The Importance of Online Video

by Nick Beltramo

Breaking: With shoppers seeking out more and more information on every purchase they make, it has never been more important to utilize efficient online video. Read more about how great video can increase brand awareness and overall sales.

Read Time: 2 minutes, 45 seconds

We live in a world where there are infinite options at our fingertips. In the age of the smartphone, where most consumers have a computer readily available in their pocket, consumers are researching every purchase. That research tends to lead people to video. Not all videos are created equal and creating the types of videos that your customers are looking for is immensely important. If your video is too long of a format or lacks strength of messaging, you can actually hurt your sales. Modern consumers are looking for smart insights into what sets a product apart in a medium that they feel comfortable utilizing. If you would like to learn more about general video marketing, read our blog here.

YouTube Insights

YouTube as a platform has become synonymous with online video, much as Google has become synonymous with online search. Understanding this digital giant is crucial, and having a basic understanding of the search mechanics that make YouTube function can greatly increase your native traffic.

Online shopping has taken over the retail space in the past 5 years, and that growth has been reflected in the YouTube analytics. Comparative and branded videos have seen unprecedented growth in watch time across all industries. In the past two years, watch time for shopping-related videos on YouTube has grown by more than 500%. Consumers are doing extensive research to find the right products to fit their needs, and YouTube has become a natural landing page for those researchers. Companies can easily capitalize on this growth by creating informative and creative online videos for their products.

How Consumers Interact With Media

The average shopper has evolved immensely in the past decade. If your company is still walking the line of expensive TV ads and wide-reaching print advertising, your advertising budget can get bloated without any semblance of trackable results. Over 90% of shoppers say that they have discovered new products and brands on YouTube. The best part about YouTube is that it is a giant collection platform, and it is immensely cheap. ViewThrough campaigns can be served on related content and be targeted to hit very specific demographics in targeted locations. Not only is digital video programmatic, but you only pay for ads watched to completion or for more than 30 seconds if they are longer, cutting out the fat in your budget.

Over 50% of consumers say that online video has helped them decide which specific brand or product to buy. That means that by competing in this low overhead category you can see phenomenal results on any budget. When marketing is done right, it doesn’t have to break the bank.

Online video is one of the most important ways that you can set your product or brand apart from the competition. When building a comprehensive digital strategy or just creating online video, it is important to know the ins and outs of the industry. 2060 Digital is proud to be a Google Premier Partner with over 90 Google certifications. Contact us today to see how 2060 Digital can take your marketing to the next level.

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