Archive for December 2014

Savvy Tricks for Increasing Blog Readership

It’s every marketer’s worst nightmare: You pay thousands to a developer to design and code a perfect blog, click “post” and… nothing happens. No one comments, no one signs up for the email newsletter, and if the statistics are to be believed, the only people who’ve read your blog are you and your mother. It’s…

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Tips to Integrate an Inbound Strategy Into Your Current Marketing

As the world of marketing continues to evolve, more attention is being given to the benefits of combining inbound and outbound marketing strategies. If your business has traditionally relied on outbound marketing practices (e.g., print or display advertising, direct mail, telemarketing, etc.), you may be unsure of how to effectively integrate inbound marketing into your…

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How IP Outreach Advertising Works and How You Can Use It

Projected to reach upwards of $160 billion in revenue by 2016, online advertising continues to evolve with increasingly sophisticated targeting technologies to reach audiences. One targeting method gaining ground is IP outreach advertising (a.k.a. IP targeting), which enables advertisers to target prospects based on their geographic location. The main advantage of IP outreach advertising is…

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Why Putting Together a Webinar is Easier Than You Think

Webinars are excellent, cost-effective tools for promoting your business, garnering new leads, and creating new revenue streams. Surprisingly, many people shy away from conducting webinars because they feel like they may not have anything to say worth hearing. But nothing could be further from the truth. If you’re an expert in your business’s products and…

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5 Reasons to Create a Twitter Marketing Strategy

Your digital marketing strategy encompasses a wide range of channels, from your own blog to all of your social media pages. But each of these channels are created with unique features and as such, each requires a unique strategy. Take Twitter – you may feel limited with only 140 characters for your message, but plenty…

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How to Analyze Retargeting Results

Not all visitors who come to your website will make a purchase. In fact, most of them will leave your site without taking any action. Advancements in digital marketing have made it possible to follow prospective clients around the web through retargeting (or remarketing). When people come to your site, they leave a bit of…

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