How to Incorporate Twitter’s New Custom Timelines into Your Social Media Strategy

Twitter recently debuted its Custom Timelines feature, and you may be wondering how your business can incorporate this new functionality into your overall social media strategy. First, let’s talk about what it is. In a nutshell, custom timelines enable users to create as many topic-specific content portals as they wish – essentially a curation tool…

Adapt Your Social Media Marketing Strategy for Facebook and Twitter

If you’re relatively new to social media marketing, then it’s possible that you’re treating your strategies for Facebook and Twitter in the same way. While there are definitely similarities between the two, it’s all too easy to create a “one size fits all” approach to your social media marketing strategy and unwittingly undermine the unique…

How to Use the New Twitter Analytics

One of the recent major priorities at Twitter has been to improve their campaign analytics, and in March 2013, Twitter completely relaunched their analytics center. This effort was in response to feedback from Twitter advertisers. So if your business is advertising on Twitter, or if even if you’re planning to, why not get familiar with…

Twitter Ads: Do they exist? And how do you use them?

There’s been a lot of talk about Facebook ads lately, but what about the other social media mainstay? Is it even possible to advertise on Twitter? The answer is yes, and in past three years, Twitter ads have come a long way. Currently, the Twitter platform is speedy, clean and intuitive with more features and…

How to Organize a Tweetup

In this age of virtual communication, it’s easy to think that good old-fashioned face-to-face communication is dead. But for a business invested in building relationships with consumers, sometimes virtual communication just isn’t enough to generate brand loyalty and develop brand ambassadors. But communicating through social media to set up some face time between your business…

How to Use a Hashtag

This is a hashtag. At least when it comes to social media. So, how do you use it? A popular categorizing device on Twitter and newly on Facebook, the # symbol denotes a searchable keyword or phrase. Hashtags make it easy to find and share information on particular topics – users can simply enter a…

How and Why to Promote Your Blog on Facebook and Twitter

One of the most important aspects of blogging is promotion. You’ll never be able to maximize the reach of your content unless you spread the word. As such, Facebook and Twitter are excellent channels for promoting blog content. A social media consultant can help you further understand how to maximize the expansive, global reach of…

How to Handle Facebook and Twitter Complaints

It’s inevitable that even the most successful brands on Facebook and Twitter will face customer complaints. Some are simple, such as an issue with an online checkout process, while other times irate customers want both you and the rest of your followers to hear them. Practicing good social media strategy in the face of complaints…