The 2060 Digital Blog

One of the most important aspects of blogging is promotion. You’ll never be able to maximize the reach of your content unless you spread the word. As such, Facebook and Twitter are excellent channels for promoting blog content. A social media consultant can help you further understand how to maximize the expansive, global reach of both of these soc…

Social media plays a very prominent role in the way we interact with each other, but that doesn’t mean content will always come naturally for you. Whether you’re stuck because your once-great ideas aren’t working so well anymore or you simply have writer’s block, try putting these content development brainstorming techniques into practice.

It’s inevitable that even the most successful brands on Facebook and Twitter will face customer complaints. Some are simple, such as an issue with an online checkout process, while other times irate customers want both you and the rest of your followers to hear them. Practicing good social media strategy in the face of complaints is critical in ord…

An April 2013 study confirmed that people in the United States spend 27 percent of their time on the computer and 15 percent of their time on smartphones using social media networks. Thus, a social media plan is an essential component of any marketing plan. With so many channels to choose from and the fear of becoming overly promotional, putting to…

Not all social media is created equally – for example, people use Pinterest for different purposes than Facebook and Twitter. It’s important to understand these differences when increasing the scope of your brand’s social media presence. If you’re thinking of joining Pinterest, your content must be highly engaging and easy for users to share. A soc…

When you consider social media for your company, finding your brand voice may not be the first thing that comes to mind. However, even the best social media content available won’t make an impact if it’s not backed by solid branding. Don’t get started confused and unclear about the sound of your brand – you want to have a strong voice right from th…

For businesses, social media can spread both good and bad news about your company very rapidly. As part of your social media plan, you should incorporate an online reputation management (ORM) strategy so that your business is properly promoted through online and social media channels. A social media plan should use the virtual word-of-mouth capabil…

The popular photo-sharing app Instagram has taken mobile social media by storm – and businesses should definitely consider the marketing opportunities available through this interactive and widely used social media channel. Because Instagram profiles can run on multiple platforms including web, Windows, Android and iPhone devices, your business has…

According to Hubspot, 71 percent of consumers are more likely to make a purchase because of a social media referral. LinkedIn notes that almost half of all IT purchase decisions are influenced by social networks, and of them, Facebook is the giant. The bottom line? Your business must include Facebook as a key component of your social media strategy…

The pace of technology can be quite intimidating for some marketers and business managers. It seems that as soon as you get one initiative implemented, three more added to the queue. So how do you keep up? How do you keep your marketing strategy on the leading edge of these trends? Let’s take a look at three of the hottest trends in social media fo…

Not too long ago, consumers would visit local businesses, browse their products and make a decision to buy based on what they saw at the store. Sometimes a consumer would be influenced by an advertisement in a newspaper or on radio or television. But generally most shopping involved a visit to a store with very little up-front knowledge about the p…

Social media for companies has proven itself to be a powerful approach to promote businesses and engage customers. At an exponential rate, companies are jumping into social media and making this channel a priority in their marketing strategies. But, before taking the big leap into social media, it’s wise to take a look at some businesses that have …