The 2060 Digital Blog

With an engagement rate 58x higher than Facebook companies are turning to Instagram influencers to grow their brands. Read time: 2 minutes

Photos are powerful – they have the ability to draw viewers to your content and create an instant connection that encourages interested minds to read further. By the same token, uninspired or lackluster images can have a negative impact on click-through rates and audience response levels, and in some cases they can even hurt the credibility of your…

So you’ve taken the necessary steps to launch your digital advertising campaign, but there’s only one slight problem – you don’t see your ads anywhere! Did you accidentally skip a step somewhere along the way, or is your ad campaign operating in some type of alternate universe? Well, the good news is that you haven’t gone crazy; in fact, this is ac…

Facebook has always been one of the top social media networks, but now its little sister is getting some time to shine. Instagram is showing three times more engagement than Facebook despite having fewer users, which is good news for businesses that have started using the social media outlet.

Your SEO efforts are paying off in the form of higher search engine rankings, but for some reason, you’re still not getting the traffic you believe you should – what gives? The answer lies in a subtle aspect of SEO known as “organic CTR (click-through rate) optimization,” which is basically the practice of tweaking certain on-page factors in order …

Most of us are familiar with Facebook in terms of its social media dominance, but is it a good place to spend your digital marketing dollars? After all, there seems to be no shortage of worthy platforms that can help you advertise your products and services, so what makes Facebook any different?

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no…

With so many community events happening this summer, you may be wondering how to make yours stand out from the pack. Look no further than Facebook.

Did you know 2060 Digital is on Facebook, LinkedIn, and Twitter? We regularly publish content just for our followers so you can keep up with the latest topics in digital marketing. For our 10 most popular blogs on social media check out the links below.

More often than not, your website is the first introduction between potential clients and your business, so it’s important to make a great first impression. But, how do you create copy that catches the attention of potential clients? For strong, attention grabbing website copy that works, follow the five tips below and start writing!

We receive a lot of questions about online business reviews. Businesses large and small ask us a range of questions about receiving, responding, managing, and harvesting customer reviews. As a business owner or marketing manager, understanding the world of customer reviews can be overwhelming. There are a ton of platforms to manage each review is u…

Looking to generate more quality leads for your business? Facebook offers an easy solution: lead generation ads.