Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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How to Incorporate Twitter’s New Custom Timelines into Your Social Media Strategy

Twitter recently debuted its Custom Timelines feature, and you may be wondering how your business can incorporate this new functionality into your overall social media strategy. First, let’s talk about what it is. In a nutshell, custom timelines enable users to create as many topic-specific content portals as they wish – essentially a curation tool…
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How to Update Your SEO Strategy for Google’s Hummingbird Algorithm

If there’s one thing that stays constant in the world of Search Engine Optimization, it’s change. You can talk to any SEOer who’s been in the business for more than five years, and they’ll more than likely be able to share a few stories with you, including having one (or more) of their sites de-indexed or completely battered in Google’s search rank…
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The Top 10 Resources for Social Media News and Updates

In the world of social media, changes can and do happen at a blistering pace. Unless your full-time job is to track social media news trends and updates, trying to keep up with all of the latest happenings in the social media arena can prove to be quite difficult, if not impossible. For this reason, it’s much better to have a stable of online resou…
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5 Ways to Freshen Up Your Blog Content

Writer’s block: It happens to the best of us. When you’re running a business blog, it can be frustrating to stare at a blank page with a blinking cursor, feeling like your brain is empty and completely out of ideas. It doesn’t have to be this way, though–sometimes you just need a little catalyst to help you jump-start the creative process and get y…
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Why and How to Start a Business Blog

Roughly fifteen years ago, hardly anyone had ever even heard of the term “blog”, much less authored one of their own. Now blogging has become one of the bedrock practices of millions of Internet users, and experts estimate that more than 100,000 new blogs are being created every single day of the week. While blogging has long been a medium of perso…
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Practical Ways Businesses Can See ROI from Social Media

The term “social media” means different things to different businesses: Some organizations view social media as a vibrant pipeline of conversation and customer feedback, while others see it as a necessary evil that produces a negligible amount of ROI. Perhaps one of the most common factors that causes businesses to hesitate when it comes to impleme…
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How to Optimize a Business YouTube Channel

YouTube is an absolute gold mine for businesses that are looking to expand their reach by way of video marketing. With more than 800 million visitors per month, the potential impact of YouTube as a medium for brand exposure simply cannot be ignored. So how do you get your business’s YouTube channel to stand out among the billions of clips that are …
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3 Ways a Small Business Can Grow a Big Social Media Audience

In the last few years, social media has become one of the best things to happen to small business organizations. Social media marketing campaigns allow small businesses to reach exponentially more potential customers than ever before. But, in order to make the most of your social media campaigns, your business needs to make an effort to grow its so…
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Adapt Your Social Media Marketing Strategy for Facebook and Twitter

If you’re relatively new to social media marketing, then it’s possible that you’re treating your strategies for Facebook and Twitter in the same way. While there are definitely similarities between the two, it’s all too easy to create a “one size fits all” approach to your social media marketing strategy and unwittingly undermine the unique strengt…
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How Can Competitor Research Improve Your Social Media Strategy?

If you’re a business owner, you’ve got an eye on your competitors. What new products are they introducing, how many new clients are they representing, where are their new stores located? And more than likely, many of your business’s efforts are tied in some ways to theirs. This is no different when it comes to social media. Don’t think for a minute…
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5 Creative Ways to Get Social Media Followers in Your Store

So your company’s on social media – maybe Twitter, Facebook, YouTube or more – and you’re posting regularly, analyzing and setting goals, but wondering…where is everyone? Getting people to walk through the door of your business through your social media efforts can be a bit tricky. But we’ve got a few creative ideas to get your social media followe…
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5 Social Media Milestones for On-Target Strategy

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The…
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