Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Why Google+ is Important and How to Use It Effectively

Once Google entered into the social networking space by unveiling Google Plus (a.k.a. Google+) in June of 2011, it changed the landscape of search forever, although few of us recognized it at the time. This foray into the social arena afforded Google an entirely new level of insight into the search habits of its users, and personalized search resul…
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The Best Ideas for a Holiday Instagram Contest

If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…
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6 Ways to Increase Your Facebook Reach Without Paying

So, you may have heard about this: Recently, Facebook issued the following statement to its ad partners: “We expect organic distribution of an individual’s page posts to gradually decline over time as we continually work to make sure that people have a meaningful experience on the site.” They also told marketers that they should consider paid dist…
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How To Start A Content Strategy For Your Business

Not only do you want the best for your business, but you also naturally believe that your business is the best at what it does. The trick is to get other people to see that, too. So how do you do it? The key lies in improving brand awareness and increasing credibility. But this is not an easy task – there might be thousands of other businesses offe…
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What is Lead Nurturing and How Do You Do It?

The art of converting a lead into a sale is one of the most valuable skills a business can acquire. While no one would disagree that revenue generation is the ultimate objective behind lead acquisition, the path to convert leads into sales is not always as straightforward as we would like it to be. Many businesses do a great job of generating leads…
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Holiday Spirit: Incorporate Charities Into Your Social Media Strategy

This holiday season, why not do a little good with your social media strategy while giving your pages a boost? In this digital age, it’s easier than ever for businesses and non-profits to incorporate social media into their fundraising and promotional campaign strategies. People love to give to worthy causes, and with the help of social media, busi…
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6 Ways to Increase Blog Readership and Subscribers

Running a business blog is a constant balancing act: Churning out new posts, responding to comments, tweaking your site’s design and a host of other details can easily occupy the majority of your time, leaving little room for you to focus on the all-important task of growing your blog readership. Cultivating a growing subscriber base is one of the …
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How to Incorporate Twitter’s New Custom Timelines into Your Social Media Strategy

Twitter recently debuted its Custom Timelines feature, and you may be wondering how your business can incorporate this new functionality into your overall social media strategy. First, let’s talk about what it is. In a nutshell, custom timelines enable users to create as many topic-specific content portals as they wish – essentially a curation tool…
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How to Update Your SEO Strategy for Google’s Hummingbird Algorithm

If there’s one thing that stays constant in the world of Search Engine Optimization, it’s change. You can talk to any SEOer who’s been in the business for more than five years, and they’ll more than likely be able to share a few stories with you, including having one (or more) of their sites de-indexed or completely battered in Google’s search rank…
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The Top 10 Resources for Social Media News and Updates

In the world of social media, changes can and do happen at a blistering pace. Unless your full-time job is to track social media news trends and updates, trying to keep up with all of the latest happenings in the social media arena can prove to be quite difficult, if not impossible. For this reason, it’s much better to have a stable of online resou…
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5 Ways to Freshen Up Your Blog Content

Writer’s block: It happens to the best of us. When you’re running a business blog, it can be frustrating to stare at a blank page with a blinking cursor, feeling like your brain is empty and completely out of ideas. It doesn’t have to be this way, though–sometimes you just need a little catalyst to help you jump-start the creative process and get y…
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Why and How to Start a Business Blog

Roughly fifteen years ago, hardly anyone had ever even heard of the term “blog”, much less authored one of their own. Now blogging has become one of the bedrock practices of millions of Internet users, and experts estimate that more than 100,000 new blogs are being created every single day of the week. While blogging has long been a medium of perso…
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