The 2060 Digital Blog

Ready to up your content game? Feeling like your standard social media and blogging efforts just aren’t bringing in the traffic you’d like to see? Maybe it’s time to think about a podcast. A downloadable broadcast of you or someone from your company discussing industry news, product updates and other interesting information that your target custome…

It’s one thing to have a social media audience – those people who follow your page for updates and click like on the occasional post. An audience is a really good thing to have, and a lot of importance is placed in to growing a brand’s audience and reach, and rightly so. But even more powerful than a social media audience is a community. A social m…

SEO or Search Engine Optimization is a cost-effective and highly efficient way you can increase brand awareness, boost sales and expand your target market, but that’s only if you’re doing it right. The good thing is, it’s not difficult to put some SEO best practices in place starting right away. Here’s how you can improve your SEO in five simple st…

Social media plays a crucial role in any marketing campaign, as it allows you to market your products and service in a fast and efficient manner. However, growing your fanbase can be a daunting task that takes years of hard work, and while some business owners choose to naturally grow their social media fanbase, others choose to monetize it. There’…

Inbound marketing has become a force to be reckoned with in the age of digital commerce, primarily because it focuses on earning the attention of a target market instead of having to pay for it. The tried-and-true staples of inbound marketing such as social media participation and content marketing can greatly increase lead generation and acquisiti…

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will captivate the user as soon as …

Heartbleed is the biggest Internet security threat that’s come to light, well, possibly ever. Your most sensitive information that’s stored on your most used accounts (Gmail, Facebook, Twitter, your bank, your online dating profile…) could have been left open and exposed for the past two years due to this encryption flaw. Ok. Deep breath – so now t…

With all of the benefits that inbound marketing brings, businesses often struggle with developing and implementing a solid inbound marketing strategy because they feel overwhelmed with the many different options available, and they don’t quite know where to begin. One of the easiest and most effective beginning steps to take is to develop a strong …

Social media contests are an excellent way to increase brand awareness, generate leads and foster customer engagement. One of the primary advantages of conducting a social media contest is the high level of interactivity that it affords, and in terms of cost-effectiveness, the return on investment is hard to beat.

Search Engine Optimization (SEO) is one of the most valuable tools available to the inbound marketer. A finely tuned and optimized website can earn you a prominent ranking in the major search engines such as Google, Bing and Yahoo, garnering higher levels of traffic and ultimately more potential sales.

Feeling overwhelmed by all the demands of social media? Between creating content, engaging with followers and creating an online experience that nurtures leads through the buying experience (across multiple platforms no less!), it’s no wonder many business pages fizzle out after a couple months. But not yours! You’re in it to win it…and you’re goi…

Inbound marketing has exploded over the past decade, garnering widespread acclaim for its effectiveness and ROI-increasing capability. It’s been well-documented that the results you can obtain from inbound marketing are far more cost-effective than using traditional marketing methods. Although many businesses are aware of the outstanding advantages…