Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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The Importance of Online Video

With shoppers seeking out more and more information on every purchase they make, it has never been more important to utilize efficient online video. Read more about how great video can increase brand awareness and overall sales. Read Time: 2 minutes, 45 seconds
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Social Media Monthly

September saw social media platforms shift towards an emphasis on increasing the utility of video for marketers – most notably, Facebook’s Stories Ads offering. Instagram is making the buying process even easier for customers who view brand content on the photo-sharing app by rolling out a Shopping Channel in the Explore Tab. Read Time: 2 minutes,…
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Balancing Copy and Design

Finding the perfect balance of copy and imagery can be tough to achieve, especially across multiple platforms. Read more to learn how to effectively leverage copy and imagery across different mediums. Read Time: 2 minutes, 15 seconds
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The New Frontier of Video Marketing

The world of video marketing has been drastically changed by the popularization of streaming services and digital video platforms. Read more to learn how you can utilize these platforms effectively. Read Time: 3 minutes
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How a Great Website Design Helps Your Bottom Line

Breaking: An efficient and functional website can help your company raise brand perception, become more trusted, and create a more successful funnel. Read Time: 2 minutes, 40 seconds
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Facebook announces redesign for business pages

Facebook has announced a redesign to business pages, allowing for multiple quality of life improvements across the platform. Read Time: 2 minutes 40 seconds
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Instagram now lets Users Shop Without Ever Leaving a Brand’s Story

The story feature has permeated most major social media platforms, but Instagram just took the feature to a new level. By allowing users to shop without ever having to leave their story, Instagram bakes shopping and fashion even deeper into their DNA. Read time: 2 minutes 45 seconds
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An Instagram TV Guide

Long-form video has taken a firm hold on many social media platforms. Instagram has joined the fray with their newest addition to their platform IGTV. Read on to learn the ins and outs of the platform’s foray into long-form video. Read time: 3 minutes
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How to Reach Audiences Across Screens

There are more screens to compete with today than ever before and it can be difficult to optimize content. Here are our tips for creating content that lives dynamically across screens. Read time: 2 minutes, 40 seconds
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The Often Overlooked Tools for Searching Google

Google searches have been the universal answer to finding the content you want. But did you know that there are better ways to get Google to work for you? Read time: 2 minutes, 30 seconds
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The Internet in 2018: How It All Affects Digital Marketing

The internet is a constantly shifting and evolving entity, with big players creating major trends. Read on to learn about Mary Meeker’s analysis of the internet in 2018. Read time: 2 minutes, 30 seconds
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YouTube Advertising: The Strengths and Pitfalls

YouTube advertising is one of the best tools an advertiser can use, but in order to utilize it correctly we must understand our demographics, their user journey and the proper length of video to utilize. Read time: 3 minutes, 45 seconds