Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Social Media is Constantly Changing – Here’s How to Keep Up

The pace of technology can be quite intimidating for some marketers and business managers. It seems that as soon as you get one initiative implemented, three more added to the queue. So how do you keep up? How do you keep your marketing strategy on the leading edge of these trends? Let’s take a look at three of the hottest trends in social media fo…
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Social Media Has Changed the Way People Make Purchase Decisions

Not too long ago, consumers would visit local businesses, browse their products and make a decision to buy based on what they saw at the store. Sometimes a consumer would be influenced by an advertisement in a newspaper or on radio or television. But generally most shopping involved a visit to a store with very little up-front knowledge about the p…
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Characteristics of Highly Effective Social Brands

Social media for companies has proven itself to be a powerful approach to promote businesses and engage customers. At an exponential rate, companies are jumping into social media and making this channel a priority in their marketing strategies. But, before taking the big leap into social media, it’s wise to take a look at some businesses that have …
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What’s Your Mobile Strategy for Social Media and Advertising?

From smartphones to tablets, iPhones to iPads and more – mobile technology is here to stay. The momentum of growth in mobile technology is astounding, and it’s not expected to slow anytime soon. Along with the growth in mobile technology come tremendous opportunities in marketing. And mobile technology and social media is an interesting combination…
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Top 10 Tips for Developing Content for Social Media

Social media thrives on content. To get the most out of your social media marketing strategy, it’s important to have a good plan for generating and managing your content. The following 10 tips for social media marketing will help you generate content that gets noticed.
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5 Key Methods to Leverage LinkedIn for Your Company

LinkedIn is unique among social networks in that it’s specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn’t have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how do …
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5 Ways to Make a YouTube Channel Work for Your Brand

Unless your field is specifically related to visual media, you might not think about using YouTube to promote your brand. Can producing videos really help if your business is, say, auto repair or financial planning? It can if you do it right. Here are five ways to make a YouTube channel work for your brand.
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What Social Networks are Best for Your Business?

Facebook, Twitter, LinkedIn, YouTube…the list goes on. There are so many different social networks out there that it’s difficult to keep track. They may all seem the same sometimes, but each has a different format and a different focus. So in order to market your brand on social media, you need to determine which social networks your target audienc…
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10 Tips on How Brands Can Use Twitter Successfully

So your company is finally on Twitter, but what can you actually do with it? Here are 10 tips on how brands can use Twitter successfully.
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Content is King in Social Media

The catchy Korean music video “Gangnam Style” now has more than one billion views on YouTube. The Kickstarter campaign to create a TV show from the popular webcomic “Cyanide and Happiness” earned tens of thousands of dollars within minutes of its launch. Why? Because content is king in social media. If you create something people want to see, they’…
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Top 10 Mistakes Businesses Make on Facebook

“Like us on Facebook” has become the new battle cry for businesses. Facebook pages provide a myriad of new opportunities to create interest in your brand, engaging your audience and keeping them informed about what you’re doing. However, many companies mistakenly think that simply having a Facebook page will automatically increase their sales. The …
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How to Brand Your Business Successfully Using Social Media

Social media marketing is the future of brand promotion. It allows you to target your audience specifically and reach them in a much more direct, more effective way than traditional marketing and advertising endeavors. No matter what you’re promoting, your brand can benefit from a social media presence. Here are some tips on how to brand your busin…