Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Google and Healthcare: How to Understand Patient Behavior and Opportunities

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy pat…
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How to Drive Sales in a Mobile-First World

The current age of smartphones and tablets and the Internet at our fingertips has changed the face of business as we know it. With consumers who are always on-the-go (and always keeping their smartphones within reach), it can be a challenge to remain competitive in a mobile-first world. So what are some things you can do to ensure your business doe…
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How to Know What Creative to Use for Retargeting

Retargeting, when done correctly, is one of the biggest game-changers in the world of display advertising. The lynchpin of a successful retargeting campaign is showing creative that resonates with your audience as they travel along each stage of the customer journey. Here’s how to know what creative to use for your next retargeting campaign.
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Don’t Miss These Must-Know LinkedIn Advertising Tips

One of the most effective tools your business can use to build credibility for your company, LinkedIn does so much more than help you find the perfect candidates for employment. The more than 460 million LinkedIn members worldwide give your business unparalleled professional reach, and LinkedIn’s precise targeting makes it even easier to focus on s…
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What’s the Difference between Branding Marketing and Conversion Marketing?

Do you know the difference between branding marketing and conversion marketing? If you don’t understand how these two techniques differ, you could waste a lot of time and money on marketing methods that might not get you the results you’re after.
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2060 Digital Recognized Nationally as a ‘Best Digital Agency’

CINCINNATI, OH (February 3, 2017) – – The Local Media Association (LMA) announced the recipients of their Digital Innovation Awards yesterday, with 2060 Digital taking second place as “Best Digital Agency.”
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Stay In the Know with The Social Feed Podcast

What if there were a place where you could discover what’s new in social media, helpful apps to make managing your business’s social media accounts easier, and professional insider insight? It’s your lucky day: The Social Feed podcast is put on by Missy Budensiek and our team in the Twin Cities, and it covers all these topics plus much more.
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How Can Facebook Live Work For Your Business?

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.
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CRO vs. CTR: Is Conversion Rate Optimization the New Click-Through Rate?

While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how do these…
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What Are Micro Moments and How Can You Use Them to Capture Consumers?

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing a friend or posting some photos on soci…
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5 Digital New Year’s Resolutions to Make 2017 Your Best Year Ever

The New Year is here, which means that it’s time to set new goals in order to take your business to the next level. If you’re not quite sure where to start, below are five digital marketing New Year’s resolutions that will position your business to experience its best year ever in 2017.
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It’s a New Year! What Are the Essential Digital Marketing Tools to Use in 2017?

The New Year has arrived, and more than likely you’re already thinking about how you can improve the various aspects of your business for 2017. Fortunately there’s no shortage of amazing digital marketing tools you can use to help you accomplish your goals – in fact, the sheer number of technology-based business aids that are available is absolutel…