Posts by Rob Kramer

Maximum Impact: The Best Times and Days to Email Your Database

One of the most common questions we’re asked is “When’s the best time to send emails to my database?” And most times, the answer is not as straightforward as you’d like. Truth be told, there’s no “one size fits all” send time that guarantees a home run in terms of open rates or engagement. So…

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How Can You Use Social Media Hashtags to Grow Your Business?

Ah, the hashtag. That bastion of social media awesomeness. Some view it as a useful way to connect various themes and memes across social media sites, while others see it as somewhat of an annoyance. Either way it goes, hashtags–and the words that come behind them–aren’t going anywhere, and have actually proven to be quite…

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Myth Busting: Does Social Media Affect Sales?

Ever since social media exploded onto the scene a little more than a decade ago, marketers have busied themselves with figuring out how to turn it into a reliable source of sales and conversions. Opinions range from dismissive skepticism (e.g., “Social media is a waste of time.”) to outright fanaticism (e.g., “Social media is the…

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The Power of Combining Pre-Roll Video with TV Advertising

As digital marketing continues to evolve, there always seems to be a certain level of friction between relatively newer forms of advertising and traditional mainstays. For example, one of the debates that regularly makes its rounds among marketers is whether online pre-roll video advertising is better than regular TV advertising. As the line between digital…

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SEO and the Bottom Line: Why SEO is Essential for Business

If you’re tossing around the idea of boosting your search engine optimization (SEO) efforts, you may be wondering if it’s really worth it. Building SEO takes some time and effort you may not be able to give at the moment. Plus, you need results now. While there are methods you can use to immediately increase…

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