The 2060 Digital Blog

In the last few years, social media has become one of the best things to happen to small business organizations. Social media marketing campaigns allow small businesses to reach exponentially more potential customers than ever before. But, in order to make the most of your social media campaigns, your business needs to make an effort to grow its so…

If you’re relatively new to social media marketing, then it’s possible that you’re treating your strategies for Facebook and Twitter in the same way. While there are definitely similarities between the two, it’s all too easy to create a “one size fits all” approach to your social media marketing strategy and unwittingly undermine the unique strengt…

If you’re a business owner, you’ve got an eye on your competitors. What new products are they introducing, how many new clients are they representing, where are their new stores located? And more than likely, many of your business’s efforts are tied in some ways to theirs. This is no different when it comes to social media. Don’t think for a minute…

So your company’s on social media – maybe Twitter, Facebook, YouTube or more – and you’re posting regularly, analyzing and setting goals, but wondering…where is everyone? Getting people to walk through the door of your business through your social media efforts can be a bit tricky. But we’ve got a few creative ideas to get your social media followe…

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The…

When it comes to social media, a business must have a consistent brand message – but if you’ve never actually sat down and thought it out before, then your page probably doesn’t have one. The clarity that comes with having a consistent brand message helps your followers trust you and helps to bring exactly the kind of target customers you want into…

If your business is using social media, you should definitely be measuring your efforts on a regular basis. Not only does measuring allow you to track your success, but you also can uncover mistakes and figure out specific ways to improve your campaign. According to social media experts, measuring social media campaign success can be done in two w…

When you’re connecting on social media, you aren’t wasting your time. With each interaction, your target audience finds another point of commonality and engages another level deeper with your brand. But, at the same time, wouldn’t it be great if you could use your time spent on social media to actually generate leads? You can, and it comes down to …

Are you at a loss for ideas for a social media campaign? Looking for a new and fresh way to fuel your brand message? You may want to think about using an online petition. If you can rally your followers behind a cause, you’ll not only be a catalyst for change, but you’ll also drive awareness and increase engagement with your brand. It’s a win-win, …

Stop for a second and think about the content you’ve been posting on your social media channels. Are the majority of your posts full of information on your products, events and services? Is your tone authoritative? Full of jargon? Would your posts be confusing to anyone not associated with your brand or industry? If you find yourself answering yes …

Social media is a revolutionary business tool that has allowed consumers access to businesses on a personal level in a way that was never possible previously. Taking advantage of this relationship can help your business in a myriad of ways, particularly in crowdsourcing. What’s crowdsourcing? Crowdsourcing is soliciting solutions and ideas from a g…

One of the recent major priorities at Twitter has been to improve their campaign analytics, and in March 2013, Twitter completely relaunched their analytics center. This effort was in response to feedback from Twitter advertisers. So if your business is advertising on Twitter, or if even if you’re planning to, why not get familiar with how to use t…