Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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The 3 Emails Your Leads are Waiting to Receive from You

So you’ve got an email database. Are you doing anything with it? If you’re just sending out the occasional blast with sales and coupons, you’re only reaching the sales-ready people – which statistics say is about 25 percent of your list. What do you do with the other 75 percent? What do they want from you? Just a little nurturing.
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5 Must-Haves in Any Social Media Management Package

Over the last few years, both small businesses and large companies have recognized social media as a major opportunity to expand their consumer base and improve their brand profile. With the assistance of social media marketers, some of these businesses have successfully connected with their audiences in lasting ways – but others are only scratchin…
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How to Wield Social Media to Build Your Brand Empire

Social media is one of the most powerful and effective tools to build a solid brand for your business. And almost all businesses, regardless of their scope, readership or niche, have at least a fan page on the main social media networks, such as Facebook, Twitter, Google+ and LinkedIn. But let’s be honest – some are significantly carrying more soci…
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Does Inbound Marketing Only Work for B2B Companies?

It’s no secret that inbound marketing is one of the best digital marketing practices employed by B2B (business-to-business) companies. But does inbound marketing only work for B2B companies? What about B2C (business-to-consumer) companies that want to stand out of the crowd and get an edge in their niches? Even if B2B companies operate differently …
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How to Use Pinterest for Market Research and Trend Forecasting

Ever since Pinterest launched in 2010, it’s received worldwide attention and praise for being one of the most innovative and unique platforms to emerge in social media. What many people don’t realize is that Pinterest is not just a popular outpost for enthusiastic DIY-ers, style mavens and aspiring chefs; it’s also a great tool to use for conductin…
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Don't Miss These Popular Social Media and Inbound Marketing Blog Posts

Here at 2060 Digital, we’re dedicated to bringing you helpful information about social media and inbound marketing best practices so you can stay informed and make the most of your digital marketing efforts. And since we know your time is valuable, we’re offering up some of our most popular posts for you to peruse instead of wading through the many…
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5 Steps to a Successful Social Strategy for Instagram

More and more businesses are realizing the importance of incorporating social media into their daily marketing activities. Although Facebook and Twitter have become regular fixtures in the average company’s social media strategy, not as many businesses have recognized the potential of Instagram as a platform for increasing brand awareness and foste…
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Is HubSpot Worth It? What Analytics Say About Your Inbound Marketing Strategy

Management guru Peter Drucker once famously stated that “You cannot manage what you cannot measure.” Nowhere is this more true than in the realm of inbound marketing. Without some type of software to help you quantify and analyze the effects of your inbound marketing efforts, you’re essentially flying blind, and will undercut your own success due t…
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How to Manage Your Business’ Social Conversation

No one doubts the viability of social media as a way to engage your customers and further solidify the presence of your brand online. Unfortunately, many business owners feel overwhelmed managing their social media accounts on top of all the other responsibilities they have on a daily basis. Automated social posting tools begin to sound more and mo…
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What is Inbound Marketing?

The emergence of inbound marketing has been one of the most significant changes to take place in the world of business in recent memory. From 2006 until the present day, inbound marketing has taken center stage as the preferred way to do business online, not only because of its unquestionable superiority over traditional marketing methods, but also…
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Social Media Management: Are You Getting What You Paid For?

In today’s Web-dependent world, the public perception of your company is largely shaped by your social media presence.
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Read This Now! Increasing Conversion with Effective Calls-to-Action

As you develop an inbound marketing strategy, one of the first things to think about are your website’s calls-to-action. The call-to-action (CTA) can make or break your conversion rates. No matter how interesting and well-written a landing page happens to be, if you don’t do a good job of persuading potential prospects to get to it through a CTA, y…