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Archive for May 2015

Is Facebook Video the New YouTube for Brands?

Over the past year, Facebook has taken some bold steps to fully integrate video as a means to make discovering and sharing videos much easier for users. The results are that the number of videos directly uploaded to Facebook has absolutely exploded over the past year, with well over 1 billion video views now taking…

Good, Better, Best – How to Value Impressions, Clicks and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so…

Surprisingly Awesome Insta-brands and How You Can Be One Too

With more than 300 million monthly active users, Instagram is a gold mine for both large and small brands that know how to properly leverage the photo-sharing social network to generate user interaction and brand exposure – the key phrase there being “properly leverage.” Brands like Nike and Starbucks have near-omnipotent branding capabilities, but there are dozens…

So…What IS Google AdWords? How to Use the Big G to Get Found

Search engines are far and away the most common tool people use to find what they’re looking for on the Internet, and without a doubt, Google is the undisputed king of search, garnering by some estimates as much as 70 percent of all search engine traffic on the planet. The dominance of the “Big G”…

Extend the Life of Your Direct Mail with Digital Display Ads

If you lean heavily on direct mail as your primary marketing method, you’re probably well aware that your campaigns typically have a short shelf life, even if the conversion rates are high at the beginning. Response rates have a tendency to drop dramatically within a relatively small window of time after your mailing has been…

Digital Marketing – Where Do You Start?

You know you’ve got to build an online marketing presence, but when it comes time to actually sit down and develop a digital marketing strategy, it can truly seem overwhelming. Should you try to promote your business on social media first, or should you focus on getting search engine traffic to your website? Should you…

Need to Know Basis – Deciphering the “Social Media Update 2014” Pew Report

In the first quarter of 2015, the Pew Research Center published its findings regarding social media use among adults (ages 18+) in “Social Media Update 2014.” The Pew report is based on a September 2014 nationwide phone survey of adult Internet users, and covered such metrics as demographic differences and frequency of social media site…

But Does It Work? How to Write a Case Study Your Leads Want to Read

According to marketing analytics firm BazaarVoice, more than 8 out of 10 people cite opinions, recommendations and case studies as being major factors that influence their buying decisions, whether the information comes from people they know or not. This means that your leads are more likely to make a purchase when you can provide them…