The 2060 Digital Blog

In recent years, inbound marketing has emerged as one of the most powerful and effective forms of marketing for businesses in the digital age. There is no doubt that utilizing inbound marketing practices can produce superior results versus traditional outbound methods such as buying email lists or purchasing ads. Inbound marketing emphasizes creati…

The social media landscape is constantly changing. You hear about one network and develop a page for your business, when another one comes along and you start to get overwhelmed. Are you supposed to join every network that pops up? How on earth can you maintain a healthy level of engagement across so many networks? Is keeping up with social media g…

Many businesses have experienced phenomenal growth by utilizing inbound marketing strategies and techniques. And though there’s been a lot of buzz extolling the benefits of inbound marketing, it’s important for you as a business owner to determine whether or not inbound marketing will actually be a good fit for the specific goals and objectives of …

Great job for getting your business on Facebook! You now have access to an exponential amount of potential customers. But when it comes to Facebook, just having access isn’t enough. You’ve got to target and connect with your audience, captivate and motivate them. Not sure where to start? Don’t fret. The good news is that step one (creating a page) …

If you’re starting up an inbound marketing strategy, you may be wondering what to expect – especially right out of the gate. You’ve probably heard all the good stuff about inbound marketing, about how your business will attracting qualified leads right and left without ever having to make a cold call or send an email blast to a purchased list. And …

Social media is truly a two-edged sword: When used properly, it can yield massive dividends in terms of increasing customer loyalty and engagement, but one slight misstep can catapult your business into a whirlwind of controversy. We have all heard the horror stories of social media firestorms that came about as a result of a careless tweet (think …

If you’re looking to hire a digital marketing agency to manage the various advertising and promotional initiatives of your business, it is absolutely critical that you do your homework before making any final decisions. Developing a solid set of criteria by which to evaluate a digital marketing agency will be the key to determining whether or not t…

Taking part in a LinkedIn Group is a great way to tune in on what people in your industry are talking about – and also a great way to establish yourself as a thought leader and market your business. But in order to do that, you’ve got to interact. How? Here are seven tips for using LinkedIn Groups effectively.

Once Google entered into the social networking space by unveiling Google Plus (a.k.a. Google+) in June of 2011, it changed the landscape of search forever, although few of us recognized it at the time. This foray into the social arena afforded Google an entirely new level of insight into the search habits of its users, and personalized search resul…

If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…

So, you may have heard about this: Recently, Facebook issued the following statement to its ad partners: “We expect organic distribution of an individual’s page posts to gradually decline over time as we continually work to make sure that people have a meaningful experience on the site.” They also told marketers that they should consider paid dist…

Not only do you want the best for your business, but you also naturally believe that your business is the best at what it does. The trick is to get other people to see that, too. So how do you do it? The key lies in improving brand awareness and increasing credibility. But this is not an easy task – there might be thousands of other businesses offe…