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Archive for April 2016

Top 5 Things We’ve Learned After Executing Hundreds of Facebook Contests

When done correctly, Facebook contests are a great way to increase followers, engagement, and leads for businesses and brands. And at 2060 Digital, we’re no strangers when it comes to contesting. Over the years we’ve learned what works and what doesn’t. So before you launch your next Facebook contest, take a look at our top…

Putting the ‘We’ in Social Media Management

Yes, I know there is no “we” in the phrase “social media management,” but…there should be. Following one of the first times I attended a client recap meeting at 2060 Digital, the Account Executive on the account gave me an unexpected compliment. She thanked me for saying “we” and “our” to the client when referring…

Watch Your Back: Why Reviews Are So Important

You’ve invested your blood, sweat, tears, and time to get your business where it is today, and the last thing you want is for a handful of bad online reviews to dismantle all your hard work. If you’re not paying attention to online reputation management (ORM), you run the risk of leaving your company’s integrity…

Avoid These SEO Pitfalls and Watch Your ROI Grow

Search engine optimization (SEO) is a critical staple of digital marketing, and when done right, it can attract a consistent stream of highly targeted visitors to your website. There are dozens of factors that go into a successful SEO campaign, but a large part of achieving high search engine rankings is knowing what practices to…

What Matters Most in Ranking at the Top on YouTube?

With more than 400 hours of video being uploaded every minute and a user base that’s at least 1 billion strong, YouTube is the 800-pound gorilla of video sharing websites. Stories abound of businesses and full-time YouTubers who have found success in leveraging the immensely popular video platform, and marketers who implement YouTube videos into…

Going Native: What Is Native Advertising and Why Is It So Effective?

You’ve probably heard a lot of buzz about native advertising lately, but what exactly is it? Native advertising is a form of paid online advertising that closely mimics the look, feel and format of the surrounding content on the web page, making it virtually indistinguishable from the regular page content. Practically all of the largest…

How to Navigate the New PPC Structure for Google AdWords

In one of the most dramatic strategy shifts in recent memory, Google is no longer showing AdWords ads in the right sidebar of their search engine results pages for desktop queries. This means that paid ads will now only occupy the slots directly above and below the organic search results, typically following a format of…