5 Powerful Video Content Ideas That Won’t Break the Bank

Video is one of the most popular and effective forms of media in existence, and an indispensable element of a content marketing strategy. With colossal sites such as YouTube and Facebook receiving billions of video views per day, it’s easy to see how adding video to your content marketing can drive engagement and open up new…

Holiday Marketing: Brands Who Are Doing It Right

The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday marketing…

The Best Ways to Use Testimonials and Other User-Generated Content on Your Website

User-generated content (UGC) is perhaps one of the biggest gifts given to the modern marketing world. When used properly, it can be a powerful tool to build credibility, broaden your online reach and increase brand awareness. It’s also a great way to leverage the experiences and responses of real-life fans and customers to create a…

How to Keep Content from Becoming a Chore

No serious digital marketer doubts the importance of generating fresh content on a regular basis, but this task is often easier said than done. After all, in the fast-paced digital environment, days can fly by like hours, deadlines can sneak up on you and the pressure to consistently create quality content can sometimes seem overwhelming.…

Seasons Greetings: How to Use Seasonal Content to Shake Things Up

Incorporating seasonal content into your marketing strategy is important for a number of reasons: For starters, it enables you to capture your audience’s attention using themes that are already prominent in their minds, plus it helps increase the perception that your company is on point and on-trend. But you do have to be mindful not to…

The 5 Best Ways to Promote Your Content

Content marketing encompasses a whole lot more than just publishing a blog post and waiting to see what happens. Developing and publishing your content is only the beginning. Many digital marketers abide by the mantra that you should spend more time promoting your content than you did creating it. So what are some of the…

Are Your Ads Showing?

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.

5 Tips for Successfully Cross-Promoting Your Social Media Profiles

If your business has multiple active social media platforms (and this should hopefully be the case), you may have given some thought as to how to create a more integrated social media marketing strategy. If you haven’t, then it’s high time you did. “Integrated” doesn’t mean posting the same thing at the same time on…

But Does It Work? How to Write a Case Study Your Leads Want to Read

According to marketing analytics firm BazaarVoice, more than 8 out of 10 people cite opinions, recommendations and case studies as being major factors that influence their buying decisions, whether the information comes from people they know or not. This means that your leads are more likely to make a purchase when you can provide them…