Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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How to Tell if Your Website Needs a Content Update
Let’s take a long, hard look at your website. Go ahead. Pull it up. Now read it. If you’re wondering if it’s time to update your content, chances are, it probably is. Search engines love websites that have fresh content and reward those that are updated often with higher rankings. But if you’re really not sure if it’s worth putting in the time and …
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5 Rules for Marketing Your Business on LinkedIn
Not just for job hunting anymore, LinkedIn provides business owners with more marketing opportunities than have ever been available to them in the past. In fact, one might call LinkedIn the perfect B2B marketing platform. Why is that? Nowhere else in the social media world will you find so many business owners, executives and decision makers commun…
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From Retargeting to Pretargeting – What is Predictive Advertising?
Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online behavior.
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Insta-ROI? New Service Makes Instagram a Retailer’s Digital Storefront
Even though Instagram is barely three years old, it leads the field in terms of social engagement; according to marketing and analytics company Curalate, users are interacting with brands on Instagram nearly 60 times more than on Facebook, and over 100 times more than on Twitter. However, Instagram has traditionally been difficult for retailers to …
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Is Organic Enough? Why SEM May Bring in Results Faster
When it comes to garnering traffic from search engines, there are really only two options: You can choose organic search engine optimization (SEO) tactics or you can utilize search engine marketing (SEM). Both have benefits and drawbacks. For marketers operating with little to no money, organic SEO fits the bill, but it requires a substantial inves…
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Social Media for the Small Business - Which Networks, What Content and How to Engage
As a small business owner, you may already feel overwhelmed by your regular daily responsibilities without even adding any social media marketing efforts to the mix. This can create a dilemma in which you understand the importance of marketing via social media, but you may feel completely strapped for time and unsure of how to proceed. Below are th…
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The Best Email Marketing Campaigns Have These 5 Things in Common
A strong email marketing campaign can be one of the most powerful and cost-effective tools in your marketing arsenal. The primary advantage of email marketing is that you are sending your message to people who have opted-in to receive your content, which means that you already have an audience that is willing to consider what you have to offer. Alt…
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The 6 Key Components of a Mobile Site
Consumers are increasingly using their mobile devices to search for products and services while on-the-go, and businesses that have not yet established a mobile-friendly site are more than likely missing out on significant opportunities to make sales. Mobile sites are inherently different from sites that are developed for desktop computers. A succe…
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The Fate of Like-Gating on Facebook and What to Do Now
In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as “like-gating”, where users are required to “Like” a page before they can enter a contest or have access to content, rewards or apps. As of November 5th, like-gating will no long…
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Why Content Marketing is More Than a Blog
One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there; a comprehens…
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How to Run a Successful PPC Campaign
There are many ways to boost the amount of traffic to your website. Take search engine optimization (SEO) for example, one of the most effective tactics to increase traffic to your site. Unfortunately, effective SEO can take a considerable amount of time and dedication. While we recommend building up SEO efforts to practically everyone, it can also…
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Ready, Aim, Convert with Retargeting and Outreach Advertising
Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are superficially similar because they use the same channels to reach out to the targeted audience. The real differences between them however lie in their marketin…
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