Event Marketing on a Budget? Use Facebook.

April 27, 2017 | 0

With so many community events happening this summer, you may be wondering how to make yours stand out from the pack. Look no further than Facebook. Facebook is by far the most effective social channel for event marketing, providing great opportunity to raise awareness, create hype and drive attendance. Even small businesses on a budget…

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Don’t Miss A Post: Our Top Blogs on Social Media

April 20, 2017 | 0

Did you know 2060 Digital is on Facebook, LinkedIn, and Twitter? We regularly publish content just for our followers so you can keep up with the latest topics in digital marketing. For our 10 most popular blogs on social media check out the links below.

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5 Keys to Website Copy that Works

April 12, 2017 | 0

More often than not, your website is the first introduction between potential clients and your business, so it’s important to make a great first impression. But, how do you create copy that catches the attention of potential clients? For strong, attention grabbing website copy that works, follow the five tips below and start writing! 1.…

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2060 Tackles Frequently Asked Questions about Customer Reviews

April 5, 2017 | 0

We receive a lot of questions about online business reviews. Businesses large and small ask us a range of questions about receiving, responding, managing, and harvesting customer reviews. As a business owner or marketing manager, understanding the world of customer reviews can be overwhelming. There are a ton of platforms to manage each review is…

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The Power of Facebook Lead Generation Ads and How They Can Help Your Business

March 29, 2017 | 0

What is a Lead Generation Ad? Looking to generate more quality leads for your business? Facebook offers an easy solution: lead generation ads. These provide an efficient way to collect email addresses or contact information from the people who click on your ad. Businesses can utilize these campaigns for newsletter sign-ups, booking appointments, or simply…

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Getting a New Website? Be Ready to Answer These Questions

March 22, 2017 | 0

When it’s time for a new website for your business, it can be easy to get swept up in the planning process and start choosing designs, features, and functions from other sites you like. And while it’s great to have inspiration, a good website team will be able to create a site based on your answers to…

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How to Prove ROI in Traditional Media Using Your Google Analytics

March 16, 2017 | 0

If you’re using traditional advertising (e.g., television, print, radio, etc.), no doubt you’re aware it’s more difficult to track the effectiveness of these campaigns than it is to track their digital counterparts. So how can you tell whether or not your offline advertising is profitable? Here’s how to prove ROI in traditional media using your…

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What to Do with All Those Client Emails in Your Database

March 8, 2017 | 0

So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them? Well, one thing’s for sure: With the proper email marketing strategy, your client database can be a gold mine of opportunity. If you’re wondering what your next steps should be, below are some ideas and…

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Google and Healthcare: How to Understand Patient Behavior and Opportunities

February 28, 2017 | 0

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…

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How to Drive Sales in a Mobile-First World

February 22, 2017 | 0

The current age of smartphones and tablets and the Internet at our fingertips has changed the face of business as we know it. With consumers who are always on-the-go (and always keeping their smartphones within reach), it can be a challenge to remain competitive in a mobile-first world. So what are some things you can…

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retargeting creative

How to Know What Creative to Use for Retargeting

February 17, 2017 | 0

Retargeting, when done correctly, is one of the biggest game-changers in the world of display advertising. The lynchpin of a successful retargeting campaign is showing creative that resonates with your audience as they travel along each stage of the customer journey. Here’s how to know what creative to use for your next retargeting campaign.

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LinkedIn advertising tips

Don’t Miss These Must-Know LinkedIn Advertising Tips

February 14, 2017 | 0

One of the most effective tools your business can use to build credibility for your company, LinkedIn does so much more than help you find the perfect candidates for employment. The more than 460 million LinkedIn members worldwide give your business unparalleled professional reach, and LinkedIn’s precise targeting makes it even easier to focus on…

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What’s the Difference between Branding Marketing and Conversion Marketing?

February 8, 2017 | 0

Do you know the difference between branding marketing and conversion marketing? If you don’t understand how these two techniques differ, you could waste a lot of time and money on marketing methods that might not get you the results you’re after.

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2060 Digital Recognized Nationally as a ‘Best Digital Agency’

February 6, 2017 | 0

Hubbard Agency is Tops in the USA 2060 Digital Takes Second Place for “Best Digital Agency” CINCINNATI, OH (February 3, 2017) – – The Local Media Association (LMA) announced the recipients of their Digital Innovation Awards yesterday, with 2060 Digital taking second place as “Best Digital Agency.”

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Stay In the Know with The Social Feed Podcast

January 31, 2017 | 0

What if there were a place where you could discover what’s new in social media, helpful apps to make managing your business’s social media accounts easier, and professional insider insight? It’s your lucky day: The Social Feed podcast is put on by Missy Budensiek and our team in the Twin Cities, and it covers all these…

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How Can Facebook Live Work For Your Business?

January 27, 2017 | 0

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.

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CRO vs. CTR: Is Conversion Rate Optimization the New Click-Through Rate?

January 23, 2017 | 0

  While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how…

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What Are Micro Moments and How Can You Use Them to Capture Consumers?

January 18, 2017 | 0

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing…

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