Marketing Tips for Successful Social Media

Understand your target audience

The first step for any social media marketing plan is to get detailed insight about your target audience. Even the best social media content will go unnoticed if it’s not being appropriately tailored to the right audience. Take the time to delve further than the basics and learn about your target audience’s needs and preferences. How can you make their social media experience with your company meaningful and engaging?

Have clear business objectives for social media

Now that you have a comprehensive understanding of your target audience, it’s time to set clear, concise goals for your social media strategy. Your target audience may largely direct these goals – for example, if you’ve found that your audience responds well to how-to videos pertaining to various aspects of your industry, continue to provide such videos for them. Reevaluate what’s working and what’s not. If a certain type of post isn’t getting the engagement you’d like to see, discontinue it and brainstorm more ideas to give your target audience what they want.

Pay attention to social media conversations and trends

One of the best ways to stay at the top of your game is to follow your industry competitors and other successful channels that will be an asset to your social media knowledge. While it’s not acceptable to steal other companies’ good ideas, you can most definitely gain inspiration from them.

Steer clear of having a purely promotional social media channel

It’s easy to make the majority of your social media content promotional. But people frequent social media networks to connect with family and friends, not to receive endless promotions, even from their favorite brands. The general rule of thumb for promotional content on social media is that it should comprise approximately 20 percent of your total content.

Keep the content flowing

One of the quickest methods for getting people to click away from a page right away is a lack of updates. Once you have social media accounts up and running, keep them updated on a regular basis.

Respond to questions and comments in a timely manner

Many people enjoy communicating with companies on social media networks because of the personal touch that many businesses provide. Designate an employee or a small team of employees to respond to social media questions and comments on a daily basis.

Measure results

Once you have solid social media goals in place and are implementing them successfully, it’s time to start measuring your results. Place a high priority on metrics that indicate whether your business is moving forward. Use the data to make changes to your social media strategies as needed.