Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Savvy Tricks for Increasing Blog Readership

It’s every marketer’s worst nightmare: You pay thousands to a developer to design and code a perfect blog, click “post” and… nothing happens. No one comments, no one signs up for the email newsletter, and if the statistics are to be believed, the only people who’ve read your blog are you and your mother. It’s true that in today’s crowded internet,…
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Ask A Strategist: How do I view statistics for my Facebook page?

We’re taking your questions about social media and giving you short, easy answers from our Social Media Strategists to help you better manage your business pages.
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Tricks for Taking Your Email Marketing Campaigns to the Next Level

While newer marketing tools often get more attention, email marketing remains one of the bread-and-butter practices of the industry due to its ability to produce highly targeted results. As with any other marketing method, constant adjustments and improvements are required to ensure that your campaigns will perform at optimal levels. If you’ve been…
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Tips to Integrate an Inbound Strategy Into Your Current Marketing

As the world of marketing continues to evolve, more attention is being given to the benefits of combining inbound and outbound marketing strategies. If your business has traditionally relied on outbound marketing practices (e.g., print or display advertising, direct mail, telemarketing, etc.), you may be unsure of how to effectively integrate inbou…
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How IP Outreach Advertising Works and How You Can Use It

Projected to reach upwards of $160 billion in revenue by 2016, online advertising continues to evolve with increasingly sophisticated targeting technologies to reach audiences. One targeting method gaining ground is IP outreach advertising (a.k.a. IP targeting), which enables advertisers to target prospects based on their geographic location. The m…
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Why Putting Together a Webinar is Easier Than You Think

Webinars are excellent, cost-effective tools for promoting your business, garnering new leads, and creating new revenue streams. Surprisingly, many people shy away from conducting webinars because they feel like they may not have anything to say worth hearing. But nothing could be further from the truth. If you’re an expert in your business’s produ…
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5 Reasons to Create a Twitter Marketing Strategy

Your digital marketing strategy encompasses a wide range of channels, from your own blog to all of your social media pages. But each of these channels are created with unique features and as such, each requires a unique strategy. Take Twitter – you may feel limited with only 140 characters for your message, but plenty of companies make a big impact…
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How to Analyze Retargeting Results

Not all visitors who come to your website will make a purchase. In fact, most of them will leave your site without taking any action. Advancements in digital marketing have made it possible to follow prospective clients around the web through retargeting (or remarketing). When people come to your site, they leave a bit of code, or a “cookie,” which…
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Ask A Strategist: Short Answers to Your Social Media Questions

We’re taking your questions about social media and giving you short, easy answers from our Social Media Strategists to help you better manage your business pages.
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What is a Hyperlocal Facebook Ad and How do You Use It?

What if we told you there was a way for your business to reach potential customers on Facebook, just by virtue of them being close by? Someone who’s in your target demographic isn’t always passing by your business, so why not reach them where they are, when they are? With Facebook’s new hyperlocal ads, you can.
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2060 Digital Has a Big Announcement!

Hubbard Radio Announces New Division – 2060 Digital, LLC James Bryant Appointed President/General Manager
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How to Find the Right Mix of Inbound and Outbound Marketing

Inbound and outbound – two marketing methods you may have heard praised as the answer to lead generation for the 21st century marketer or disparaged as out-of-date in the content-driven digital world. One (inbound marketing) involves creating a place on the internet that people want to visit and then provide their contact information for more conte…
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