Archive for June 2013

Tips for Brainstorming Social Media Content

Social media plays a very prominent role in the way we interact with each other, but that doesn’t mean content will always come naturally for you. Whether you’re stuck because your once-great ideas aren’t working so well anymore or you simply have writer’s block, try putting these content development brainstorming techniques into practice.

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How to Handle Facebook and Twitter Complaints

It’s inevitable that even the most successful brands on Facebook and Twitter will face customer complaints. Some are simple, such as an issue with an online checkout process, while other times irate customers want both you and the rest of your followers to hear them. Practicing good social media strategy in the face of complaints…

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Where to Spend Time on Social Media

An April 2013 study confirmed that people in the United States spend 27 percent of their time on the computer and 15 percent of their time on smartphones using social media networks. Thus, a social media plan is an essential component of any marketing plan. With so many channels to choose from and the fear…

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How to Build Your Brand on Pinterest

Not all social media is created equally – for example, people use Pinterest for different purposes than Facebook and Twitter. It’s important to understand these differences when increasing the scope of your brand’s social media presence. If you’re thinking of joining Pinterest, your content must be highly engaging and easy for users to share. A…

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How to Develop a Brand Voice through Social Media

When you consider social media for your company, finding your brand voice may not be the first thing that comes to mind. However, even the best social media content available won’t make an impact if it’s not backed by solid branding. Don’t get started confused and unclear about the sound of your brand – you…

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