Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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How to Handle a Social Media PR Disaster
Social media is truly a two-edged sword: When used properly, it can yield massive dividends in terms of increasing customer loyalty and engagement, but one slight misstep can catapult your business into a whirlwind of controversy. We have all heard the horror stories of social media firestorms that came about as a result of a careless tweet (think …
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How to Evaluate a Digital Marketing Agency
If you’re looking to hire a digital marketing agency to manage the various advertising and promotional initiatives of your business, it is absolutely critical that you do your homework before making any final decisions. Developing a solid set of criteria by which to evaluate a digital marketing agency will be the key to determining whether or not t…
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7 Tips to Establish Yourself as a Thought Leader on LinkedIn
Taking part in a LinkedIn Group is a great way to tune in on what people in your industry are talking about – and also a great way to establish yourself as a thought leader and market your business. But in order to do that, you’ve got to interact. How? Here are seven tips for using LinkedIn Groups effectively.
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Why Google+ is Important and How to Use It Effectively
Once Google entered into the social networking space by unveiling Google Plus (a.k.a. Google+) in June of 2011, it changed the landscape of search forever, although few of us recognized it at the time. This foray into the social arena afforded Google an entirely new level of insight into the search habits of its users, and personalized search resul…
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The Best Ideas for a Holiday Instagram Contest
If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…
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6 Ways to Increase Your Facebook Reach Without Paying
So, you may have heard about this:
Recently, Facebook issued the following statement to its ad partners: “We expect organic distribution of an individual’s page posts to gradually decline over time as we continually work to make sure that people have a meaningful experience on the site.” They also told marketers that they should consider paid dist…
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How To Start A Content Strategy For Your Business
Not only do you want the best for your business, but you also naturally believe that your business is the best at what it does. The trick is to get other people to see that, too. So how do you do it? The key lies in improving brand awareness and increasing credibility. But this is not an easy task – there might be thousands of other businesses offe…
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What is Lead Nurturing and How Do You Do It?
The art of converting a lead into a sale is one of the most valuable skills a business can acquire. While no one would disagree that revenue generation is the ultimate objective behind lead acquisition, the path to convert leads into sales is not always as straightforward as we would like it to be. Many businesses do a great job of generating leads…
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Holiday Spirit: Incorporate Charities Into Your Social Media Strategy
This holiday season, why not do a little good with your social media strategy while giving your pages a boost? In this digital age, it’s easier than ever for businesses and non-profits to incorporate social media into their fundraising and promotional campaign strategies. People love to give to worthy causes, and with the help of social media, busi…
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6 Ways to Increase Blog Readership and Subscribers
Running a business blog is a constant balancing act: Churning out new posts, responding to comments, tweaking your site’s design and a host of other details can easily occupy the majority of your time, leaving little room for you to focus on the all-important task of growing your blog readership. Cultivating a growing subscriber base is one of the …
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How to Incorporate Twitter’s New Custom Timelines into Your Social Media Strategy
Twitter recently debuted its Custom Timelines feature, and you may be wondering how your business can incorporate this new functionality into your overall social media strategy. First, let’s talk about what it is. In a nutshell, custom timelines enable users to create as many topic-specific content portals as they wish – essentially a curation tool…
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How to Update Your SEO Strategy for Google’s Hummingbird Algorithm
If there’s one thing that stays constant in the world of Search Engine Optimization, it’s change. You can talk to any SEOer who’s been in the business for more than five years, and they’ll more than likely be able to share a few stories with you, including having one (or more) of their sites de-indexed or completely battered in Google’s search rank…
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