The 2060 Digital Blog

There’s no getting around it – in today’s digital marketplace, an outdated website hurts your business. It tells your potential customers that your business may not be credible, “with the times,” and financially stable. So, what’s your website saying? If you’re not quite sure if your website’s out-of-date, below are four signs it’s time has come.

One of the classic misconceptions in the digital marketing world is that SEO and PPC are rival tactics, but while there are die-hard adherents in both camps, you could actually consider SEO and PPC to be two sides of the same very essential coin. Both methods leverage the power of search engines to garner targeted traffic, and they can complement e…

Tracking conversions is a vitally important element of your digital marketing efforts. Not only does it give you a good indication of how effective your campaigns are, but it also provides you with plenty of clues as to what isn’t working. Conversion tracking also helps you narrow down your most valuable sources of traffic, which is a major key to …

The holiday season is fast approaching, which makes for a very crowded and highly competitive digital marketplace. With so many brands clamoring for attention during this busy season, what can you do to make your marketing message stand out? Here’s how to make your advertising creative cut through the holiday noise.

Sometimes, digital marketing can seem like a giant, ever-changing puzzle with so many moving parts that it makes your head swim. And it can be tough to get good answers to your questions as you discern the right strategy for your business.

If you’re serious about growing your business, it’s impossible to ignore the importance of mobile marketing. Now more than ever, consumers use mobile devices to help them research and purchase products and services. Marketers need to carefully refine their mobile strategy in order to meet the needs of today’s mobile-enabled consumer.

Marketing a business online is hard work. It requires careful planning as well as a highly integrated approach in order to cover all of your bases and produce effective results. With so many areas of focus – content marketing, search engine optimization, PPC, display advertising, blogging, social media, etc. – it’s a given that you’ll be wearing ma…

At this point, it’s probably safe to assume your business has a Facebook page (if not, give us a call). Now you’re tossing around the idea of advertising. Should I advertise on Facebook? Is it worth the money? There are so many different types of Facebook ads, how do I even get started?

Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, locati…

Our social media team is one of the best around – and Lead Strategist Lindsay Meibers is just one of the reasons why. She shares what happens when a client starts working with us as well as what makes social media management with 2060 Digital a true game-changer for our clients.

If you’re currently using YouTube but experiencing somewhat lackluster results, be sure not to miss the following crucial steps when posting on YouTube, to get the most out of every video you publish.

How much do you know about native advertising? If you’ve been hearing about it, but aren’t sure what it is or how to use it in your marketing, read up here.