Archive for May 2014

How to Manage Your Business’ Social Conversation

No one doubts the viability of social media as a way to engage your customers and further solidify the presence of your brand online. Unfortunately, many business owners feel overwhelmed managing their social media accounts on top of all the other responsibilities they have on a daily basis. Automated social posting tools begin to sound…

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What is Inbound Marketing?

The emergence of inbound marketing has been one of the most significant changes to take place in the world of business in recent memory. From 2006 until the present day, inbound marketing has taken center stage as the preferred way to do business online, not only because of its unquestionable superiority over traditional marketing methods,…

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Social Media Management: Are You Getting What You Paid For?

In today’s Web-dependent world, the public perception of your company is largely shaped by your social media presence. For this reason, the decision to outsource your social media management activity is nothing to take lightly. Some of the worst corporate PR blunders in recent history have come at the hands of paid social media managers…

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Twitter Tools: How to Use Followerwonk

Social media marketing is a game changer, as many business owners and marketing managers know. And because of its importance to the bottom line, many tools have been created out of a need to understand how to maximize a given social platform for marketing purposes. For the “Twittersphere” in particular, Followerwonk stands out as one…

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The 3 Pieces Of Premium Content You Can Create Today

Premium content is a powerful tool that can help you grow your business by leaps and bounds. When you implement a premium content strategy, it does wonders for establishing credibility and authority in your given field. But it can be difficult to carve out time to sit down and create valuable premium content that will…

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The Dos and Don’ts of Real-Time Marketing with Social Media

One of social media’s greatest advantages is also one of its greatest dangers – its real-time nature. Providing up-to-the-minute information is a fantastic way to engage with your audience and attract new followers, but it’s inevitable that your company will make a mistake in this fast-paced publishing atmosphere. Some social media platforms offer editing functions…

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Tips for Generating Podcast Content

Ready to up your content game? Feeling like your standard social media and blogging efforts just aren’t bringing in the traffic you’d like to see? Maybe it’s time to think about a podcast. A downloadable broadcast of you or someone from your company discussing industry news, product updates and other interesting information that your target…

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