4 Ways to Repurpose Old Content
November 8, 2017 / Danielle Dean
Breaking: Savvy marketers are bringing new life to old content by utilizing a variety of repurposing techniques.
Read time: 2 minutes, 35 seconds
As the Internet gradually moves on from its early stages of development and into new and promising directions, plenty of things are bound to be left behind. While that is a net positive in many aspects, it also means that numerous high-quality content pieces from the past will inevitably be left to gather dust in some forgotten corner of the web.
However, truly evergreen content need not have to face such a destiny. After all, great content is great content, no matter when it was originally published. Fortunately, you can actually repurpose older content to make it relevant again and again by employing the following time-tested methods:
1. Syndicating the content
An absolute must for long-time content creators and newbies alike, syndication allows you to repost a certain piece across various channels, including reputable venues such as Medium and Business Insider. Granted, those places aren’t always easy to get into, but you can find many smaller sites that accept older posts and work your way up from there. Be sure you link back to your original article using a canonical tag, and watch as new readers and customers pour back into your website.
2. Converting text into videos, infographics or podcasts
While text used to dominate the Internet once upon a time, now it’s got plenty of competition from more visually-engaging material that’s a better fit for our current short attention span era. However, rather than simply abandoning your text-based posts, try converting them into videos, infographics or podcasts and then reposting them. You might be surprised to see just how many new people will be receptive to these kinds of posts, particularly from younger generations. If you’re not quite sure how to go about things, don’t hesitate to enlist the services of a tech-savvy person who can help you with the conversion process.
3. Creating an e-book
Grouping together a bunch of disparate articles into a cohesive unit that you can then self-publish online is a great solution if you’re looking to monetize some of your older content. Just be sure to offer a little something extra to those who purchase your e-book, be it in the form of extra content or discounts on your line of products and services. This will make them feel special and help incentivize sales considerably.
4. Making a countdown of your most popular posts
While not something that can be done every other week, special anniversary posts containing your most share-worthy pieces tend to be quite popular with dedicated readers, who will appreciate seeing what basically amounts to your very own “greatest hits” collection. Take a page from 2060 Digital, not long ago we offered our readers a round-up of their most shared posts, a veritable goldmine for anyone interested in mastering the intricacies of digital marketing, SEO and social media.
In conclusion, it’s important to note that content made a long time ago need not be confined to the dustbin of the Internet. By using the strategies mentioned above, you can make the most of the pieces you’ve already posted, therefore saving time and effort and leading to increased traffic and engagement down the line.