Revolutionize Your Twitter Marketing Strategy with Twitter Lists

by aschmidt

twitter_listsIf you’ve ever felt like Twitter is just a giant stream of consciousness that doesn’t make much sense to you or for your business, it’s time for a paradigm shift with the help of Twitter lists. Twitter lists are a feature that enables you to organize other Twitter users into themed groups. Using Twitter lists will help you optimize your Twitter experience by allowing you to control how you view other users’ tweets. You can create and share your own lists (as many as you want), but you can also subscribe to the lists other users create.

In essence, Twitter lists give you the ability to follow a separate group of Twitter users other than the ones you normally follow, enabling you to view only the tweets of the users that are a part of whatever list you create. So what are some ways you can use Twitter lists to help you have a better Twitter marketing strategy? Below are eight ideas that will help you get the most out of this handy feature. 

1. Create a list of your staff or team members.

Simply find all of the members of your staff or team who are on Twitter, and assemble them into a list. This is a great way to encourage sharing among team members, plus it helps you keep a pulse on what’s going on with your fellow workers. Viewing an aggregated list of your team’s tweets will also give you some good insight into the general “zeitgeist” of your brand.

2. Create a list of thought leaders in your particular field.

You can assemble your own “Who’s Who” list of notable figures in your industry or vertical who regularly engage on Twitter. This is an excellent way to distill some of the most important information and knowledge being shared right now in your field.

3. Create a list of topic-based news feeds.

If you’re trying to keep a pulse on the latest developments in your particular industry, wouldn’t it be great to have a Twitter list that features the most important and reliable news feeds in your field? This can really come in handy if your job is to stay on top of the latest trends and happenings in your given industry. Since Twitter is the undisputed king of real-time breaking news, you can stay in the know by keeping a close eye on your news feed Twitter list.

4. Create a list of helpful resources for your clients or customers.

An investment manager could provide a list of the top Twitter resources for the financial sector. A personal trainer could assemble a list of important health and fitness-themed accounts on Twitter. A non-profit or charity could provide a Twitter list for their donors and supporters that features the most important Twitter accounts relating to their area of focus. This is a great way to spread goodwill and connect your clients or customers with informative resources that will be helpful to them.

5. Create a list of speakers for a given conference.

If you’re responsible for organizing a conference or seminar event (or if you’re attending one), you can collect a Twitter list of the conference speakers to share with other attendees. This is a great way to reinforce what’s being heard at the conference, and it will enable you to catch snippets of what may have been shared at any sessions you couldn’t attend.

6. Create a list of your competitors.

One of the easiest ways to keep tabs on the competition is to create a Twitter list of their accounts. This can give you insight into the strategic moves they’re making, and it can help you better understand how they’re leveraging Twitter’s platform to connect with their audience. Since this list is mainly for your own use, you can set it to “private” so that you’re the only one who can view it.

7. Create a list of any official organizations or affiliations you’re a part of.

This could include any professional development organizations, business groups, alumni associations or other networks that you may have membership in. Check with other members as well to see if there are any related resources that you can add to your list.

8. Create a list of industry colleagues.

There’s something about staying connected to your peers that can keep you going when times get tough. Collect a list of industry colleagues whom you know are doing the same type of job that you do, and experiencing many of the same ups and downs as well. This is a great way to give and receive encouragement in your day-to-day work.

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