The 2060 Digital Blog

In the world of social media, changes can and do happen at a blistering pace. Unless your full-time job is to track social media news trends and updates, trying to keep up with all of the latest happenings in the social media arena can prove to be quite difficult, if not impossible. For this reason, it’s much better to have a stable of online resou…

Writer’s block: It happens to the best of us. When you’re running a business blog, it can be frustrating to stare at a blank page with a blinking cursor, feeling like your brain is empty and completely out of ideas. It doesn’t have to be this way, though–sometimes you just need a little catalyst to help you jump-start the creative process and get y…

Roughly fifteen years ago, hardly anyone had ever even heard of the term “blog”, much less authored one of their own. Now blogging has become one of the bedrock practices of millions of Internet users, and experts estimate that more than 100,000 new blogs are being created every single day of the week. While blogging has long been a medium of perso…

The term “social media” means different things to different businesses: Some organizations view social media as a vibrant pipeline of conversation and customer feedback, while others see it as a necessary evil that produces a negligible amount of ROI. Perhaps one of the most common factors that causes businesses to hesitate when it comes to impleme…

YouTube is an absolute gold mine for businesses that are looking to expand their reach by way of video marketing. With more than 800 million visitors per month, the potential impact of YouTube as a medium for brand exposure simply cannot be ignored. So how do you get your business’s YouTube channel to stand out among the billions of clips that are …

In the last few years, social media has become one of the best things to happen to small business organizations. Social media marketing campaigns allow small businesses to reach exponentially more potential customers than ever before. But, in order to make the most of your social media campaigns, your business needs to make an effort to grow its so…

If you’re relatively new to social media marketing, then it’s possible that you’re treating your strategies for Facebook and Twitter in the same way. While there are definitely similarities between the two, it’s all too easy to create a “one size fits all” approach to your social media marketing strategy and unwittingly undermine the unique strengt…

If you’re a business owner, you’ve got an eye on your competitors. What new products are they introducing, how many new clients are they representing, where are their new stores located? And more than likely, many of your business’s efforts are tied in some ways to theirs. This is no different when it comes to social media. Don’t think for a minute…

So your company’s on social media – maybe Twitter, Facebook, YouTube or more – and you’re posting regularly, analyzing and setting goals, but wondering…where is everyone? Getting people to walk through the door of your business through your social media efforts can be a bit tricky. But we’ve got a few creative ideas to get your social media followe…

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The…

When it comes to social media, a business must have a consistent brand message – but if you’ve never actually sat down and thought it out before, then your page probably doesn’t have one. The clarity that comes with having a consistent brand message helps your followers trust you and helps to bring exactly the kind of target customers you want into…

If your business is using social media, you should definitely be measuring your efforts on a regular basis. Not only does measuring allow you to track your success, but you also can uncover mistakes and figure out specific ways to improve your campaign. According to social media experts, measuring social media campaign success can be done in two w…