Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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Twitter Reorders Timelines, How Should You Reorder Your Strategy?
There’s been quite a bit of chatter lately regarding the changes that Twitter has been making in order to attract new users. The social media service recently announced an algorithm change that’s intended to “optimize” the way users view content by reordering their timelines based on relevance or popularity, instead of just presenting tweets in chr…
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Can’t Give Away $1,000s in Prizes for Online Contests? Get Entries Anyway
Contests are an excellent way for you to get people to interact with your brand, and with the advent of social media, contests have taken on a new life as one of the most versatile tools in an online marketer’s arsenal. While it’d be nice to put on a contest with a five-figure prize budget, it may not be possible if you’re working with relatively l…
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When Should You Redesign Your Website? Here’s How to Know
In the fast-paced world of online marketing, rapid change is a part of the game, and many times the tools and techniques that worked well in the past can become a liability before you know it. This holds especially true where your website is concerned; with web development technology evolving at blistering speeds, the need to stay on top of the fin…
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What Facebook’s Preferred Audience Tool Means for Your Business
Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract th…
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Logging On: How to Begin Marketing on Social Media in 3 Steps
Social media marketing is one of the best ways to easily capitalize on your marketing budget. From reaching a wide audience to becoming a trusted brand, social media is immensely lucrative with the right strategy. Read time: 3 minutes, 20 seconds
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SEO vs. PPC – What’s the Difference?
Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search engine visitors at the momen…
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Live streaming and You – Harness the Power of This Popular Video Content
Live-streaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, a…
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How to Capitalize on Twitter’s New Conversational Ads
On January 5th, Twitter announced the release of Conversational Ads, a new advertising format that enables users to engage with and then spread the campaign messages of their favorite brands. These interactive ad units are similar to Twitter’s polling feature in that they allow users to weigh in on topics that interest them, but Conversational Ads …
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Content Audit: What You Should Remove from Your Site Right Now
Performing a content audit on your website can be a painstaking process, but it’s one of the most critical elements of maintaining a strong online presence. Effective content will bring visitors to your site, keep them there, and help them convert. Ineffective content does the opposite – fewer people will come to your site, those that do will leave…
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Starting from Scratch? Build Your Business with These Online Foundations
If you’re new to the world of digital marketing, it can definitely feel overwhelming, especially when you begin to hear about all of the things you need to do in order to get your enterprise at the top of the digital marketplace. While there’s an endless stream of ideas regarding how to enhance your online presence, there’s a big difference between…
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The Worst Things You Can Do to Your Email Database
There are dozens of factors that go into a successful email marketing campaign, and while it’s always good to be well-versed in effective email marketing activities, you should also be aware of what not to do. Below are some of the worst things you can do to your email database; ignore these campaign killers at your own peril.
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Planning An Event? Make Sure It’s Facebook-Official
For many brands, Facebook has become an essential staple of their marketing efforts. More than 50 million businesses now use Facebook Pages to share information about their company, and the number of small and medium-sized businesses using the platform has more than tripled over the past three years.
While Facebook experienced an admittedly rocky …
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