Archive for December 2014

What To Know Before Entrusting Your Email Marketing To Another Agency

Email marketing benefits abound – it can be effectively targeted to increase sales, it can create customer loyalty and it can generate valuable customer feedback. If well implemented, email marketing can also deliver significant return on investment, as well as superior customer engagement metrics. But not many business owners or marketing managers have the time…

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Tricks for Taking Your Email Marketing Campaigns to the Next Level

While newer marketing tools often get more attention, email marketing remains one of the bread-and-butter practices of the industry due to its ability to produce highly targeted results. As with any other marketing method, constant adjustments and improvements are required to ensure that your campaigns will perform at optimal levels. If you’ve been feeling stuck…

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Tips to Integrate an Inbound Strategy Into Your Current Marketing

As the world of marketing continues to evolve, more attention is being given to the benefits of combining inbound and outbound marketing strategies. If your business has traditionally relied on outbound marketing practices (e.g., print or display advertising, direct mail, telemarketing, etc.), you may be unsure of how to effectively integrate inbound marketing into your…

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How IP Outreach Advertising Works and How You Can Use It

Projected to reach upwards of $160 billion in revenue by 2016, online advertising continues to evolve with increasingly sophisticated targeting technologies to reach audiences. One targeting method gaining ground is IP outreach advertising (a.k.a. IP targeting), which enables advertisers to target prospects based on their geographic location. The main advantage of IP outreach advertising is…

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How to Analyze Retargeting Results

Not all visitors who come to your website will make a purchase. In fact, most of them will leave your site without taking any action. Advancements in digital marketing have made it possible to follow prospective clients around the web through retargeting (or remarketing). When people come to your site, they leave a bit of…

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