Your Business Has A Facebook Page, Now What?

Great job for getting your business on Facebook! You now have access to an exponential amount of potential customers. But when it comes to Facebook, just having access isn’t enough. You’ve got to target and connect with your audience, captivate and motivate them. Not sure where to start? Don’t fret. The good news is that…

6 Ways to Increase Your Facebook Reach Without Paying

So, you may have heard about this: Recently, Facebook issued the following statement to its ad partners: “We expect organic distribution of an individual’s page posts to gradually decline over time as we continually work to make sure that people have a meaningful experience on the site.” They also told marketers that they should consider…

Adapt Your Social Media Marketing Strategy for Facebook and Twitter

If you’re relatively new to social media marketing, then it’s possible that you’re treating your strategies for Facebook and Twitter in the same way. While there are definitely similarities between the two, it’s all too easy to create a “one size fits all” approach to your social media marketing strategy and unwittingly undermine the unique…

An Overview of Facebook’s New Contesting Rules

Facebook is full of surprises – known for changing policies and guidelines without much fanfare, the social media giant has just recently come out with updated contesting rules, and they could be game-changers for businesses using Facebook contesting as part of their social media strategy.

How to Apply Facebook’s New Algorithm to Your Social Media Strategy

Have you heard? Last month, Facebook changed the algorithm for populating news feeds. One of the primary goals at Facebook is to make sure that the most relevant stories to each individual user always shows up in his or her news feed at the appropriate time – ensuring that users are seeing only high quality…

How to Use Facebook’s New Page Insights

If you’ve gotten a prompt from Facebook about the new Page Insights, but aren’t sure what that means, then this post is for you. But first, some info if you aren’t even sure what Facebook Page Insights are: Facebook uses insights to track a Facebook page’s activity. You get tons of details about the online…

What Does Facebook’s Mobile Ad Growth Mean for Your Business?

Recently, we all found out that Facebook is making a killing with their mobile ads. Facebook drew 41 percent of their revenue during the second quarter of 2013 from mobile ads, which is up 14 percent from their 2012 second quarter revenue. Google, on the other hand, reported a revenue figure that was lower than…

Get to Know Facebook Contest Guidelines

A Facebook promotion, contest or giveaway can be a great component to the social media strategy for virtually any individual or business. Whether you’re looking to build your social media audience, promote a new product or service, or generate new interest in your brand, a Facebook contest will lead people to your page and increase…

How and Why to Promote Your Blog on Facebook and Twitter

One of the most important aspects of blogging is promotion. You’ll never be able to maximize the reach of your content unless you spread the word. As such, Facebook and Twitter are excellent channels for promoting blog content. A social media consultant can help you further understand how to maximize the expansive, global reach of…