Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Four SEO Secrets That Will Outlast Google

Search Engine Optimization (SEO) is one of the most valuable tools available to the inbound marketer. A finely tuned and optimized website can earn you a prominent ranking in the major search engines such as Google, Bing and Yahoo, garnering higher levels of traffic and ultimately more potential sales.
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Why You Can’t Live Without A Social Media Content Calendar

Feeling overwhelmed by all the demands of social media? Between creating content, engaging with followers and creating an online experience that nurtures leads through the buying experience (across multiple platforms no less!), it’s no wonder many business pages fizzle out after a couple months. But not yours! You’re in it to win it…and you’re goi…
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Questions to Ask During an Inbound Marketing Consultation

Inbound marketing has exploded over the past decade, garnering widespread acclaim for its effectiveness and ROI-increasing capability. It’s been well-documented that the results you can obtain from inbound marketing are far more cost-effective than using traditional marketing methods. Although many businesses are aware of the outstanding advantages…
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Building Your Brand One Pinterest Board at a Time

Thanks to technology and the myriad social networks available, it’s never been easier to build your brand, and it’s never been harder to survive. There are tons of variables to consider when it comes where your business ranks among its competitors – so many it may seem undoable to control them all. But you can take advantage of brand-building benef…
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Your Blog + Facebook: Tips for Promoting Your Business Blog

It’s no secret that Facebook is one of the most powerful social media tools available for the inbound marketer. Many businesses have leveraged the influence and reach of Facebook to garner new leads, communicate directly with customers and reinforce the prominence of their brand. If you’re not using Facebook to promote your business blog, you may b…
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How to Decode Your Website Marketing Assessment

In the realm of inbound marketing, your website plays the role of a “virtual salesperson”, helping you attract more leads and close more sales. As with any other sales tool, it is absolutely necessary for you to evaluate the performance of your website to ensure that you’re utilizing it to its full potential. This sounds relatively simple at first,…
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Is SnapChat The Next Big Thing In Social Media Advertising?

Imagine that you had your audience’s undivided attention for 10 whole seconds – in digital marketing, that’s practically an eternity. But that eternity’s turning into a reality for companies who are jumping on Snapchat, the popular mobile app and social platform for sharing photos and videos that appear on users’ phones – and then “disappear.” Curr…
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Are You Measuring the Right Facebook Results?

Naturally, Facebook marketers want to seize every opportunity they can to increase conversion rates and turn leads into sales. But the nature of Facebook doesn’t lend itself to easily reporting on ROI. So what do you measure then? And how do you know if what you’re measuring is really the best way to tell how much return your business is seeing fro…
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What is Keyword Research and How Do You Do It?

In the world of inbound marketing, nothing happens until someone types a word or a phrase into a search box. This action gives a search engine the information it needs to begin sifting through the billions of web pages it has in its database, for the purpose of returning a list of relevant results to the user.
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A Guide to Putting Together and Hosting a Webinar on Your Website

Hosting a webinar on your website can be one of the most fun and rewarding ways to generate new leads as well as reinforce existing customer loyalty for your business. Although the benefits of hosting webinars are many, it can be a somewhat intimidating affair if you’ve never done it before. After all, webinars put you directly in contact with your…
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5 Ways To Get Your Content Seen On Facebook

Hopefully, you’re spending the time and effort to develop and publish interesting, engaging content on Facebook. That is, without a doubt, the most important part of social media marketing – quality content your fans will find valuable. But it’s important to understand that Facebook filters and ranks the content you share based on their News Feed a…
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How to Make Your Website a Lead Magnet

Lead generation is just as much of an art as it is a science. In order to increase your ability to generate quality leads, you have to be willing to maximize the use of every tool you have, the most important of which is your website. Ever since the advent of interactive web-based technologies such as social media and user-generated content, the ol…