The 2060 Digital Blog

Inbound marketing has exploded over the past decade, garnering widespread acclaim for its effectiveness and ROI-increasing capability. It’s been well-documented that the results you can obtain from inbound marketing are far more cost-effective than using traditional marketing methods. Although many businesses are aware of the outstanding advantages…

Thanks to technology and the myriad social networks available, it’s never been easier to build your brand, and it’s never been harder to survive. There are tons of variables to consider when it comes where your business ranks among its competitors – so many it may seem undoable to control them all. But you can take advantage of brand-building benef…

It’s no secret that Facebook is one of the most powerful social media tools available for the inbound marketer. Many businesses have leveraged the influence and reach of Facebook to garner new leads, communicate directly with customers and reinforce the prominence of their brand. If you’re not using Facebook to promote your business blog, you may b…

In the realm of inbound marketing, your website plays the role of a “virtual salesperson”, helping you attract more leads and close more sales. As with any other sales tool, it is absolutely necessary for you to evaluate the performance of your website to ensure that you’re utilizing it to its full potential. This sounds relatively simple at first,…

Imagine that you had your audience’s undivided attention for 10 whole seconds – in digital marketing, that’s practically an eternity. But that eternity’s turning into a reality for companies who are jumping on Snapchat, the popular mobile app and social platform for sharing photos and videos that appear on users’ phones – and then “disappear.” Curr…

Naturally, Facebook marketers want to seize every opportunity they can to increase conversion rates and turn leads into sales. But the nature of Facebook doesn’t lend itself to easily reporting on ROI. So what do you measure then? And how do you know if what you’re measuring is really the best way to tell how much return your business is seeing fro…

In the world of inbound marketing, nothing happens until someone types a word or a phrase into a search box. This action gives a search engine the information it needs to begin sifting through the billions of web pages it has in its database, for the purpose of returning a list of relevant results to the user.

Hosting a webinar on your website can be one of the most fun and rewarding ways to generate new leads as well as reinforce existing customer loyalty for your business. Although the benefits of hosting webinars are many, it can be a somewhat intimidating affair if you’ve never done it before. After all, webinars put you directly in contact with your…

Hopefully, you’re spending the time and effort to develop and publish interesting, engaging content on Facebook. That is, without a doubt, the most important part of social media marketing – quality content your fans will find valuable. But it’s important to understand that Facebook filters and ranks the content you share based on their News Feed a…

Lead generation is just as much of an art as it is a science. In order to increase your ability to generate quality leads, you have to be willing to maximize the use of every tool you have, the most important of which is your website. Ever since the advent of interactive web-based technologies such as social media and user-generated content, the ol…

Two recent large-scale studies following the Twitter habits of the world’s top brands reveal how companies can best use Twitter to enhance their business and customer loyalty. Below are the most important findings of these two studies with tips for any company wishing to become a Twitter sensation to up their engagement.

Not getting as many likes these days? Maybe you’ve never really had many. Maybe your Facebook page is just there…sitting…and waiting for someone to dust it off and show it some love. The opportunities to connect with potential target customers via Facebook are practically boundless, but if your page is unattractive and out-of-date, then you’re real…