Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Is Social Media Important to SEO?

Social networks such as Facebook, Twitter, LinkedIn, Pinterest and many others allow businesses to engage with current and potential customers, sharing their values, products and services through posts, updates and pins. Aside from direct engagement, brands can also get a boost from social media in their SEO – whenever a client conducts an online …
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How to Validate and Verify Your Email Database

Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients.
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What is Search Engine Marketing?

The business landscape in the 21st century is characterized by more elusive and well connected consumers who are in constant search for value adding products. With the growth in internet connectivity, consumers have turned to the online platform to look for ideas and products before making their buying decisions. Search engines play a central role…
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Check Out Our Top 10 Social Media Blog Posts

We’ve been in the social media management game for a while now, and we’ve learned some key things along the way. Though it can be overwhelming, businesses with social media pages have a great asset at their fingertips, but not when the pages aren’t being used to their fullest potential. So take a look at our Top 10 social media blog posts we’ve pub…
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Ideas for Promoting Your Business Blog

Businesses that blog regularly are already taking the right steps to marketing themselves successfully online. Blogging is a great way to position yourself as a thought leader in your industry, to keep your website content fresh and attractive to search engines and to engage and delight your site visitors, hopefully prompting them to convert to lea…
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How to Organize a Tweetup

In this age of virtual communication, it’s easy to think that good old-fashioned face-to-face communication is dead. But for a business invested in building relationships with consumers, sometimes virtual communication just isn’t enough to generate brand loyalty and develop brand ambassadors. But communicating through social media to set up some fa…
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When Should You Pay for Social Media?

The perception that promoting and advertising your content doesn’t cost anything holds some truth – starting a Twitter or Facebook account is free, and you can post content to your pages without paying. But in reality, advertising on social media was never free.
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The 7 Homepage Essentials

When a company sets up shop online, the attention that they give to their homepage will often make or break the success of their virtual enterprise. Not only does your homepage set the tone for your entire website, but more often than not it receives the majority of your incoming traffic. All of us have experienced the frustration of visiting a com…
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How to Advertise Your Small Business on CNN.com

Most small businesses are well aware that in order to survive and thrive in today’s ultra-competitive market, a certain amount of their budget must be dedicated to advertising online. The ideal scenario would be for a business to advertise on some of the top online media outlets so their message can be seen by millions of eyeballs every single day.…
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How Important Is a Mobile Site?

In January of 2014, a very significant milestone was reached when mobile devices accounted for more than half of all Internet usage in the United States – the first time in history that has ever happened. If current trends are any indication, the number of mobile-ready websites will only continue to increase as more and more people access the Inter…
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3 Non-Negotiables for Digital Advertising Success

The advent of the digital age has inadvertently produced some collateral damage in the form of traditional businesses being left behind where marketing and promotional practices are concerned. If you’re looking for ways to give your business more exposure, there are certain digital marketing assets you simply cannot afford to ignore. If you plan t…
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What is Retargeting and Can it Work for You?

One of the digital marketing world’s favorite buzzwords right now is “retargeting.” Maybe you’ve smiled and nodded through conversations about this advertising method without really knowing exactly how retargeting works or what retargeting can do for you. Let’s fix that.
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