Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Is It Time for Your Business to Give Instagram a Try?

Facebook has always been one of the top social media networks, but now its little sister is getting some time to shine. Instagram is showing three times more engagement than Facebook despite having fewer users, which is good news for businesses that have started using the social media outlet.
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5 Tips to Boost Your CTR Organically

Your SEO efforts are paying off in the form of higher search engine rankings, but for some reason, you’re still not getting the traffic you believe you should – what gives? The answer lies in a subtle aspect of SEO known as “organic CTR (click-through rate) optimization,” which is basically the practice of tweaking certain on-page factors in order …
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Should Facebook Be Your Primary Digital Marketing Channel This Year?

Most of us are familiar with Facebook in terms of its social media dominance, but is it a good place to spend your digital marketing dollars? After all, there seems to be no shortage of worthy platforms that can help you advertise your products and services, so what makes Facebook any different?
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3 Big Reasons to Work with a Google Premier Partner

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no…
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Event Marketing on a Budget? Use Facebook.

With so many community events happening this summer, you may be wondering how to make yours stand out from the pack. Look no further than Facebook.
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Don’t Miss A Post: Our Top Blogs on Social Media

Did you know 2060 Digital is on Facebook, LinkedIn, and Twitter? We regularly publish content just for our followers so you can keep up with the latest topics in digital marketing. For our 10 most popular blogs on social media check out the links below.
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5 Keys to Website Copy that Works

More often than not, your website is the first introduction between potential clients and your business, so it’s important to make a great first impression. But, how do you create copy that catches the attention of potential clients? For strong, attention grabbing website copy that works, follow the five tips below and start writing!
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2060 Tackles Frequently Asked Questions about Customer Reviews

We receive a lot of questions about online business reviews. Businesses large and small ask us a range of questions about receiving, responding, managing, and harvesting customer reviews. As a business owner or marketing manager, understanding the world of customer reviews can be overwhelming. There are a ton of platforms to manage each review is u…
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The Power of Facebook Lead Generation Ads and How They Can Help Your Business

Looking to generate more quality leads for your business? Facebook offers an easy solution: lead generation ads.
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Getting a New Website? Be Ready to Answer These Questions

When it’s time for a new website for your business, it can be easy to get swept up in the planning process and start choosing designs, features, and functions from other sites you like. And while it’s great to have inspiration, a good website team will be able to create a site based on your answers to the below questions that not only looks great, …
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How to Prove ROI in Traditional Media Using Your Google Analytics

If you’re using traditional advertising (e.g., television, print, radio, etc.), no doubt you’re aware it’s more difficult to track the effectiveness of these campaigns than it is to track their digital counterparts. So how can you tell whether or not your offline advertising is profitable? Here’s how to prove ROI in traditional media using your Goo…
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What to Do with All Those Client Emails in Your Database

So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them?