Lead Nurturing

How to Think Like Your Customer

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able…

Read More

How to Validate and Verify Your Email Database

Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients. When used effectively, email marketing will increase customer loyalty and make you an authority in your business niche. In order to enhance the effectiveness of email marketing programs, you have to constantly scrub your email…

Read More

What is Lead Nurturing and How Do You Do It?

The art of converting a lead into a sale is one of the most valuable skills a business can acquire. While no one would disagree that revenue generation is the ultimate objective behind lead acquisition, the path to convert leads into sales is not always as straightforward as we would like it to be. Many…

Read More