5 Reasons to Create a Twitter Marketing Strategy
Your digital marketing strategy encompasses a wide range of channels, from your own blog to all of your social media pages. But each of these channels are created with unique features and as such, each requires a unique strategy. Take Twitter – you may feel limited with only 140 characters for your message, but plenty of companies make a big impact in a small space. So how do they do it? They have an effective Twitter marketing strategy that encompasses these five things.
1. Customer Engagement
Twitter is a fast-paced, informal environment with thousands of tweets and retweets posted every second. You can use this setup to your advantage as a way to peek out from behind the faceless business visage and connect with your current and potential customers in a more engaging manner. Keep in mind that while it’s important to maintain a company voice that aligns with your business message across all marketing channels, with Twitter you can more forgivingly drop a bit of the formality to work with the character limitation.
Also, Twitter provides customers with a way to quickly bring questions, comments and concerns to your attention by mentioning you in a tweet. Users know that it doesn’t take long to write response tweets, and notifications appear in your @ tab, so they assume this is a quick and easy way to connect with you. Don’t pass up this chance for customer interaction. And don’t forget that your entire customer base can see how you handle these conversations.
2. Relevant Content
Twitter is an excellent marketing channel for letting followers know about long form content you post elsewhere, such as on your company blog. However, flooding your Twitter feed with nothing but links to your content and website comes off as spammy and self promotional. Create relevant short form content to catch the attention of the Twitter audience. Pull facts and statistics from your case studies to create information snippets for your followers. Keep up with other industry Twitter accounts and retweet interesting information in your particular niche. When you get involved with the Twitter community in your industry, you’ll begin to increase your overall exposure as a thought leader.
3. Visual Content
If you create Vines, videos, infographics and other visually driven content, Twitter is one of the best social media platforms to share it on. Visual content on Twitter tends to stand out in peoples’ feeds and also has a higher potential to go viral, especially if it’s particularly witty, relevant or informative. It may take more time to create this type of content, but it can be well worth the effort.
4. Keeping Up With Industry News
Many people find out about breaking news stories from tweets instead of traditional resources, thanks to the real-time nature of sending and reading messages on this platform. When you use Twitter as a supplemental news source, you can stay on top of situations that could affect your business. Additionally, it allows you to share breaking industry news to your audience by way of retweeting, reinforcing the thought-leadership of your business.
5. Niche Exposure
Twitter has a trending topics section that shows common and trending hashtags used by other Twitter followers. When you identify the set of hashtags most relevant to your company, you can join in on a widespread conversation that involves participants across the globe. See what current and potential customers think about the latest news and trends in your industry and lend your expertise to the conversation. When you come across as a valuable source on a particular niche topic, people are likely to trust, read and share other content coming from your business – yet another way to set yourself up as a thought leader in your field.