The 2060 Digital Blog

There are many ways to boost the amount of traffic to your website. Take search engine optimization (SEO) for example, one of the most effective tactics to increase traffic to your site. Unfortunately, effective SEO can take a considerable amount of time and dedication. While we recommend building up SEO efforts to practically everyone, it can also…

Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are superficially similar because they use the same channels to reach out to the targeted audience. The real differences between them however lie in their marketin…

Online marketing has become very dynamic in recent years, with marketing tactics focusing more and more on targeted audiences. This increase in targeting opportunities has given small businesses a platform to compete with large companies when previously they couldn’t even dream of sitting at the same marketing table with them. But when a business d…

Email marketing has grown tremendously over the years to become one of the top online marketing tools for small businesses. The relationship it creates with existing and potential clients makes it an excellent solution for driving sales. But with email marketing’s great power comes great responsibility. In a study conducted by ExactTarget, 77.7 pe…

Retargeting is one of the most effective marketing tactics that focuses advertising efforts and expenditure on traffic that is already familiar with your products and services – traffic that has previously demonstrated interest in your products. It’s cookie-based and uses JavaScript code to follow your target audience anonymously all over the web, …

Social networks such as Facebook, Twitter, LinkedIn, Pinterest and many others allow businesses to engage with current and potential customers, sharing their values, products and services through posts, updates and pins. Aside from direct engagement, brands can also get a boost from social media in their SEO – whenever a client conducts an online …

Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients.

The business landscape in the 21st century is characterized by more elusive and well connected consumers who are in constant search for value adding products. With the growth in internet connectivity, consumers have turned to the online platform to look for ideas and products before making their buying decisions. Search engines play a central role…

We’ve been in the social media management game for a while now, and we’ve learned some key things along the way. Though it can be overwhelming, businesses with social media pages have a great asset at their fingertips, but not when the pages aren’t being used to their fullest potential. So take a look at our Top 10 social media blog posts we’ve pub…

Businesses that blog regularly are already taking the right steps to marketing themselves successfully online. Blogging is a great way to position yourself as a thought leader in your industry, to keep your website content fresh and attractive to search engines and to engage and delight your site visitors, hopefully prompting them to convert to lea…

In this age of virtual communication, it’s easy to think that good old-fashioned face-to-face communication is dead. But for a business invested in building relationships with consumers, sometimes virtual communication just isn’t enough to generate brand loyalty and develop brand ambassadors. But communicating through social media to set up some fa…

The perception that promoting and advertising your content doesn’t cost anything holds some truth – starting a Twitter or Facebook account is free, and you can post content to your pages without paying. But in reality, advertising on social media was never free.