Archive for April 2016

Putting the ‘We’ in Social Media Management

Yes, I know there is no “we” in the phrase “social media management,” but…there should be. Following one of the first times I attended a client recap meeting at 2060 Digital, the Account Executive on the account gave me an unexpected compliment. She thanked me for saying “we” and “our” to the client when referring…

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Watch Your Back: Why Reviews Are So Important

You’ve invested your blood, sweat, tears, and time to get your business where it is today, and the last thing you want is for a handful of bad online reviews to dismantle all your hard work. If you’re not paying attention to online reputation management (ORM), you run the risk of leaving your company’s integrity…

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Avoid These SEO Pitfalls and Watch Your ROI Grow

Search engine optimization (SEO) is a critical staple of digital marketing, and when done right, it can attract a consistent stream of highly targeted visitors to your website. There are dozens of factors that go into a successful SEO campaign, but a large part of achieving high search engine rankings is knowing what practices to…

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What Matters Most in Ranking at the Top on YouTube?

With more than 400 hours of video being uploaded every minute and a user base that’s at least 1 billion strong, YouTube is the 800-pound gorilla of video sharing websites. Stories abound of businesses and full-time YouTubers who have found success in leveraging the immensely popular video platform, and marketers who implement YouTube videos into…

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