Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Insta-ROI? New Service Makes Instagram a Retailer’s Digital Storefront

Even though Instagram is barely three years old, it leads the field in terms of social engagement; according to marketing and analytics company Curalate, users are interacting with brands on Instagram nearly 60 times more than on Facebook, and over 100 times more than on Twitter. However, Instagram has traditionally been difficult for retailers to …
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Is Organic Enough? Why SEM May Bring in Results Faster

When it comes to garnering traffic from search engines, there are really only two options: You can choose organic search engine optimization (SEO) tactics or you can utilize search engine marketing (SEM). Both have benefits and drawbacks. For marketers operating with little to no money, organic SEO fits the bill, but it requires a substantial inves…
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Social Media for the Small Business - Which Networks, What Content and How to Engage

As a small business owner, you may already feel overwhelmed by your regular daily responsibilities without even adding any social media marketing efforts to the mix. This can create a dilemma in which you understand the importance of marketing via social media, but you may feel completely strapped for time and unsure of how to proceed. Below are th…
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The Best Email Marketing Campaigns Have These 5 Things in Common

A strong email marketing campaign can be one of the most powerful and cost-effective tools in your marketing arsenal. The primary advantage of email marketing is that you are sending your message to people who have opted-in to receive your content, which means that you already have an audience that is willing to consider what you have to offer. Alt…
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The 6 Key Components of a Mobile Site

Consumers are increasingly using their mobile devices to search for products and services while on-the-go, and businesses that have not yet established a mobile-friendly site are more than likely missing out on significant opportunities to make sales. Mobile sites are inherently different from sites that are developed for desktop computers. A succe…
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The Fate of Like-Gating on Facebook and What to Do Now

In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as “like-gating”, where users are required to “Like” a page before they can enter a contest or have access to content, rewards or apps. As of November 5th, like-gating will no long…
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Why Content Marketing is More Than a Blog

One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there; a comprehens…
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How to Run a Successful PPC Campaign

There are many ways to boost the amount of traffic to your website. Take search engine optimization (SEO) for example, one of the most effective tactics to increase traffic to your site. Unfortunately, effective SEO can take a considerable amount of time and dedication. While we recommend building up SEO efforts to practically everyone, it can also…
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Ready, Aim, Convert with Retargeting and Outreach Advertising

Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are superficially similar because they use the same channels to reach out to the targeted audience. The real differences between them however lie in their marketin…
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SEO, SEM, PPC, CPM: What Can These Letters Do for Your Business?

Online marketing has become very dynamic in recent years, with marketing tactics focusing more and more on targeted audiences. This increase in targeting opportunities has given small businesses a platform to compete with large companies when previously they couldn’t even dream of sitting at the same marketing table with them. But when a business d…
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3 Things You Should Never Do With Your Email Database

Email marketing has grown tremendously over the years to become one of the top online marketing tools for small businesses. The relationship it creates with existing and potential clients makes it an excellent solution for driving sales. But with email marketing’s great power comes great responsibility. In a study conducted by ExactTarget, 77.7 pe…
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5 Retargeting Ads Defined: Website, Contextual, IP, Facebook and Email

Retargeting is one of the most effective marketing tactics that focuses advertising efforts and expenditure on traffic that is already familiar with your products and services – traffic that has previously demonstrated interest in your products. It’s cookie-based and uses JavaScript code to follow your target audience anonymously all over the web, …
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