Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Radio and Online Advertising “Band” Together for Higher ROI

There’s a great mistake brands make when it comes to advertising. And, it relates back to the word itself: “Advertising.” Many want to “do” “advertising” without really understanding what they are doing. You’ll hear companies say they “do” radio or they “do” digital. But, when you’re advertising, what are you really doing? You’re communicating. An…
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Gain Clues for How to Set Your Digital Budget with Website Analytics

Deciding on and setting a digital marketing budget can seem like a shot in the dark – how are you supposed to know which digital efforts are going to actually bring in a return on investment and which are completely futile for your business? Maybe you’ve been pumping up your SEO, but is it time to move those resources to PPC or a targeted display c…
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Top 5 Things We’ve Learned After Executing Hundreds of Facebook Contests

When done correctly, Facebook contests are a great way to increase followers, engagement, and leads for businesses and brands. And at 2060 Digital, we’re no strangers when it comes to contesting. Over the years we’ve learned what works and what doesn’t. So before you launch your next Facebook contest, take a look at our top five tips!
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Putting the ‘We’ in Social Media Management

Yes, I know there is no “we” in the phrase “social media management,” but…there should be. Following one of the first times I attended a client recap meeting at 2060 Digital, the Account Executive on the account gave me an unexpected compliment. She thanked me for saying “we” and “our” to the client when referring to their Social Media Management p…
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Watch Your Back: Why Reviews Are So Important

You’ve invested your blood, sweat, tears, and time to get your business where it is today, and the last thing you want is for a handful of bad online reviews to dismantle all your hard work. If you’re not paying attention to online reputation management (ORM), you run the risk of leaving your company’s integrity and good name in the hands of people…
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Avoid These SEO Pitfalls and Watch Your ROI Grow

Search engine optimization (SEO) is a critical staple of digital marketing, and when done right, it can attract a consistent stream of highly targeted visitors to your website. There are dozens of factors that go into a successful SEO campaign, but a large part of achieving high search engine rankings is knowing what practices to avoid. Below are s…
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What Matters Most in Ranking at the Top on YouTube?

With more than 400 hours of video being uploaded every minute and a user base that’s at least 1 billion strong, YouTube is the 800-pound gorilla of video sharing websites. Stories abound of businesses and full-time YouTubers who have found success in leveraging the immensely popular video platform, and marketers who implement YouTube videos into th…
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Going Native: What Is Native Advertising and Why Is It So Effective?

You’ve probably heard a lot of buzz about native advertising lately, but what exactly is it? Native advertising is a form of paid online advertising that closely mimics the look, feel and format of the surrounding content on the web page, making it virtually indistinguishable from the regular page content.
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How to Navigate the New PPC Structure for Google AdWords

In one of the most dramatic strategy shifts in recent memory, Google is no longer showing AdWords ads in the right sidebar of their search engine results pages for desktop queries. This means that paid ads will now only occupy the slots directly above and below the organic search results, typically following a format of three or four ads on the top…
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Behind the Screen with Digital Brand Strategist Heather Sumpter

Digital Brand Strategist Heather Sumpter is a key part of the team at 2060 Digital and a true advocate for her clients – whether they’ve signed a contract or not. Read on to find out why.
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Myth Busting: Does Social Media Affect Sales?

Ever since social media exploded onto the scene a little more than a decade ago, marketers have busied themselves with figuring out how to turn it into a reliable source of sales and conversions. Opinions range from dismissive skepticism (e.g., “Social media is a waste of time.”) to outright fanaticism (e.g., “Social media is the wave of the future…
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What is MicroProximity Targeting?

It’s the seventh inning stretch, and after a round of “Take Me Out to the Ball Game,” fans start pulling out their phones. What are they thinking about as they use their favorite apps and browse the web? Maybe a nearby bar to get drinks with their friends, maybe a restaurant where they can take the kids to get an actual meal instead of nachos and p…
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