Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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The Often Overlooked Tools for Searching Google

Google searches have been the universal answer to finding the content you want. But did you know that there are better ways to get Google to work for you? Read time: 2 minutes, 30 seconds
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The Internet in 2018: How It All Affects Digital Marketing

The internet is a constantly shifting and evolving entity, with big players creating major trends. Read on to learn about Mary Meeker’s analysis of the internet in 2018. Read time: 2 minutes, 30 seconds
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YouTube Advertising: The Strengths and Pitfalls

YouTube advertising is one of the best tools an advertiser can use, but in order to utilize it correctly we must understand our demographics, their user journey and the proper length of video to utilize. Read time: 3 minutes, 45 seconds
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How Blogs Help Build SEO

SEO is a crucial aspect of any great digital marketing strategy, and blogs can be one of the smartest ways to optimize your website. Read time: 2 minutes, 40 seconds
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A Guide to Facebook Live

Since Facebook Live was implemented in 2015 companies have been utilizing this tool in their digital marketing plans. Read on to see how your company can best use Facebook Live. Read time: 2 minutes, 40 seconds
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Breaking Down Facebook’s 2018 F8 Developer Conference

Facebook revealed new developments at the social media giant’s annual F8 Developer Conference. Read time: 2 minutes, 35 seconds
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Is There A Best Time To Post?

Marketers have wondered, “What is the best time to post on social media?” for years, and thanks to dozens of studies there’s an answer. Read time: 3 minutes
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Can LinkedIn Help Grow Your Brand’s Reach?

With more than 500 million users in over 200 countries, LinkedIn is a great outlet for marketing your brand to a targeted group of business professionals. Read time: 3 minutes, 25 seconds
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10 Tips for Using YouTube for Business

YouTube isn’t just for watching entertaining videos, it’s also a great platform for businesses to use. In fact, it’s the second most used search engine in the world behind Google. Read time: 3 minutes, 10 seconds
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Are You Using Hashtags Effectively on Instagram?

Marketers are using hashtags on Instagram to increase reach and engagement with potential customers. Read time: 1 minute, 50 seconds
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Need for Speed: How to Win on Mobile

Studies show that 40% of all online shoppers will abandon a webpage if it doesn’t load within three seconds. With more than half of all Internet traffic coming from mobile devices, it’s important for marketers to make improving the speed of their mobile site a top priority this year. Read time: 3 minutes, 25 seconds
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See What Your Website Visitors Are Up To with Page Analytics

For some, looking at Google Analytics can be a daunting task. Though the tool is incredibly helpful when it comes to gauging the performance of your website, scanning rows of data can be overwhelming. For those that are visually-oriented, Google Chrome offers a handy browser extension – Page Analytics. Read time: 3 minutes
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