The 2060 Digital Blog

Marketing a business online is hard work. It requires careful planning as well as a highly integrated approach in order to cover all of your bases and produce effective results. With so many areas of focus – content marketing, search engine optimization, PPC, display advertising, blogging, social media, etc. – it’s a given that you’ll be wearing ma…

At this point, it’s probably safe to assume your business has a Facebook page (if not, give us a call). Now you’re tossing around the idea of advertising. Should I advertise on Facebook? Is it worth the money? There are so many different types of Facebook ads, how do I even get started?

Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, locati…

Our social media team is one of the best around – and Lead Strategist Lindsay Meibers is just one of the reasons why. She shares what happens when a client starts working with us as well as what makes social media management with 2060 Digital a true game-changer for our clients.

If you’re currently using YouTube but experiencing somewhat lackluster results, be sure not to miss the following crucial steps when posting on YouTube, to get the most out of every video you publish.

How much do you know about native advertising? If you’ve been hearing about it, but aren’t sure what it is or how to use it in your marketing, read up here.

Have your display ads been producing lackluster results? Are you experiencing embarrassingly low conversion rates? If your current display advertising campaign leaves much to be desired, below are five common reasons why your conversions are suffering.

Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just empl…

Email marketing is nothing new, but that doesn’t mean it isn’t one of the best ways to reach customers. Point blank, it works. Maximize the potential of email marketing for your business with these six essential tips to running a successful, ROI-boosting email campaign.

Two billion – that’s the number of mobile Internet users worldwide; a number forecasted to grow by 2% each year through 2020 (according to a report released by the International Data Corporation). With staggering facts like these to consider, neglecting to make your website as mobile-friendly as possible is a huge tactical error. Below are three ke…

We’ve published a lot of blog posts over the years – this post makes 345, to be exact! Maybe we’ve got a lot to say, maybe we like to hear ourselves talk, but more than anything it’s because we want to give you the tools you need to make educated and informed decisions about your digital marketing.

Yesterday, YouTube made their True-View ad format – Bumper ads – available to all advertisers.