The 2060 Digital Blog

Not all social media is created equally – for example, people use Pinterest for different purposes than Facebook and Twitter. It’s important to understand these differences when increasing the scope of your brand’s social media presence. If you’re thinking of joining Pinterest, your content must be highly engaging and easy for users to share. A soc…

When you consider social media for your company, finding your brand voice may not be the first thing that comes to mind. However, even the best social media content available won’t make an impact if it’s not backed by solid branding. Don’t get started confused and unclear about the sound of your brand – you want to have a strong voice right from th…

For businesses, social media can spread both good and bad news about your company very rapidly. As part of your social media plan, you should incorporate an online reputation management (ORM) strategy so that your business is properly promoted through online and social media channels. A social media plan should use the virtual word-of-mouth capabil…

The popular photo-sharing app Instagram has taken mobile social media by storm – and businesses should definitely consider the marketing opportunities available through this interactive and widely used social media channel. Because Instagram profiles can run on multiple platforms including web, Windows, Android and iPhone devices, your business has…

According to Hubspot, 71 percent of consumers are more likely to make a purchase because of a social media referral. LinkedIn notes that almost half of all IT purchase decisions are influenced by social networks, and of them, Facebook is the giant. The bottom line? Your business must include Facebook as a key component of your social media strategy…

The pace of technology can be quite intimidating for some marketers and business managers. It seems that as soon as you get one initiative implemented, three more added to the queue. So how do you keep up? How do you keep your marketing strategy on the leading edge of these trends? Let’s take a look at three of the hottest trends in social media fo…

Not too long ago, consumers would visit local businesses, browse their products and make a decision to buy based on what they saw at the store. Sometimes a consumer would be influenced by an advertisement in a newspaper or on radio or television. But generally most shopping involved a visit to a store with very little up-front knowledge about the p…

Social media for companies has proven itself to be a powerful approach to promote businesses and engage customers. At an exponential rate, companies are jumping into social media and making this channel a priority in their marketing strategies. But, before taking the big leap into social media, it’s wise to take a look at some businesses that have …

From smartphones to tablets, iPhones to iPads and more – mobile technology is here to stay. The momentum of growth in mobile technology is astounding, and it’s not expected to slow anytime soon. Along with the growth in mobile technology come tremendous opportunities in marketing. And mobile technology and social media is an interesting combination…

Social media thrives on content. To get the most out of your social media marketing strategy, it’s important to have a good plan for generating and managing your content. The following 10 tips for social media marketing will help you generate content that gets noticed.

LinkedIn is unique among social networks in that it’s specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn’t have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how do …

Unless your field is specifically related to visual media, you might not think about using YouTube to promote your brand. Can producing videos really help if your business is, say, auto repair or financial planning? It can if you do it right. Here are five ways to make a YouTube channel work for your brand.