The 2060 Digital Blog

It’s a common question we hear – how can I use social media for recruitment? Social media can provide unique opportunities to get in front of job-hunters in ways that traditional advertising just isn’t capable of. Here are a few of the tactics that we’ve used to help clients find their ideal candidates on social media.

Haily Nguyen, a Digital Strategist on our Washington, D.C. team, not only strategizes winning campaigns for clients, but she’s also a master-interpreter of the sometimes confusing and often incredibly granular results. Find out why she takes this role so seriously, as well as what she thinks 2060’s biggest differentiator is and more – read on!

Even with the average smartphone user checking their phone 46 times per day, just buying mobile ad placements does not guarantee success. Banner blindness is a very real issue, especially with traditional ad formats (e.g., 320 x 50 banner, etc.). Fortunately, expandable mobile ads are capturing users’ attention. Read on to find out what this innova…

Working with a digital marketing agency is a great way to eliminate many of the headaches that come along with advertising your business, and it can shorten the time that it takes to accomplish your marketing goals. If you’ve been thinking about partnering with a digital agency like 2060 Digital, below are six key questions you need to ask.

Digital marketing is a multi-billion dollar industry, and with that much money floating around, it’s inevitable that some level of fraud will occur. This is one of the unfortunate realities that digital marketers and advertisers have to deal with, and without having any measures in place to counteract the effects of fraud, your marketing dollars ar…

Does your business have an upcoming event? Your social media accounts play a hugely important role, attracting the interest of would-be attendees and highlighting the reasons why your event is a can’t-miss affair. If you’re in planning mode right now, keep the following 10 tips in mind to help you generate maximum social media buzz around your next…

When it comes to search engine marketing (SEM), the path to success can seem confusing and time-consuming. Thankfully, 2060 Digital has Brandon Trame, a Digital Project Manager working out of our Cincinnati office who not only helps clients with website builds and SEO campaigns, but also has Google paid search experience straight from the source. R…

Just how important is the reporting from your digital agency? This is a question worth examining, because in many respects, your ability to make informed business decisions will only be as good as your data. Whether your goal is to increase sales, generate more leads, or promote greater brand awareness, the reports you receive from your digital age…

Facebook Live: Brands far and wide have been utilizing this powerful live-streaming tool to connect with their audiences in a very personal way, and needless to say, it’s working. Through Facebook Live, businesses now have an unprecedented opportunity to engage with their fans and followers in a manner that breaks down traditional marketing barrier…

Earning and maintaining a favorable online reputation is hard work, and without the help of a reputation management agency, it’s relatively easy for a brand to go from hero to zero in very little time. For instance, check out these sobering situations that could have been avoided with quality reputation management.

In June of 2016, 2060 Digital became qualified as a Premier Google Partner, earning the Premier status after qualifying as a Google Partner in February.

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritiz…