Posts by Liz Plachecki

The Best Ideas for a Holiday Instagram Contest

If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…

Read More

5 Creative Ways to Get Social Media Followers in Your Store

So your company’s on social media – maybe Twitter, Facebook, YouTube or more – and you’re posting regularly, analyzing and setting goals, but wondering…where is everyone? Getting people to walk through the door of your business through your social media efforts can be a bit tricky. But we’ve got a few creative ideas to get…

Read More

Ask These Key Questions to Determine Your Brand Message

When it comes to social media, a business must have a consistent brand message – but if you’ve never actually sat down and thought it out before, then your page probably doesn’t have one. The clarity that comes with having a consistent brand message helps your followers trust you and helps to bring exactly the…

Read More

5 Recommended Security Measures for Business Social Media Accounts

Running a business’s social media is a lot different from running a personal account – there’s significantly more strategy involved when it comes to content and chances are, there are more people involved in the day-to-day execution. And because of that very reason, privacy settings are just as important to business pages as they are…

Read More

Twitter Ads: Do they exist? And how do you use them?

There’s been a lot of talk about Facebook ads lately, but what about the other social media mainstay? Is it even possible to advertise on Twitter? The answer is yes, and in past three years, Twitter ads have come a long way. Currently, the Twitter platform is speedy, clean and intuitive with more features and…

Read More

An Overview of Facebook’s New Contesting Rules

Facebook is full of surprises – known for changing policies and guidelines without much fanfare, the social media giant has just recently come out with updated contesting rules, and they could be game-changers for businesses using Facebook contesting as part of their social media strategy.

Read More

Get to Know Facebook Contest Guidelines

A Facebook promotion, contest or giveaway can be a great component to the social media strategy for virtually any individual or business. Whether you’re looking to build your social media audience, promote a new product or service, or generate new interest in your brand, a Facebook contest will lead people to your page and increase…

Read More

Can You Measure Social Media ROI?

Most small business owners already understand that social media is a good idea. If they haven’t discovered this fact on their own, they’ve gotten valuable insight on the topic from a social media consultant. The potential for both connectivity and visibility is enough to convince most business owners to give social media a try. But…

Read More

How to Make Social Media Demographics Work for You

Examining social media demographic information is a fantastic starting point when it comes to determining how to reach your target customers and where to focus your efforts. Here’s a look at some of the most recent demographics for popular sites like Facebook, Twitter, Pinterest, Instagram and Tumblr.

Read More

Social Video: Put Your Business in the Social Spotlight

Remember when you had to lug around a video camera to capture priceless moments on film to be replayed at graduations and birthday parities for years to come? From ones that rested on your shoulder to smaller hand-helds, the traditional video camera is becoming a thing of the past in an age where every new…

Read More