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Ask A Strategist: Short Answers to Your Social Media Questions
What is a Hyperlocal Facebook Ad and How do You Use It?
What if we told you there was a way for your business to reach potential customers on Facebook, just by virtue of them being close by? Someone who’s in your target demographic isn’t always passing by your business, so why not reach them where they are, when they are? With Facebook’s new hyperlocal ads, you…
The Fate of Like-Gating on Facebook and What to Do Now
In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as “like-gating”, where users are required to “Like” a page before they can enter a contest or have access to content, rewards or apps. As of November 5th, like-gating…
Should Facebook Marketers Be Worried About Ello?
Are You Using These 3 Essential Facebook Tools?
Facebook has become more than just a social networking platform: it’s become a useful tool that the world’s largest brands and organizations use to market their products and services. Small and medium-sized enterprises use Facebook in order to increase their visibility and to improve their sales and conversion rates as well. But Facebook only works…
Use Facebook Ads to Give Your Engagement a Boost
Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will…
Your Blog + Facebook: Tips for Promoting Your Business Blog
It’s no secret that Facebook is one of the most powerful social media tools available for the inbound marketer. Many businesses have leveraged the influence and reach of Facebook to garner new leads, communicate directly with customers and reinforce the prominence of their brand. If you’re not using Facebook to promote your business blog, you…
Are You Measuring the Right Facebook Results?
Naturally, Facebook marketers want to seize every opportunity they can to increase conversion rates and turn leads into sales. But the nature of Facebook doesn’t lend itself to easily reporting on ROI. So what do you measure then? And how do you know if what you’re measuring is really the best way to tell how…
5 Ways To Get Your Content Seen On Facebook
Hopefully, you’re spending the time and effort to develop and publish interesting, engaging content on Facebook. That is, without a doubt, the most important part of social media marketing – quality content your fans will find valuable. But it’s important to understand that Facebook filters and ranks the content you share based on their News Feed…
How to Tell if Your Facebook Page Needs a Makeover
Not getting as many likes these days? Maybe you’ve never really had many. Maybe your Facebook page is just there…sitting…and waiting for someone to dust it off and show it some love. The opportunities to connect with potential target customers via Facebook are practically boundless, but if your page is unattractive and out-of-date, then you’re…