The 2060 Digital Blog

Examining social media demographic information is a fantastic starting point when it comes to determining how to reach your target customers and where to focus your efforts. Here’s a look at some of the most recent demographics for popular sites like Facebook, Twitter, Pinterest, Instagram and Tumblr.

Remember when you had to lug around a video camera to capture priceless moments on film to be replayed at graduations and birthday parities for years to come? From ones that rested on your shoulder to smaller hand-helds, the traditional video camera is becoming a thing of the past in an age where every new smartphone is equipped with a high quality…

This is a hashtag. At least when it comes to social media. So, how do you use it? A popular categorizing device on Twitter and newly on Facebook, the # symbol denotes a searchable keyword or phrase. Hashtags make it easy to find and share information on particular topics – users can simply enter a hashtagged topic of interest into a search field to…

Social media giants like Facebook and Twitter are definitely the places to focus your business’s social efforts, but it’s important to have an eye out for emerging social networks as well. While the big networks aren’t likely to go anywhere any time soon, be sure you consider what else is out there. Sure, there’s Tumblr and Instagram, but are you a…

Hopefully you’re using social media to increase brand awareness, as well as give your customers another access point for your business. But how you’re using it is possibly more important than if you’re using it. Are you organized? Do you have a plan? Or are you posting content at random and hoping for the best? As an agency that provides social med…

Most people are familiar with the phrase “a picture is worth a thousand words.” This notion is more important than ever when it comes to putting together a successful social media strategy. Visuals are inspiring and engaging for users and create a richer, more meaningful online experience. The ever-expanding importance of visual use in social media…

Are you looking for proactive tips that will improve your social media marketing? Are you curious about what social media experts are advising these days? The following tips will get you on your way.

One of the most important aspects of blogging is promotion. You’ll never be able to maximize the reach of your content unless you spread the word. As such, Facebook and Twitter are excellent channels for promoting blog content. A social media consultant can help you further understand how to maximize the expansive, global reach of both of these soc…

Social media plays a very prominent role in the way we interact with each other, but that doesn’t mean content will always come naturally for you. Whether you’re stuck because your once-great ideas aren’t working so well anymore or you simply have writer’s block, try putting these content development brainstorming techniques into practice.

It’s inevitable that even the most successful brands on Facebook and Twitter will face customer complaints. Some are simple, such as an issue with an online checkout process, while other times irate customers want both you and the rest of your followers to hear them. Practicing good social media strategy in the face of complaints is critical in ord…

An April 2013 study confirmed that people in the United States spend 27 percent of their time on the computer and 15 percent of their time on smartphones using social media networks. Thus, a social media plan is an essential component of any marketing plan. With so many channels to choose from and the fear of becoming overly promotional, putting to…

Not all social media is created equally – for example, people use Pinterest for different purposes than Facebook and Twitter. It’s important to understand these differences when increasing the scope of your brand’s social media presence. If you’re thinking of joining Pinterest, your content must be highly engaging and easy for users to share. A soc…