Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

Photo of digital experts collaborating with each other
glasses on open book

What is Keyword Research and How Do You Do It?

In the world of inbound marketing, nothing happens until someone types a word or a phrase into a search box. This action gives a search engine the information it needs to begin sifting through the billions of web pages it has in its database, for the purpose of returning a list of relevant results to the user.
woman speaking to classroom of people that are cartoons

A Guide to Putting Together and Hosting a Webinar on Your Website

Hosting a webinar on your website can be one of the most fun and rewarding ways to generate new leads as well as reinforce existing customer loyalty for your business. Although the benefits of hosting webinars are many, it can be a somewhat intimidating affair if you’ve never done it before. After all, webinars put you directly in contact with your…
old man looking through magnifying glass

5 Ways To Get Your Content Seen On Facebook

Hopefully, you’re spending the time and effort to develop and publish interesting, engaging content on Facebook. That is, without a doubt, the most important part of social media marketing – quality content your fans will find valuable. But it’s important to understand that Facebook filters and ranks the content you share based on their News Feed a…
businessman holding a magnet attracting money

How to Make Your Website a Lead Magnet

Lead generation is just as much of an art as it is a science. In order to increase your ability to generate quality leads, you have to be willing to maximize the use of every tool you have, the most important of which is your website. Ever since the advent of interactive web-based technologies such as social media and user-generated content, the ol…
2 men looking at phones with excitement

Become a Twitter Sensation – Tips from Top Brands

Two recent large-scale studies following the Twitter habits of the world’s top brands reveal how companies can best use Twitter to enhance their business and customer loyalty. Below are the most important findings of these two studies with tips for any company wishing to become a Twitter sensation to up their engagement.
girl getting makeover

How to Tell if Your Facebook Page Needs a Makeover

Not getting as many likes these days? Maybe you’ve never really had many. Maybe your Facebook page is just there…sitting…and waiting for someone to dust it off and show it some love. The opportunities to connect with potential target customers via Facebook are practically boundless, but if your page is unattractive and out-of-date, then you’re real…
business woman at desk looking overwhelmed

How to Learn from Your Inbound Marketing Mistakes

Successfully launching an inbound marketing campaign can be a gold mine for your business, but unfortunately, the opposite is also true: A small oversight or mistake in your inbound marketing campaign can derail your business in short order. Inbound marketing mistakes can and do happen, and when they do, it’s important to take time to thoroughly ev…
Wine glasses on dining table

Social Etiquette: How, What and When to Post on Facebook, Twitter and LinkedIn

If you’ve ever wondered when the best time to post on Facebook is, or whether your company’s latest press release is a good thing to put on LinkedIn, or how in the world you even use Twitter, then this social etiquette guide’s for you.
Decorative blog image

The Secrets to Writing a Fantastic Blog Post

Not many people would debate the validity of the famous blogging adage that “Content is king”, but for most bloggers, the question of what type of content to write has become the primary issue. It’s relatively easy to encourage people to write quality content, but what exactly does that look like? How can you be sure that what you share in your blo…
business man holding icons in palms

Your First Lead Nurturing Campaign: What You Need to Know

The art of lead nurturing has been widely discussed on the Web, and although there’s no shortage of information on the subject, the process of actually starting a lead nurturing campaign can be somewhat intimidating, and only gets easier as you go. But you have to start somewhere. So how can you be sure that you’re starting your first lead nurturin…
people at concert looking at stage

How To Find Your Target Customers On Social Media

Your social media profiles are up and running…great work! Maybe you’ve even started strategizing and creating a content calendar. But a big question is looming – how do you get all this great information in front of the right people, that is, your target audience? Let’s take a look at some ways you can find your target customers and draw them into …
man using binoculars

Planning for the Future: Why Inbound Marketing is Sustainable

Smart businesses owners take the time to observe and assess current trends in order to determine the potential impact of those trends on their future business strategies. Although inbound marketing is widely considered to be one of the most powerful and effective strategies for businesses to employ today, it’s important to evaluate the future of in…
......