Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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SEO vs. PPC – What’s the Difference?

Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search engine visitors at the momen…
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Live streaming and You – Harness the Power of This Popular Video Content

Live-streaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, a…
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How to Capitalize on Twitter’s New Conversational Ads

On January 5th, Twitter announced the release of Conversational Ads, a new advertising format that enables users to engage with and then spread the campaign messages of their favorite brands. These interactive ad units are similar to Twitter’s polling feature in that they allow users to weigh in on topics that interest them, but Conversational Ads …
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Content Audit: What You Should Remove from Your Site Right Now

Performing a content audit on your website can be a painstaking process, but it’s one of the most critical elements of maintaining a strong online presence. Effective content will bring visitors to your site, keep them there, and help them convert. Ineffective content does the opposite – fewer people will come to your site, those that do will leave…
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Starting from Scratch? Build Your Business with These Online Foundations

If you’re new to the world of digital marketing, it can definitely feel overwhelming, especially when you begin to hear about all of the things you need to do in order to get your enterprise at the top of the digital marketplace. While there’s an endless stream of ideas regarding how to enhance your online presence, there’s a big difference between…
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The Worst Things You Can Do to Your Email Database

There are dozens of factors that go into a successful email marketing campaign, and while it’s always good to be well-versed in effective email marketing activities, you should also be aware of what not to do. Below are some of the worst things you can do to your email database; ignore these campaign killers at your own peril.
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Planning An Event? Make Sure It’s Facebook-Official

For many brands, Facebook has become an essential staple of their marketing efforts. More than 50 million businesses now use Facebook Pages to share information about their company, and the number of small and medium-sized businesses using the platform has more than tripled over the past three years. While Facebook experienced an admittedly rocky …
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Getting Serious About Your Business’s Online Presence in 2016? Here’s Where to Start

As the New Year kicks into full gear, it is more important than ever to increase the visibility of your business online. The digital marketing arena is becoming an increasingly crowded space, and without taking the necessary steps to boost your online presence, your business can easily get lost in the shuffle. Below are some simple tips that you ca…
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Instagram for Businesses – Hacks to Get More Followers

With more than 400 million monthly active users and an average of 80 million photos being posted every day, Instagram is a force in the social media world that would be unwise to ignore. Although the potential reach of this unique social platform is absolutely massive, many businesses struggle with establishing their presence on Instagram, especial…
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How to Make Your Emails Mobile-Friendly

According to email campaign software firm Litmus, mobile email access has increased by over 500% in only a four-year span (since 2010), and more than 50% of all email is now opened and viewed on some type of mobile device. The implications of these staggering data points are clear–the email marketing you’re doing need to be mobile-friendly. So how …
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Rethink Your Call-to-Action and Revolutionize Your Digital Display Ads

When it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying customers. If your landing pages are only …
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5 Powerful Video Content Ideas That Won’t Break the Bank

Video is one of the most popular and effective forms of media in existence, and an indispensable element of a content marketing strategy. With colossal sites such as YouTube and Facebook receiving billions of video views per day, it’s easy to see how adding video to your content marketing can drive engagement and open up new opportunities to reach …