Archive for September 2014

5 Retargeting Ads Defined: Website, Contextual, IP, Facebook and Email

Retargeting is one of the most effective marketing tactics that focuses advertising efforts and expenditure on traffic that is already familiar with your products and services – traffic that has previously demonstrated interest in your products. It’s cookie-based and uses JavaScript code to follow your target audience anonymously all over the web, delivering ads based…

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Is Social Media Important to SEO?

Social networks such as Facebook, Twitter, LinkedIn, Pinterest and many others allow businesses to engage with current and potential customers, sharing their values, products and services through posts, updates and pins. Aside from direct engagement, brands can also get a boost from social media in their SEO – whenever a client conducts an online search…

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How to Validate and Verify Your Email Database

Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients. When used effectively, email marketing will increase customer loyalty and make you an authority in your business niche. In order to enhance the effectiveness of email marketing programs, you have to constantly scrub your email…

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What is Search Engine Marketing?

The business landscape in the 21st century is characterized by more elusive and well connected consumers who are in constant search for value adding products. With the growth in internet connectivity, consumers have turned to the online platform to look for ideas and products before making their buying decisions. Search engines play a central role…

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Ideas for Promoting Your Business Blog

Businesses that blog regularly are already taking the right steps to marketing themselves successfully online. Blogging is a great way to position yourself as a thought leader in your industry, to keep your website content fresh and attractive to search engines and to engage and delight your site visitors, hopefully prompting them to convert to…

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