The 2060 Digital Blog

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will captivate the user as soon as …

Heartbleed is the biggest Internet security threat that’s come to light, well, possibly ever. Your most sensitive information that’s stored on your most used accounts (Gmail, Facebook, Twitter, your bank, your online dating profile…) could have been left open and exposed for the past two years due to this encryption flaw. Ok. Deep breath – so now t…

With all of the benefits that inbound marketing brings, businesses often struggle with developing and implementing a solid inbound marketing strategy because they feel overwhelmed with the many different options available, and they don’t quite know where to begin. One of the easiest and most effective beginning steps to take is to develop a strong …

Social media contests are an excellent way to increase brand awareness, generate leads and foster customer engagement. One of the primary advantages of conducting a social media contest is the high level of interactivity that it affords, and in terms of cost-effectiveness, the return on investment is hard to beat.

Search Engine Optimization (SEO) is one of the most valuable tools available to the inbound marketer. A finely tuned and optimized website can earn you a prominent ranking in the major search engines such as Google, Bing and Yahoo, garnering higher levels of traffic and ultimately more potential sales.

Feeling overwhelmed by all the demands of social media? Between creating content, engaging with followers and creating an online experience that nurtures leads through the buying experience (across multiple platforms no less!), it’s no wonder many business pages fizzle out after a couple months. But not yours! You’re in it to win it…and you’re goi…

Inbound marketing has exploded over the past decade, garnering widespread acclaim for its effectiveness and ROI-increasing capability. It’s been well-documented that the results you can obtain from inbound marketing are far more cost-effective than using traditional marketing methods. Although many businesses are aware of the outstanding advantages…

Thanks to technology and the myriad social networks available, it’s never been easier to build your brand, and it’s never been harder to survive. There are tons of variables to consider when it comes where your business ranks among its competitors – so many it may seem undoable to control them all. But you can take advantage of brand-building benef…

It’s no secret that Facebook is one of the most powerful social media tools available for the inbound marketer. Many businesses have leveraged the influence and reach of Facebook to garner new leads, communicate directly with customers and reinforce the prominence of their brand. If you’re not using Facebook to promote your business blog, you may b…

In the realm of inbound marketing, your website plays the role of a “virtual salesperson”, helping you attract more leads and close more sales. As with any other sales tool, it is absolutely necessary for you to evaluate the performance of your website to ensure that you’re utilizing it to its full potential. This sounds relatively simple at first,…

Imagine that you had your audience’s undivided attention for 10 whole seconds – in digital marketing, that’s practically an eternity. But that eternity’s turning into a reality for companies who are jumping on Snapchat, the popular mobile app and social platform for sharing photos and videos that appear on users’ phones – and then “disappear.” Curr…

Naturally, Facebook marketers want to seize every opportunity they can to increase conversion rates and turn leads into sales. But the nature of Facebook doesn’t lend itself to easily reporting on ROI. So what do you measure then? And how do you know if what you’re measuring is really the best way to tell how much return your business is seeing fro…