Local SEO is the Foundation of Home Services Success

Why It Matters: Nearly half of all Google searches have local intent. When homeowners look for a contractor with a “plumber/electrician/roofer/remodeler near me” query, are you showing up?

Higher Ranking = Business Growth

In a hypercompetitive local marketplace, the proverbial ‘pie’ is smaller. Local SEO helps you get a bigger piece. Investing in a data-driven SEO strategy should be a top priority for home services businesses. This post explores how to rank higher by using search algorithms to your advantage.

Remember This 📢 Feed the algorithm consistent and accurate data, then reap the rewards of higher visibility and increased sales.

Google Business Profile Optimization

Local businesses should think of their Google Business Profile as a digital storefront. After claiming and verifying a listing, add high-quality photos, ask customers for reviews (and respond when they do), and share updates regularly using the “post” function.

NAP (Name, Address, Phone Number) Consistency 🔎

Variations in a business’s address (road vs. rd.) across listing sites lower search ranking. Audit citations on sites like Yelp, Angi, and HomeAdvisor for consistency and build trust with algorithms.

Create Service and Location Pages with Geo-Targeted Keywords 📍

Hyperlocal web content reinforces relevance. Create dedicated pages for each service you offer and every location you serve. Each page on your site should include geo-targeted keywords that reflect how people search for services in specific areas. For example, “roof repair in Cincinnati” or “family dentist near St. Louis.”

Bonus Tip 🚨consider adding cost estimates throughout your site. A common search query is, “how much does it cost to get [insert service].”

Focus on Review Generation ⭐ ⭐ ⭐ ⭐ ⭐

Your best marketing asset is a satisfied customer. No project is complete until you’ve received a review on Google, Angi, etc. Make it easy for customers to share their thoughts with a follow-up text message or email after each job. Then, promote positive reviews on your website to build trust.

Partner with SEO Experts to Drive Measurable Results

An effective SEO strategy is dynamic, consistent, and adapts to evolving platform algorithms. 2060 Digital’s experts leverage real-time insights to optimize your digital presence and boost search ranking. When you’re ready to invest in strategies that deliver measurable business growth, contact us to get started.