Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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6 Must-Ask Questions for Your Digital Agency

Working with a digital marketing agency is a great way to eliminate many of the headaches that come along with advertising your business, and it can shorten the time that it takes to accomplish your marketing goals. If you’ve been thinking about partnering with a digital agency like 2060 Digital, below are six key questions you need to ask.
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Campaign Security: Are Your Marketing Dollars Protected?

Digital marketing is a multi-billion dollar industry, and with that much money floating around, it’s inevitable that some level of fraud will occur. This is one of the unfortunate realities that digital marketers and advertisers have to deal with, and without having any measures in place to counteract the effects of fraud, your marketing dollars ar…
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10 Ways to Generate Social Media Buzz Around Your Events

Does your business have an upcoming event? Your social media accounts play a hugely important role, attracting the interest of would-be attendees and highlighting the reasons why your event is a can’t-miss affair. If you’re in planning mode right now, keep the following 10 tips in mind to help you generate maximum social media buzz around your next…
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Behind the Screen with Digital Project Manager Brandon Trame

When it comes to search engine marketing (SEM), the path to success can seem confusing and time-consuming. Thankfully, 2060 Digital has Brandon Trame, a Digital Project Manager working out of our Cincinnati office who not only helps clients with website builds and SEO campaigns, but also has Google paid search experience straight from the source. R…
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How Important is the Reporting from Your Digital Agency?

Just how important is the reporting from your digital agency? This is a question worth examining, because in many respects, your ability to make informed business decisions will only be as good as your data. Whether your goal is to increase sales, generate more leads, or promote greater brand awareness, the reports you receive from your digital age…
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How to Use Facebook Live on Your Business Page

Facebook Live: Brands far and wide have been utilizing this powerful live-streaming tool to connect with their audiences in a very personal way, and needless to say, it’s working. Through Facebook Live, businesses now have an unprecedented opportunity to engage with their fans and followers in a manner that breaks down traditional marketing barrier…
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Situations That Could Have Been Avoided with Reputation Management

Earning and maintaining a favorable online reputation is hard work, and without the help of a reputation management agency, it’s relatively easy for a brand to go from hero to zero in very little time. For instance, check out these sobering situations that could have been avoided with quality reputation management.
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2060 Digital Earns Distinction of Premier Google Partner

In June of 2016, 2060 Digital became qualified as a Premier Google Partner, earning the Premier status after qualifying as a Google Partner in February.
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What the Recent Facebook Changes Mean for Your Business

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritiz…
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Your Guide for Marketing to Millennials

Millennials – the largest generation by population, and the generation with the shortest attention span. Successfully marketing to Millennials takes not only an ever-changing strategy that constantly evolves with the their fleeting passions, but also speaks their language, captures their attention, and fuels their interests. The simple truth: Trad…
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How to Tap Into the Power of Employee Advocacy on Social Media

Social media is an integral marketing and growth tool when it has a supportive team behind it. Employee influence can have a positive impact on a company’s marketing efforts – that’s why we encourage employees to take an active role on social media and to be social media advocates for their company.
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Behind the Screen with Digital Market Director Catie Holoubek

The 2060 Digital Chicago team is led by Catie Holoubek, who draws on her experience in both the push and pull mediums of marketing to bring clients the kind of digital advertising strategies that get them real ROI. Catie shares the career journey she took to get to 2060, some inspiring client success stories, and more!
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