The 2060 Digital Blog

In one of the most dramatic strategy shifts in recent memory, Google is no longer showing AdWords ads in the right sidebar of their search engine results pages for desktop queries. This means that paid ads will now only occupy the slots directly above and below the organic search results, typically following a format of three or four ads on the top…

Digital Brand Strategist Heather Sumpter is a key part of the team at 2060 Digital and a true advocate for her clients – whether they’ve signed a contract or not. Read on to find out why.

Ever since social media exploded onto the scene a little more than a decade ago, marketers have busied themselves with figuring out how to turn it into a reliable source of sales and conversions. Opinions range from dismissive skepticism (e.g., “Social media is a waste of time.”) to outright fanaticism (e.g., “Social media is the wave of the future…

It’s the seventh inning stretch, and after a round of “Take Me Out to the Ball Game,” fans start pulling out their phones. What are they thinking about as they use their favorite apps and browse the web? Maybe a nearby bar to get drinks with their friends, maybe a restaurant where they can take the kids to get an actual meal instead of nachos and p…

Google Analytics is one of the most powerful website monitoring and analysis tools on the planet, offering a suite of tracking and reporting functions that allows website owners to find out all about who’s visiting their site. With exceptionally robust functionality, Google Analytics can give you a tremendous amount of information regarding how peo…

As digital marketing continues to evolve, there always seems to be a certain level of friction between relatively newer forms of advertising and traditional mainstays. For example, one of the debates that regularly makes its rounds among marketers is whether online pre-roll video advertising is better than regular TV advertising. As the line betwe…

If you haven’t noticed, social media has recently become more than just a way to grow your follower base (though that’s still important!). Many brands have started utilizing social media’s different tools to spread the word about their products to start some buzz around them, while simultaneously attempting to increase their follower base, and its …

Most online marketers would agree that developing an effective budget for your digital marketing efforts is just as much of an art as it is a science. After all, if you spend too little, your efforts will fall flat because you didn’t put enough “push” behind your marketing message. If you spend too much, you could possibly take resources away from …

2060 Digital President Jim Bryant believes in digital – so much so that he’d make the leap from a 40-year radio career to start up a digital agency. Here’s a look at what got him to this place, as the fearless leader of 2060 Digital, and why he’s happy to be here.

If you’re tossing around the idea of boosting your search engine optimization (SEO) efforts, you may be wondering if it’s really worth it. Building SEO takes some time and effort you may not be able to give at the moment. Plus, you need results now. While there are methods you can use to immediately increase your website traffic and sales, most mar…

A successful digital marketing campaign is easier said than done. Digital marketing is a complex machine with many moving parts, and without the care and attention of a dedicated team, it can fall short of delivering significant results for your business. With all of the different nuances and details to consider, just how many people does it take t…

There’s been quite a bit of chatter lately regarding the changes that Twitter has been making in order to attract new users. The social media service recently announced an algorithm change that’s intended to “optimize” the way users view content by reordering their timelines based on relevance or popularity, instead of just presenting tweets in chr…