Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Become a Twitter Sensation – Tips from Top Brands

Two recent large-scale studies following the Twitter habits of the world’s top brands reveal how companies can best use Twitter to enhance their business and customer loyalty. Below are the most important findings of these two studies with tips for any company wishing to become a Twitter sensation to up their engagement.
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How to Tell if Your Facebook Page Needs a Makeover

Not getting as many likes these days? Maybe you’ve never really had many. Maybe your Facebook page is just there…sitting…and waiting for someone to dust it off and show it some love. The opportunities to connect with potential target customers via Facebook are practically boundless, but if your page is unattractive and out-of-date, then you’re real…
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How to Learn from Your Inbound Marketing Mistakes

Successfully launching an inbound marketing campaign can be a gold mine for your business, but unfortunately, the opposite is also true: A small oversight or mistake in your inbound marketing campaign can derail your business in short order. Inbound marketing mistakes can and do happen, and when they do, it’s important to take time to thoroughly ev…
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Social Etiquette: How, What and When to Post on Facebook, Twitter and LinkedIn

If you’ve ever wondered when the best time to post on Facebook is, or whether your company’s latest press release is a good thing to put on LinkedIn, or how in the world you even use Twitter, then this social etiquette guide’s for you.
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The Secrets to Writing a Fantastic Blog Post

Not many people would debate the validity of the famous blogging adage that “Content is king”, but for most bloggers, the question of what type of content to write has become the primary issue. It’s relatively easy to encourage people to write quality content, but what exactly does that look like? How can you be sure that what you share in your blo…
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Your First Lead Nurturing Campaign: What You Need to Know

The art of lead nurturing has been widely discussed on the Web, and although there’s no shortage of information on the subject, the process of actually starting a lead nurturing campaign can be somewhat intimidating, and only gets easier as you go. But you have to start somewhere. So how can you be sure that you’re starting your first lead nurturin…
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How To Find Your Target Customers On Social Media

Your social media profiles are up and running…great work! Maybe you’ve even started strategizing and creating a content calendar. But a big question is looming – how do you get all this great information in front of the right people, that is, your target audience? Let’s take a look at some ways you can find your target customers and draw them into …
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Planning for the Future: Why Inbound Marketing is Sustainable

Smart businesses owners take the time to observe and assess current trends in order to determine the potential impact of those trends on their future business strategies. Although inbound marketing is widely considered to be one of the most powerful and effective strategies for businesses to employ today, it’s important to evaluate the future of in…
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Who Should Handle Your Company’s Social Media?

You’re busy, your employees are busy – but who’s going to take care of your business’s social media profiles? It’s probably time to stop shuffling it from person to person and assign the management of the company social media to someone. But who?
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First Steps: Building an Inbound Marketing Strategy from the Ground Up

In recent years, inbound marketing has emerged as one of the most powerful and effective forms of marketing for businesses in the digital age. There is no doubt that utilizing inbound marketing practices can produce superior results versus traditional outbound methods such as buying email lists or purchasing ads. Inbound marketing emphasizes creati…
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What’s the Difference Between Pinterest and Houzz?

The social media landscape is constantly changing. You hear about one network and develop a page for your business, when another one comes along and you start to get overwhelmed. Are you supposed to join every network that pops up? How on earth can you maintain a healthy level of engagement across so many networks? Is keeping up with social media g…
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An Inbound Marketing Checklist: How to Determine if It’s Right for Your Business

Many businesses have experienced phenomenal growth by utilizing inbound marketing strategies and techniques. And though there’s been a lot of buzz extolling the benefits of inbound marketing, it’s important for you as a business owner to determine whether or not inbound marketing will actually be a good fit for the specific goals and objectives of …