2060 Blog

Insights from our Experts

Using Social Identity to Shape Your Brand Message

Have you ever stopped to wonder why social media has become such an integral part of our lives? By nature, we’re social creatures, so when given a tool like social media which provides seemingly unlimited potential for us to connect with others, it’s not too difficult to make the connection. Thanks to social media, we…

Get to Know Facebook Contest Guidelines

A Facebook promotion, contest or giveaway can be a great component to the social media strategy for virtually any individual or business. Whether you’re looking to build your social media audience, promote a new product or service, or generate new interest in your brand, a Facebook contest will lead people to your page and increase…

What is Social Shopping?

More than ever before, consumers are flocking to social media to share their opinions on products and services, to ask for recommendations and even to shop. That’s right – social shopping. It’s just like going to the mall with your friends, but you never have to leave your home! Here’s a quick run-down of some…

Starting a Facebook Page from Scratch – 5 Key Components

Don’t have a Facebook page for your business? Maybe you do, but no one in your company has taken a look at it since it was created. Or maybe you’re trying to do the best with what you’ve got, but don’t know what’s important and what’s not. Whatever the state of your business’s page, there…

Top Social Media Tools from Scheduling to Reports

When it comes to social media for business, there are a lot of things to remember and keep up with – have you responded to tweets, have you posted your new schedule or product announcement on Facebook, how many entries have been approved for your quarterly giveaway? You understand it’s important to share relevant content…

Can You Measure Social Media ROI?

Most small business owners already understand that social media is a good idea. If they haven’t discovered this fact on their own, they’ve gotten valuable insight on the topic from a social media consultant. The potential for both connectivity and visibility is enough to convince most business owners to give social media a try. But…

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