Getting a New Website? Be Ready to Answer These Questions

March 22, 2017

When it’s time for a new website for your business, it can be easy to get swept up in the planning process and start choosing designs, features, and functions from other sites you like. And while it’s great to have inspiration, a good website team will be able to create a site based on your answers to…

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How to Prove ROI in Traditional Media Using Your Google Analytics

March 16, 2017

If you’re using traditional advertising (e.g., television, print, radio, etc.), no doubt you’re aware it’s more difficult to track the effectiveness of these campaigns than it is to track their digital counterparts. So how can you tell whether or not your offline advertising is profitable? Here’s how to prove ROI in traditional media using your…

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What to Do with All Those Client Emails in Your Database

March 8, 2017

So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them? Well, one thing’s for sure: With the proper email marketing strategy, your client database can be a gold mine of opportunity. If you’re wondering what your next steps should be, below are some ideas and…

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Google and Healthcare: How to Understand Patient Behavior and Opportunities

February 28, 2017

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…

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How to Drive Sales in a Mobile-First World

February 22, 2017

The current age of smartphones and tablets and the Internet at our fingertips has changed the face of business as we know it. With consumers who are always on-the-go (and always keeping their smartphones within reach), it can be a challenge to remain competitive in a mobile-first world. So what are some things you can…

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retargeting creative

How to Know What Creative to Use for Retargeting

February 17, 2017

Retargeting, when done correctly, is one of the biggest game-changers in the world of display advertising. The lynchpin of a successful retargeting campaign is showing creative that resonates with your audience as they travel along each stage of the customer journey. Here’s how to know what creative to use for your next retargeting campaign.

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LinkedIn advertising tips

Don’t Miss These Must-Know LinkedIn Advertising Tips

February 14, 2017

One of the most effective tools your business can use to build credibility for your company, LinkedIn does so much more than help you find the perfect candidates for employment. The more than 460 million LinkedIn members worldwide give your business unparalleled professional reach, and LinkedIn’s precise targeting makes it even easier to focus on…

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What’s the Difference between Branding Marketing and Conversion Marketing?

February 8, 2017

Do you know the difference between branding marketing and conversion marketing? If you don’t understand how these two techniques differ, you could waste a lot of time and money on marketing methods that might not get you the results you’re after.

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2060 Digital Recognized Nationally as a ‘Best Digital Agency’

February 6, 2017

Hubbard Agency is Tops in the USA 2060 Digital Takes Second Place for “Best Digital Agency” CINCINNATI, OH (February 3, 2017) – – The Local Media Association (LMA) announced the recipients of their Digital Innovation Awards yesterday, with 2060 Digital taking second place as “Best Digital Agency.”

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Stay In the Know with The Social Feed Podcast

January 31, 2017

What if there were a place where you could discover what’s new in social media, helpful apps to make managing your business’s social media accounts easier, and professional insider insight? It’s your lucky day: The Social Feed podcast is put on by Missy Budensiek and our team in the Twin Cities, and it covers all these…

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How Can Facebook Live Work For Your Business?

January 27, 2017

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.

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CRO vs. CTR: Is Conversion Rate Optimization the New Click-Through Rate?

January 23, 2017

  While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how…

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What Are Micro Moments and How Can You Use Them to Capture Consumers?

January 18, 2017

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing…

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5 Digital New Year’s Resolutions to Make 2017 Your Best Year Ever

January 13, 2017

The New Year is here, which means that it’s time to set new goals in order to take your business to the next level. If you’re not quite sure where to start, below are five digital marketing New Year’s resolutions that will position your business to experience its best year ever in 2017. 

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It’s a New Year! What Are the Essential Digital Marketing Tools to Use in 2017?

January 11, 2017

The New Year has arrived, and more than likely you’re already thinking about how you can improve the various aspects of your business for 2017. Fortunately there’s no shortage of amazing digital marketing tools you can use to help you accomplish your goals – in fact, the sheer number of technology-based business aids that are…

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Do You Know What These Digital Acronyms Mean?

December 30, 2016

There can be quite a few terms and acronyms that get thrown around whenever you’re talking digital marketing or reading up on the latest news and trends. If you’re unsure what some of those letters mean, educate yourself with these blog posts.

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Are People Still Using Facebook?

December 21, 2016

Ever catch yourself wondering, “Are people still using Facebook?” For the average user, it might seem like the buzz around Facebook has died down and that it might not be the place to focus your marketing, especially with newer platforms such as Snapchat and Instagram gaining traction. But there’s a certain perspective that comes from…

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How to Understand and Use Your Year-End Reporting to Set Goals for Next Year

December 14, 2016

If you plan to make significant, measurable progress in your business, don’t ignore your year-end reports. But we get it – it can be overwhelming to make sense of all the different reporting metrics and data. So here’s your guide to understanding your year-end reporting and setting goals for next year.

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