A Guide to Marketing for the ‘Grand Re-Opening’

“Can I start you guys off with some appetizers?” Over the past couple of months we all missed hearing that phrase and others like it. Phrases which we never thought twice about previously. We’ve begun a nationwide reopening of businesses that were forced to close down or operate at a severely limited capacity due to…

Perfecting the Pivot: Questions to Ask when Changing Your Message

Unprecedented, strange, difficult, trying…the list goes on. We’ve heard dozens of similar adjectives being used in association with the coronavirus pandemic. For digital marketers, a different word has stolen the show: pivot. The term, which may remind some of its use in basketball (remember sports?), has been employed countless times in reference to messaging in…

Digital Marketing Trends a Month into COVID-19

The first few weeks of March will be remembered as a time when businesses entered strategic overdrive in response to widespread shutdowns and closures. Assessing the impact the pandemic would have was an inexact science…at best. Now that the initial rush has passed and the “new normal” (although if we’re being honest, none of this…

Digital Marketing in Response to COVID-19

As the Coronavirus pandemic continues to evolve, we know you are trying to understand how this will impact your business and your digital advertising plans. The reality is that the vast majority of businesses across all industries have, or will, likely face challenges due to closings, cancellations, and increased demand for certain products. We want…

Logging On: How to Begin Marketing on Social Media in 3 Steps

Breaking: Social media marketing is one of the best ways to easily capitalize on your marketing budget. From reaching a wide audience to becoming a trusted brand, social media is immensely lucrative with the right strategy. Read time: 3 minutes, 20 seconds

Google Plus — Gone, But Not Forgotten.

Breaking: If someone from the future asked you to describe Google Plus, what would you say? It’s likely that you wouldn’t really know where to begin in attempting to describe the social network, or whatever the site truly was at its core. Perhaps that’s why in October of 2018, Google announced that in the following…

The History of PPC and Google Ads

Breaking: PPC has become one of the most universally utilized digital marketing services, but it wasn’t always this popular. Read on to learn how PPC has become the digital juggernaut that it is today. Read time: 2 minutes, 40 seconds

Social Media Monthly

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening. Read Time: 2 minutes, 20 seconds

Write What You’d Read: 5 Tips for Better Content

Breaking: We get it, writing content month after month for the same business can start to feel more like routine work than creative expression. Instead of going through the motions of write-send-post-repeat, consider it an opportunity to improve your skills as a content creator. Here are five tips to keep in mind the next time…

Social Media Monthly

Breaking: In just a few short months, 2019 has already shown marketers several major changes that have the potential to impact digital strategies on a number of different platforms. While LinkedIn is gaining traction in the marketing world, especially among those looking to target professionals, Instagram and Facebook continue to dominate the majority of ad…