The 2060 Digital Blog

Facebook is full of surprises – known for changing policies and guidelines without much fanfare, the social media giant has just recently come out with updated contesting rules, and they could be game-changers for businesses using Facebook contesting as part of their social media strategy.

Have you heard? Last month, Facebook changed the algorithm for populating news feeds. One of the primary goals at Facebook is to make sure that the most relevant stories to each individual user always shows up in his or her news feed at the appropriate time – ensuring that users are seeing only high quality content flowing through their news feeds.…

If your business is on Instagram, but hasn’t seen much traction as far as gaining followers or engagement, then it might be time to consider a promotion. Promotions get your current followers sharing your message with their followers, who then follow your brand and increase your reach. So if your Instagram account hasn’t played a huge part in your …

If you’ve gotten a prompt from Facebook about the new Page Insights, but aren’t sure what that means, then this post is for you. But first, some info if you aren’t even sure what Facebook Page Insights are: Facebook uses insights to track a Facebook page’s activity. You get tons of details about the online activity (i.e. page likes, comments, views…

Recently, we all found out that Facebook is making a killing with their mobile ads. Facebook drew 41 percent of their revenue during the second quarter of 2013 from mobile ads, which is up 14 percent from their 2012 second quarter revenue. Google, on the other hand, reported a revenue figure that was lower than the figure they had anticipated. So …

Have you ever stopped to wonder why social media has become such an integral part of our lives? By nature, we’re social creatures, so when given a tool like social media which provides seemingly unlimited potential for us to connect with others, it’s not too difficult to make the connection. Thanks to social media, we can develop and maintain relat…

A Facebook promotion, contest or giveaway can be a great component to the social media strategy for virtually any individual or business. Whether you’re looking to build your social media audience, promote a new product or service, or generate new interest in your brand, a Facebook contest will lead people to your page and increase your followers. …

More than ever before, consumers are flocking to social media to share their opinions on products and services, to ask for recommendations and even to shop. That’s right – social shopping. It’s just like going to the mall with your friends, but you never have to leave your home! Here’s a quick run-down of some popular social shopping sites that cou…

Don’t have a Facebook page for your business? Maybe you do, but no one in your company has taken a look at it since it was created. Or maybe you’re trying to do the best with what you’ve got, but don’t know what’s important and what’s not. Whatever the state of your business’s page, there are five things that should be in place before you’ll be abl…

When it comes to social media for business, there are a lot of things to remember and keep up with – have you responded to tweets, have you posted your new schedule or product announcement on Facebook, how many entries have been approved for your quarterly giveaway? You understand it’s important to share relevant content on a daily basis, but how d…

Most small business owners already understand that social media is a good idea. If they haven’t discovered this fact on their own, they’ve gotten valuable insight on the topic from a social media consultant. The potential for both connectivity and visibility is enough to convince most business owners to give social media a try. But how much time an…

Examining social media demographic information is a fantastic starting point when it comes to determining how to reach your target customers and where to focus your efforts. Here’s a look at some of the most recent demographics for popular sites like Facebook, Twitter, Pinterest, Instagram and Tumblr.