Facebook Canvas Ads – Cool Idea or Can They Actually Work for Your Brand?

Facebook has never been one to rest on its laurels when it comes to making mobile more engaging and effective, and for good reason–mobile ad spend was one of the main drivers behind the company’s $17.93 billion in revenue last year. The social network’s latest foray into the world of mobile innovation is an immersive…

What Facebook’s Preferred Audience Tool Means for Your Business

Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract the segments that are the most…

3 Cool Things Facebook Insights Can Tell You

Facebook Insights is an excellent tool to help you understand how people are interacting with your Page. Using Insights, you can view important metrics regarding the performance of your Page, discover which posts foster the most engagement (via likes, shares and comments) and learn more about the time frames in which audience participation is at…

Facebook Lead Generation Just Got Easier

Facebook has incredible advertising potential, but when it comes to actual lead generation, stellar results on the world’s largest social network haven’t traditionally been easy to come by. One of the main reasons is because of the extra steps involved in securing a lead: First, you have to grab and maintain the viewer’s attention, and…

How to Get the Most Bang for Your Facebook Video Buck

Video is of the most engaging advertising formats on the Web, and when paired with the exceptional targeting capabilities of Facebook Ads, it can produce powerful results for businesses looking to advertise their products and services on the world’s largest social network. Although many brands recognize the obvious potential of Facebook Video Ads, simply launching…

What in the World Are Facebook Beacons? (And 3 Reasons Why You Need One)

If you own or operate a brick-and-mortar business of any kind, a Facebook beacon might just be your new best friend. Yes…it sounds like something from Star Trek, but Facebook beacons are actually a very practical tool you can use to double down on your social media efforts with customers who physically visit your business.…

Is Facebook Video the New YouTube for Brands?

Over the past year, Facebook has taken some bold steps to fully integrate video as a means to make discovering and sharing videos much easier for users. The results are that the number of videos directly uploaded to Facebook has absolutely exploded over the past year, with well over 1 billion video views now taking…

What Can a Facebook Call-to-Action Button Do for Your Business?

Facebook is definitely the 800-pound gorilla in terms of social referral traffic, and all signs seem to suggest that it will continue dominating the online advertising landscape for the foreseeable future. According to a recent report issued by the social media management firm Shareaholic, nearly 25 percent of all referral traffic on the Web is…

What Do the New Facebook Changes Mean for Your Business?

Let’s begin a new year in social media marketing with these sage words: “The only thing that is constant is change.” And today, we’re talking about Facebook and its ever-evolving policies. Ever since its historic (and somewhat controversial) IPO in February of 2012, the world’s largest social network has experienced the natural growing pains that…