Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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How To Find Your Target Customers On Social Media
Your social media profiles are up and running…great work! Maybe you’ve even started strategizing and creating a content calendar. But a big question is looming – how do you get all this great information in front of the right people, that is, your target audience? Let’s take a look at some ways you can find your target customers and draw them into …
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Planning for the Future: Why Inbound Marketing is Sustainable
Smart businesses owners take the time to observe and assess current trends in order to determine the potential impact of those trends on their future business strategies. Although inbound marketing is widely considered to be one of the most powerful and effective strategies for businesses to employ today, it’s important to evaluate the future of in…
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Who Should Handle Your Company’s Social Media?
You’re busy, your employees are busy – but who’s going to take care of your business’s social media profiles? It’s probably time to stop shuffling it from person to person and assign the management of the company social media to someone. But who?
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First Steps: Building an Inbound Marketing Strategy from the Ground Up
In recent years, inbound marketing has emerged as one of the most powerful and effective forms of marketing for businesses in the digital age. There is no doubt that utilizing inbound marketing practices can produce superior results versus traditional outbound methods such as buying email lists or purchasing ads. Inbound marketing emphasizes creati…
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What’s the Difference Between Pinterest and Houzz?
The social media landscape is constantly changing. You hear about one network and develop a page for your business, when another one comes along and you start to get overwhelmed. Are you supposed to join every network that pops up? How on earth can you maintain a healthy level of engagement across so many networks? Is keeping up with social media g…
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An Inbound Marketing Checklist: How to Determine if It’s Right for Your Business
Many businesses have experienced phenomenal growth by utilizing inbound marketing strategies and techniques. And though there’s been a lot of buzz extolling the benefits of inbound marketing, it’s important for you as a business owner to determine whether or not inbound marketing will actually be a good fit for the specific goals and objectives of …
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Your Business Has A Facebook Page, Now What?
Great job for getting your business on Facebook! You now have access to an exponential amount of potential customers. But when it comes to Facebook, just having access isn’t enough. You’ve got to target and connect with your audience, captivate and motivate them. Not sure where to start? Don’t fret. The good news is that step one (creating a page) …
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Inbound Marketing: What to Expect in the First Quarter
If you’re starting up an inbound marketing strategy, you may be wondering what to expect – especially right out of the gate. You’ve probably heard all the good stuff about inbound marketing, about how your business will attracting qualified leads right and left without ever having to make a cold call or send an email blast to a purchased list. And …
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How to Handle a Social Media PR Disaster
Social media is truly a two-edged sword: When used properly, it can yield massive dividends in terms of increasing customer loyalty and engagement, but one slight misstep can catapult your business into a whirlwind of controversy. We have all heard the horror stories of social media firestorms that came about as a result of a careless tweet (think …
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How to Evaluate a Digital Marketing Agency
If you’re looking to hire a digital marketing agency to manage the various advertising and promotional initiatives of your business, it is absolutely critical that you do your homework before making any final decisions. Developing a solid set of criteria by which to evaluate a digital marketing agency will be the key to determining whether or not t…
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7 Tips to Establish Yourself as a Thought Leader on LinkedIn
Taking part in a LinkedIn Group is a great way to tune in on what people in your industry are talking about – and also a great way to establish yourself as a thought leader and market your business. But in order to do that, you’ve got to interact. How? Here are seven tips for using LinkedIn Groups effectively.
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Why Google+ is Important and How to Use It Effectively
Once Google entered into the social networking space by unveiling Google Plus (a.k.a. Google+) in June of 2011, it changed the landscape of search forever, although few of us recognized it at the time. This foray into the social arena afforded Google an entirely new level of insight into the search habits of its users, and personalized search resul…
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