The 2060 Digital Blog

Facebook Live: Brands far and wide have been utilizing this powerful live-streaming tool to connect with their audiences in a very personal way, and needless to say, it’s working. Through Facebook Live, businesses now have an unprecedented opportunity to engage with their fans and followers in a manner that breaks down traditional marketing barrier…

Earning and maintaining a favorable online reputation is hard work, and without the help of a reputation management agency, it’s relatively easy for a brand to go from hero to zero in very little time. For instance, check out these sobering situations that could have been avoided with quality reputation management.

In June of 2016, 2060 Digital became qualified as a Premier Google Partner, earning the Premier status after qualifying as a Google Partner in February.

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritiz…

Millennials – the largest generation by population, and the generation with the shortest attention span. Successfully marketing to Millennials takes not only an ever-changing strategy that constantly evolves with the their fleeting passions, but also speaks their language, captures their attention, and fuels their interests. The simple truth: Trad…

Social media is an integral marketing and growth tool when it has a supportive team behind it. Employee influence can have a positive impact on a company’s marketing efforts – that’s why we encourage employees to take an active role on social media and to be social media advocates for their company.

The 2060 Digital Chicago team is led by Catie Holoubek, who draws on her experience in both the push and pull mediums of marketing to bring clients the kind of digital advertising strategies that get them real ROI. Catie shares the career journey she took to get to 2060, some inspiring client success stories, and more!

After years of offering our clients expert social media management services and advice, we’ve picked up a thing or two about the best ways businesses can use their social media platforms to generate interest around their brands – not to mention leads and sales! Don’t miss these posts: our most popular blogs on social media tips, tools, and tricks t…

So you’ve decided to voyage into the realm of digital marketing, and you’re weighing out your options in terms of hiring an agency to help you with that process. What exactly should you look for in a digital marketing agency? What will let you know that they’re worth their salt? Below are the top five qualities that a digital agency must have in or…

If you’re like most business owners, you’ve probably Googled your own company name just to see what comes up. Are you satisfied with the results? Do you like the way your brand is represented online, or does it leave much to be desired? Now more than ever, businesses need to pay attention to managing their online reputation, as it can be make-or-br…

Today, 97% of consumers turn to the Internet before making contact with a business. Social media is likely the first point of contact your potential and existing customers will have with your business. With nearly 1.5 billion users on Facebook and 300 million active users on Twitter, the visibility that social media offers is unlike any other marke…

Believing in what our clients do is a key ingredient in a successful marketing partnership. And we can’t help but love what the YMCA offers to the community. 2060 Digital has the pleasure of working with the YMCA of Greater Cincinnati on several customized digital campaigns. We chatted with Kathy Lehr, Vice President of Marketing, Membership, and …