Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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AI Search Makes Brand Building More Important Than Ever
AI search is changing how consumers find information, but it is not changing the importance of brand awareness. As search tools answer more questions directly, businesses that build familiarity before the moment of need may have the advantage.
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Short-form Video Belongs in Every Digital Strategy
Short form video isn’t just a trend anymore, it’s how modern audiences consume content. With attention spans shrinking, videos under 15 seconds are the sweet spot for capturing interest and driving action. Brands that master micro storytelling can spark emotional connections and stand out in crowded feeds.
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Local SEO is the Foundation of Home Services Success
When local market share is everything, data-driven SEO strategies are essential to long-term success.
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AI Is Shaping the Future of Digital Marketing
AI is no longer a future concept. It is already transforming digital marketing, and businesses that adapt early are gaining a competitive edge.
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A 5-Step Digital Strategy to Grow School Enrollment
Competition between educational institutions is increasing at every level. Schools must leverage targeted marketing strategies to attract new students and drive alumni support. This article explores the education seeker's customer journey while revealing tactics that schools of any size can use to drive community engagement and grow enrollment.
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The KPI’s That All Brands Should Monitor
Defining success is critical to building an effective marketing framework. This article explores several key performance indicators (KPIs) that brands can use to make smarter decisions regarding strategy, budgeting, and campaign optimizations.
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SearchGPT: The Next Evolution of Search?
While Google's search dominance remains strong, innovations like OpenAI’s SearchGPT could transform traditional keyword-based search engines. How can marketers prepare?
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Google Backtracks on Third-Party Cookie Removal
Digital marketers have been prepping for uncharted territory ever since Google announced its plan to end support for third-party cookie tracking in 2020. But as of this week, the winds have shifted yet again.
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How to Position Your Brand for the Trigger Moment
Being top-of-mind during a consumer’s “trigger moment” makes all the difference. Discover all the ways you can grow awareness, build brand equity, and stand out at this critical point in the customer journey.
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Understanding the Home Services Customer Journey
With an addressable market of more than $600 billion annually, the home services market offers ample opportunities for businesses to grow. This article focuses on key consumer data that marketers need to know.
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Understanding Your Industry’s Customer Journey is Critical to Marketing Success
Minimizing guesswork generates greater returns on your marketing investment. This article explores critical consumer insights that advertisers can leverage to optimize strategies for long-term, scalable growth.
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The History of PPC and Google Ads
PPC has become one of the most universally utilized digital marketing services, but it wasn’t always this popular. Read on to learn how PPC has become the digital juggernaut that it is today. Read time: 2 minutes, 40 seconds
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