The 2060 Digital Blog

It may sound drastic, but your search engine optimization (SEO) strategy can make or break your website. A good, well-thought out and properly implemented SEO strategy can turn your website into an alluring authority in its niche, it can boost traffic and it can also increase your ranking in search engine results. On the other hand, if you fall in…

The auto industry is synonymous with loyalty. But as the automobile business landscape becomes even more competitive, savvy dealers are doing all they can to foster long-term relationships with customers through social media. Used in conjunction with email campaigns and a strong web presence, auto dealers who use social media can boost sales not on…

Small and large businesses alike use Facebook as the link between their company and their customer. But many recent changes to Facebook have left some businesses wondering if they’re really reaching any customers at all – Facebook has drastically altered its algorithm to reduce the amount of posts people see from the company pages they like.

Here at 2060 Digital we consult with lots of Cincinnati restaurants

So you’ve got an email database. Are you doing anything with it? If you’re just sending out the occasional blast with sales and coupons, you’re only reaching the sales-ready people – which statistics say is about 25 percent of your list. What do you do with the other 75 percent? What do they want from you? Just a little nurturing.

Over the last few years, both small businesses and large companies have recognized social media as a major opportunity to expand their consumer base and improve their brand profile. With the assistance of social media marketers, some of these businesses have successfully connected with their audiences in lasting ways – but others are only scratchin…

Social media is one of the most powerful and effective tools to build a solid brand for your business. And almost all businesses, regardless of their scope, readership or niche, have at least a fan page on the main social media networks, such as Facebook, Twitter, Google+ and LinkedIn. But let’s be honest – some are significantly carrying more soci…

It’s no secret that inbound marketing is one of the best digital marketing practices employed by B2B (business-to-business) companies. But does inbound marketing only work for B2B companies? What about B2C (business-to-consumer) companies that want to stand out of the crowd and get an edge in their niches? Even if B2B companies operate differently …

Ever since Pinterest launched in 2010, it’s received worldwide attention and praise for being one of the most innovative and unique platforms to emerge in social media. What many people don’t realize is that Pinterest is not just a popular outpost for enthusiastic DIY-ers, style mavens and aspiring chefs; it’s also a great tool to use for conductin…

Here at 2060 Digital, we’re dedicated to bringing you helpful information about social media and inbound marketing best practices so you can stay informed and make the most of your digital marketing efforts. And since we know your time is valuable, we’re offering up some of our most popular posts for you to peruse instead of wading through the many…

More and more businesses are realizing the importance of incorporating social media into their daily marketing activities. Although Facebook and Twitter have become regular fixtures in the average company’s social media strategy, not as many businesses have recognized the potential of Instagram as a platform for increasing brand awareness and foste…

Management guru Peter Drucker once famously stated that “You cannot manage what you cannot measure.” Nowhere is this more true than in the realm of inbound marketing. Without some type of software to help you quantify and analyze the effects of your inbound marketing efforts, you’re essentially flying blind, and will undercut your own success due t…