The 2060 Digital Blog

Not all visitors who come to your website will make a purchase. In fact, most of them will leave your site without taking any action. Advancements in digital marketing have made it possible to follow prospective clients around the web through retargeting (or remarketing). When people come to your site, they leave a bit of code, or a “cookie,” which…

We’re taking your questions about social media and giving you short, easy answers from our Social Media Strategists to help you better manage your business pages.

What if we told you there was a way for your business to reach potential customers on Facebook, just by virtue of them being close by? Someone who’s in your target demographic isn’t always passing by your business, so why not reach them where they are, when they are? With Facebook’s new hyperlocal ads, you can.

Hubbard Radio Announces New Division – 2060 Digital, LLC James Bryant Appointed President/General Manager

Inbound and outbound – two marketing methods you may have heard praised as the answer to lead generation for the 21st century marketer or disparaged as out-of-date in the content-driven digital world. One (inbound marketing) involves creating a place on the internet that people want to visit and then provide their contact information for more conte…

What’s the one thing that will bring in new leads, increase engagement and reach and expand your social media followers email database? Contesting on Facebook. Ok, great – so how do you do it? Because it’s not as simple as throwing up a post on your feed and awarding a prize to the 20th person to “like” it. Facebook has some pretty intricate terms …

Let’s take a long, hard look at your website. Go ahead. Pull it up. Now read it. If you’re wondering if it’s time to update your content, chances are, it probably is. Search engines love websites that have fresh content and reward those that are updated often with higher rankings. But if you’re really not sure if it’s worth putting in the time and …

Not just for job hunting anymore, LinkedIn provides business owners with more marketing opportunities than have ever been available to them in the past. In fact, one might call LinkedIn the perfect B2B marketing platform. Why is that? Nowhere else in the social media world will you find so many business owners, executives and decision makers commun…

Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online behavior.

Even though Instagram is barely three years old, it leads the field in terms of social engagement; according to marketing and analytics company Curalate, users are interacting with brands on Instagram nearly 60 times more than on Facebook, and over 100 times more than on Twitter. However, Instagram has traditionally been difficult for retailers to …

When it comes to garnering traffic from search engines, there are really only two options: You can choose organic search engine optimization (SEO) tactics or you can utilize search engine marketing (SEM). Both have benefits and drawbacks. For marketers operating with little to no money, organic SEO fits the bill, but it requires a substantial inves…

As a small business owner, you may already feel overwhelmed by your regular daily responsibilities without even adding any social media marketing efforts to the mix. This can create a dilemma in which you understand the importance of marketing via social media, but you may feel completely strapped for time and unsure of how to proceed. Below are th…