Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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Influencer Marketing: The New Endorsement
One of the trendiest types of marketing in today’s social media frenzy is influencer marketing. Influencer marketing isn’t new, but its popularity has risen alongside the wave of social media. An influencer, by definition, is someone who affects or changes the way that other people behave.
Read Time: 4 minutes, 45 seconds
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Behind the Screen with Digital Brand Strategist John Simpson
From streamlining current campaigns to creating innovative solutions for future clients, a great digital brand strategist is an amazing asset. Learn more what our brand strategists are creating from John Simpson.
Read Time: 3 minutes
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What is Your Paid Advertising Strategy on Social Media? Ads Manager vs. Boosting.
Finding the perfect paid advertising strategy for social media is an art. Learn all about forming an effective social strategy from 2060 Digital’s Senior Digital Sales Strategist Jayna Wilcox.
Read Time: 3 minutes, 40 seconds
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Social Media Monthly
This month in social media we cover the upcoming addition of analytics to Instagram and Facebook updates. Read on to learn more about what’s new in the world of social.
Read Time: 2 minutes, 20 seconds
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The Importance of Online Video
With shoppers seeking out more and more information on every purchase they make, it has never been more important to utilize efficient online video. Read more about how great video can increase brand awareness and overall sales.
Read Time: 2 minutes, 45 seconds
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Social Media Monthly
September saw social media platforms shift towards an emphasis on increasing the utility of video for marketers – most notably, Facebook’s Stories Ads offering. Instagram is making the buying process even easier for customers who view brand content on the photo-sharing app by rolling out a Shopping Channel in the Explore Tab.
Read Time: 2 minutes,…
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Balancing Copy and Design
Finding the perfect balance of copy and imagery can be tough to achieve, especially across multiple platforms. Read more to learn how to effectively leverage copy and imagery across different mediums.
Read Time: 2 minutes, 15 seconds
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The New Frontier of Video Marketing
The world of video marketing has been drastically changed by the popularization of streaming services and digital video platforms. Read more to learn how you can utilize these platforms effectively.
Read Time: 3 minutes
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How a Great Website Design Helps Your Bottom Line
Breaking: An efficient and functional website can help your company raise brand perception, become more trusted, and create a more successful funnel.
Read Time: 2 minutes, 40 seconds
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Facebook announces redesign for business pages
Facebook has announced a redesign to business pages, allowing for multiple quality of life improvements across the platform.
Read Time: 2 minutes 40 seconds
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Instagram now lets Users Shop Without Ever Leaving a Brand’s Story
The story feature has permeated most major social media platforms, but Instagram just took the feature to a new level. By allowing users to shop without ever having to leave their story, Instagram bakes shopping and fashion even deeper into their DNA.
Read time: 2 minutes 45 seconds
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An Instagram TV Guide
Long-form video has taken a firm hold on many social media platforms. Instagram has joined the fray with their newest addition to their platform IGTV. Read on to learn the ins and outs of the platform’s foray into long-form video.
Read time: 3 minutes
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