Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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A 5-Step Digital Strategy to Grow School Enrollment
Competition between educational institutions is increasing at every level. Schools must leverage targeted marketing strategies to attract new students and drive alumni support. This article explores the education seeker's customer journey while revealing tactics that schools of any size can use to drive community engagement and grow enrollment.
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The KPI’s That All Brands Should Monitor
Defining success is critical to building an effective marketing framework. This article explores several key performance indicators (KPIs) that brands can use to make smarter decisions regarding strategy, budgeting, and campaign optimizations.
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SearchGPT: The Next Evolution of Search?
While Google's search dominance remains strong, innovations like OpenAI’s SearchGPT could transform traditional keyword-based search engines. How can marketers prepare?
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Google Backtracks on Third-Party Cookie Removal
Digital marketers have been prepping for uncharted territory ever since Google announced its plan to end support for third-party cookie tracking in 2020. But as of this week, the winds have shifted yet again.
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How to Position Your Brand for the Trigger Moment
Being top-of-mind during a consumer’s “trigger moment” makes all the difference. Discover all the ways you can grow awareness, build brand equity, and stand out at this critical point in the customer journey.
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Understanding the Home Services Customer Journey
With an addressable market of more than $600 billion annually, the home services market offers ample opportunities for businesses to grow. This article focuses on key consumer data that marketers need to know.
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Understanding Your Industry’s Customer Journey is Critical to Marketing Success
Minimizing guesswork generates greater returns on your marketing investment. This article explores critical consumer insights that advertisers can leverage to optimize strategies for long-term, scalable growth.
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The History of PPC and Google Ads
PPC has become one of the most universally utilized digital marketing services, but it wasn’t always this popular. Read on to learn how PPC has become the digital juggernaut that it is today. Read time: 2 minutes, 40 seconds
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Write What You’d Read: 5 Tips for Better Content
We get it, writing content month after month for the same business can start to feel more like routine work than creative expression. Instead of going through the motions of write-send-post-repeat, consider it an opportunity to improve your skills as a content creator. Here are five tips to keep in mind the next time you feel like the content you’r…
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Social Media Monthly
In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.
Read Time: 2 minutes, 20 seconds
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Social Media Monthly
This month in social media we cover the upcoming addition of analytics to Instagram and Facebook updates. Read on to learn more about what’s new in the world of social.
Read Time: 2 minutes, 20 seconds
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A Dive into Gen Z
The word “Millennial” has been a hot-button term for the past decade in advertising. Now that marketers have gathered a firm understanding of Millennials, our attention turns to the next generation: Gen Z.
Read time: 2 minutes, 40 seconds
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