Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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How to Position Your Brand for the Trigger Moment

Being top-of-mind during a consumer’s “trigger moment” makes all the difference. Discover all the ways you can grow awareness, build brand equity, and stand out at this critical point in the customer journey.
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Understanding the Home Services Customer Journey

With an addressable market of more than $600 billion annually, the home services market offers ample opportunities for businesses to grow. This article focuses on key consumer data that marketers need to know.
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Understanding Your Industry’s Customer Journey is Critical to Marketing Success

Minimizing guesswork generates greater returns on your marketing investment. This article explores critical consumer insights that advertisers can leverage to optimize strategies for long-term, scalable growth.
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The History of PPC and Google Ads

PPC has become one of the most universally utilized digital marketing services, but it wasn’t always this popular. Read on to learn how PPC has become the digital juggernaut that it is today. Read time: 2 minutes, 40 seconds
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Write What You’d Read: 5 Tips for Better Content

We get it, writing content month after month for the same business can start to feel more like routine work than creative expression. Instead of going through the motions of write-send-post-repeat, consider it an opportunity to improve your skills as a content creator. Here are five tips to keep in mind the next time you feel like the content you’r…
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Social Media Monthly

In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening. Read Time: 2 minutes, 20 seconds
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Social Media Monthly

This month in social media we cover the upcoming addition of analytics to Instagram and Facebook updates. Read on to learn more about what’s new in the world of social. Read Time: 2 minutes, 20 seconds
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A Dive into Gen Z

The word “Millennial” has been a hot-button term for the past decade in advertising. Now that marketers have gathered a firm understanding of Millennials, our attention turns to the next generation: Gen Z. Read time: 2 minutes, 40 seconds
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Influencer Marketing: The New Endorsement

One of the trendiest types of marketing in today’s social media frenzy is influencer marketing. Influencer marketing isn’t new, but its popularity has risen alongside the wave of social media. An influencer, by definition, is someone who affects or changes the way that other people behave. Read Time: 4 minutes, 45 seconds
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Behind the Screen with Digital Brand Strategist John Simpson

From streamlining current campaigns to creating innovative solutions for future clients, a great digital brand strategist is an amazing asset. Learn more what our brand strategists are creating from John Simpson. Read Time: 3 minutes
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What is Your Paid Advertising Strategy on Social Media? Ads Manager vs. Boosting.

Finding the perfect paid advertising strategy for social media is an art. Learn all about forming an effective social strategy from 2060 Digital’s Senior Digital Sales Strategist Jayna Wilcox. Read Time: 3 minutes, 40 seconds
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Social Media Monthly

This month in social media we cover the upcoming addition of analytics to Instagram and Facebook updates. Read on to learn more about what’s new in the world of social. Read Time: 2 minutes, 20 seconds
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