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Archive for March 2015

How to Run a YouTube Ad – and Best Practices for Creating the Content!

Video marketing is having a moment…a moment that’s going on three years. Video content was the fastest growing method of advertisement in 2012 according to the strategic marketing agency, Insivia. And it doesn’t look like it’s slowing down. This is likely due to the unrivaled success associated with visual ads. Insivia’s research goes on to…

Give Your Conversion Rates a Boost with Better Landing Pages

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will…

Get More Mileage Out of Your Social Media Contest Winners with These Tips

Running low on social engagement? One of the most useful tools in a marketer’s arsenal for stirring up activity among their target audience is to run a social media contest. While announcing the contest winner is fun and exciting, the benefits don’t stop there. If executed properly, you’ll be able to capitalize on the many…

Don’t Get Penalized – Optimize! Google to Favor Mobile Sites with New Algorithm

When it comes to search engine optimization, the only thing constant is change, and this has been proven once again by Google’s recent announcement that a sweeping algorithm adjustment will take place on April 21st of this year. The purpose of this algorithm change is to address the phenomenal growth in mobile traffic on the…

Every Day’s a Party: Repurpose Holidays into Social Media Content Gold

Recent industry statistics have shown that two-thirds of shoppers rely on social media to find the perfect gift. What does that mean for you? It means there’s an eager stream of visitors who are actively using social media to help guide their holiday buying decisions, year in and year out. Take advantage of these spikes…

The Battle of the Bounce: MailChimp vs. Constant Contact

Wondering what you should do with that email list? While email marketing isn’t the newest method on the block, your email opt-in list remains one of the most powerful assets to foster genuine engagement and generate highly targeted leads for your products or services. If you’re new to the world of email marketing or if…

How Brands Can Use Instagram to Generate Ecommerce

Brands and retailers have been seeking out the best way to tap into Instagram’s colossal database of over 300 million users, 60 percent of whom are between 18 and 35 years old. Up until quite recently, advertising ROI on Instagram has been convoluted at best. Even so, according to a recent report published by online…

5 Tips for Writing Killer Email Subject Lines

Be honest–do you really open every email you receive? Of course not. We’re inundated with dozens of emails every day–we have to choose somehow between the ones that are worth it and the ones that we delete. The secret of getting your email into the former group? A subject line that grabs the reader’s attention as…