Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Never Miss a Conversion: The Importance of Google Analytics

Google Analytics is one of the most powerful website monitoring and analysis tools on the planet, offering a suite of tracking and reporting functions that allows website owners to find out all about who’s visiting their site. With exceptionally robust functionality, Google Analytics can give you a tremendous amount of information regarding how peo…
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The Power of Combining Pre-Roll Video with TV Advertising

As digital marketing continues to evolve, there always seems to be a certain level of friction between relatively newer forms of advertising and traditional mainstays. For example, one of the debates that regularly makes its rounds among marketers is whether online pre-roll video advertising is better than regular TV advertising. As the line betwe…
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How to Use Social Media to Promote Sales, Contests and Promotions

If you haven’t noticed, social media has recently become more than just a way to grow your follower base (though that’s still important!). Many brands have started utilizing social media’s different tools to spread the word about their products to start some buzz around them, while simultaneously attempting to increase their follower base, and its …
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How Much of Your Budget Should Go Toward Digital Marketing?

Most online marketers would agree that developing an effective budget for your digital marketing efforts is just as much of an art as it is a science. After all, if you spend too little, your efforts will fall flat because you didn’t put enough “push” behind your marketing message. If you spend too much, you could possibly take resources away from …
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Behind the Screen with 2060 Digital President Jim Bryant

2060 Digital President Jim Bryant believes in digital – so much so that he’d make the leap from a 40-year radio career to start up a digital agency. Here’s a look at what got him to this place, as the fearless leader of 2060 Digital, and why he’s happy to be here.
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SEO and the Bottom Line: Why SEO is Essential for Business

If you’re tossing around the idea of boosting your search engine optimization (SEO) efforts, you may be wondering if it’s really worth it. Building SEO takes some time and effort you may not be able to give at the moment. Plus, you need results now. While there are methods you can use to immediately increase your website traffic and sales, most mar…
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It Takes a Village – How Many People Does It Take to Run a Digital Campaign?

A successful digital marketing campaign is easier said than done. Digital marketing is a complex machine with many moving parts, and without the care and attention of a dedicated team, it can fall short of delivering significant results for your business. With all of the different nuances and details to consider, just how many people does it take t…
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Twitter Reorders Timelines, How Should You Reorder Your Strategy?

There’s been quite a bit of chatter lately regarding the changes that Twitter has been making in order to attract new users. The social media service recently announced an algorithm change that’s intended to “optimize” the way users view content by reordering their timelines based on relevance or popularity, instead of just presenting tweets in chr…
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Can’t Give Away $1,000s in Prizes for Online Contests? Get Entries Anyway

Contests are an excellent way for you to get people to interact with your brand, and with the advent of social media, contests have taken on a new life as one of the most versatile tools in an online marketer’s arsenal. While it’d be nice to put on a contest with a five-figure prize budget, it may not be possible if you’re working with relatively l…
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When Should You Redesign Your Website? Here’s How to Know

In the fast-paced world of online marketing, rapid change is a part of the game, and many times the tools and techniques that worked well in the past can become a liability before you know it. This holds especially true where your website is concerned; with web development technology evolving at blistering speeds, the need to stay on top of the fin…
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What Facebook’s Preferred Audience Tool Means for Your Business

Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract th…
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Logging On: How to Begin Marketing on Social Media in 3 Steps

Social media marketing is one of the best ways to easily capitalize on your marketing budget. From reaching a wide audience to becoming a trusted brand, social media is immensely lucrative with the right strategy. Read time: 3 minutes, 20 seconds