The 2060 Digital Blog

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritiz…

Millennials – the largest generation by population, and the generation with the shortest attention span. Successfully marketing to Millennials takes not only an ever-changing strategy that constantly evolves with the their fleeting passions, but also speaks their language, captures their attention, and fuels their interests. The simple truth: Trad…

Social media is an integral marketing and growth tool when it has a supportive team behind it. Employee influence can have a positive impact on a company’s marketing efforts – that’s why we encourage employees to take an active role on social media and to be social media advocates for their company.

The 2060 Digital Chicago team is led by Catie Holoubek, who draws on her experience in both the push and pull mediums of marketing to bring clients the kind of digital advertising strategies that get them real ROI. Catie shares the career journey she took to get to 2060, some inspiring client success stories, and more!

After years of offering our clients expert social media management services and advice, we’ve picked up a thing or two about the best ways businesses can use their social media platforms to generate interest around their brands – not to mention leads and sales! Don’t miss these posts: our most popular blogs on social media tips, tools, and tricks t…

So you’ve decided to voyage into the realm of digital marketing, and you’re weighing out your options in terms of hiring an agency to help you with that process. What exactly should you look for in a digital marketing agency? What will let you know that they’re worth their salt? Below are the top five qualities that a digital agency must have in or…

If you’re like most business owners, you’ve probably Googled your own company name just to see what comes up. Are you satisfied with the results? Do you like the way your brand is represented online, or does it leave much to be desired? Now more than ever, businesses need to pay attention to managing their online reputation, as it can be make-or-br…

Today, 97% of consumers turn to the Internet before making contact with a business. Social media is likely the first point of contact your potential and existing customers will have with your business. With nearly 1.5 billion users on Facebook and 300 million active users on Twitter, the visibility that social media offers is unlike any other marke…

Believing in what our clients do is a key ingredient in a successful marketing partnership. And we can’t help but love what the YMCA offers to the community. 2060 Digital has the pleasure of working with the YMCA of Greater Cincinnati on several customized digital campaigns. We chatted with Kathy Lehr, Vice President of Marketing, Membership, and …

Hardly anyone would argue that social media is one of the most powerful marketing tools in existence, but for many businesses, social engagement has been a hit-or-miss pursuit. In essence, social engagement simply means garnering some type of response from your target audience by way of likes, follows, comments, reposts, mentions, re-pins, retweets…

Any digital marketer will tell you that a high ranking in Google can be worth its weight in gold, but of course, that’s much easier said than done. While the multitude of factors and ranking signals that go into Google’s search algorithm remain a carefully guarded secret, several key search marketing strategies have leaked out over the years that h…

Mindlessly scrolling through your Facebook or Instagram feeds typically serves as something to fill the time when you’re waiting for an oil change, sitting at a red light, standing in line at a coffee shop, or strategically avoiding eye contact with a passer-by.