The 2060 Digital Blog

A strong email marketing campaign can be one of the most powerful and cost-effective tools in your marketing arsenal. The primary advantage of email marketing is that you are sending your message to people who have opted-in to receive your content, which means that you already have an audience that is willing to consider what you have to offer. Alt…

Consumers are increasingly using their mobile devices to search for products and services while on-the-go, and businesses that have not yet established a mobile-friendly site are more than likely missing out on significant opportunities to make sales. Mobile sites are inherently different from sites that are developed for desktop computers. A succe…

In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as “like-gating”, where users are required to “Like” a page before they can enter a contest or have access to content, rewards or apps. As of November 5th, like-gating will no long…

One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there; a comprehens…

There are many ways to boost the amount of traffic to your website. Take search engine optimization (SEO) for example, one of the most effective tactics to increase traffic to your site. Unfortunately, effective SEO can take a considerable amount of time and dedication. While we recommend building up SEO efforts to practically everyone, it can also…

Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are superficially similar because they use the same channels to reach out to the targeted audience. The real differences between them however lie in their marketin…

Online marketing has become very dynamic in recent years, with marketing tactics focusing more and more on targeted audiences. This increase in targeting opportunities has given small businesses a platform to compete with large companies when previously they couldn’t even dream of sitting at the same marketing table with them. But when a business d…

Email marketing has grown tremendously over the years to become one of the top online marketing tools for small businesses. The relationship it creates with existing and potential clients makes it an excellent solution for driving sales. But with email marketing’s great power comes great responsibility. In a study conducted by ExactTarget, 77.7 pe…

Retargeting is one of the most effective marketing tactics that focuses advertising efforts and expenditure on traffic that is already familiar with your products and services – traffic that has previously demonstrated interest in your products. It’s cookie-based and uses JavaScript code to follow your target audience anonymously all over the web, …

Social networks such as Facebook, Twitter, LinkedIn, Pinterest and many others allow businesses to engage with current and potential customers, sharing their values, products and services through posts, updates and pins. Aside from direct engagement, brands can also get a boost from social media in their SEO – whenever a client conducts an online …

Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients.

The business landscape in the 21st century is characterized by more elusive and well connected consumers who are in constant search for value adding products. With the growth in internet connectivity, consumers have turned to the online platform to look for ideas and products before making their buying decisions. Search engines play a central role…