Digital Marketing in Response to COVID-19

As the Coronavirus pandemic continues to evolve, we know you are trying to understand how this will impact your business and your digital advertising plans. The reality is that the vast majority of businesses across all industries have, or will, likely face challenges due to closings, cancellations, and increased demand for certain products. We want…

Logging On: How to Begin Marketing on Social Media in 3 Steps

Breaking: Social media marketing is one of the best ways to easily capitalize on your marketing budget. From reaching a wide audience to becoming a trusted brand, social media is immensely lucrative with the right strategy. Read time: 3 minutes, 20 seconds

Google Plus — Gone, But Not Forgotten.

Breaking: If someone from the future asked you to describe Google Plus, what would you say? It’s likely that you wouldn’t really know where to begin in attempting to describe the social network, or whatever the site truly was at its core. Perhaps that’s why in October of 2018, Google announced that in the following…

The History of PPC and Google Ads

Breaking: PPC has become one of the most universally utilized digital marketing services, but it wasn’t always this popular. Read on to learn how PPC has become the digital juggernaut that it is today. Read time: 2 minutes, 40 seconds

Social Media Monthly

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening. Read Time: 2 minutes, 20 seconds

Write What You’d Read: 5 Tips for Better Content

Breaking: We get it, writing content month after month for the same business can start to feel more like routine work than creative expression. Instead of going through the motions of write-send-post-repeat, consider it an opportunity to improve your skills as a content creator. Here are five tips to keep in mind the next time…

Social Media Monthly

Breaking: In just a few short months, 2019 has already shown marketers several major changes that have the potential to impact digital strategies on a number of different platforms. While LinkedIn is gaining traction in the marketing world, especially among those looking to target professionals, Instagram and Facebook continue to dominate the majority of ad…

Social Media Monthly

Breaking: This month in social media we cover the upcoming addition of analytics to Instagram and Facebook updates. Read on to learn more about what’s new in the world of social. Read Time: 2 minutes, 20 seconds

Social Media Monthly

Breaking: September saw social media platforms shift towards an emphasis on increasing the utility of video for marketers – most notably, Facebook’s Stories Ads offering. Instagram is making the buying process even easier for customers who view brand content on the photo-sharing app by rolling out a Shopping Channel in the Explore Tab. Read Time:…

An Instagram TV Guide

Breaking: Long-form video has taken a firm hold on many social media platforms. Instagram has joined the fray with their newest addition to their platform IGTV. Read on to learn the ins and outs of the platform’s foray into long-form video. Read time: 3 minutes