The 2060 Digital Blog

8:30 a.m. I roll into the office, start up my computer and do some basic social housekeeping: checking my email and Facebook pages for notifications. I also grab coffee, because caffeine in all forms – iced, hot, or lukewarm – is a necessity.

YouTube has proven to be fertile soil for digital marketers, hauling in a reported $9 billion worth of advertising revenue in 2015 alone. While the mammoth video sharing site offers a variety of advertising options for marketers, two formats in particular–TrueView and Preroll–are among the most effective in terms of audience targeting and budget-fr…

Facebook has never been one to rest on its laurels when it comes to making mobile more engaging and effective, and for good reason–mobile ad spend was one of the main drivers behind the company’s $17.93 billion in revenue last year. The social network’s latest foray into the world of mobile innovation is an immersive advertising experience known as…

In a perfect world, your target customer would simply view your advertisement, immediately visit your website, rush to the checkout page or store, and whip out their credit card. Unfortunately, the world we’re living in is far from perfect, and the average path to purchase is far from linear in today’s digitally-dominated consumer landscape.

There’s a great mistake brands make when it comes to advertising. And, it relates back to the word itself: “Advertising.” Many want to “do” “advertising” without really understanding what they are doing. You’ll hear companies say they “do” radio or they “do” digital. But, when you’re advertising, what are you really doing? You’re communicating. An…

Deciding on and setting a digital marketing budget can seem like a shot in the dark – how are you supposed to know which digital efforts are going to actually bring in a return on investment and which are completely futile for your business? Maybe you’ve been pumping up your SEO, but is it time to move those resources to PPC or a targeted display c…

When done correctly, Facebook contests are a great way to increase followers, engagement, and leads for businesses and brands. And at 2060 Digital, we’re no strangers when it comes to contesting. Over the years we’ve learned what works and what doesn’t. So before you launch your next Facebook contest, take a look at our top five tips!

Yes, I know there is no “we” in the phrase “social media management,” but…there should be. Following one of the first times I attended a client recap meeting at 2060 Digital, the Account Executive on the account gave me an unexpected compliment. She thanked me for saying “we” and “our” to the client when referring to their Social Media Management p…

You’ve invested your blood, sweat, tears, and time to get your business where it is today, and the last thing you want is for a handful of bad online reviews to dismantle all your hard work. If you’re not paying attention to online reputation management (ORM), you run the risk of leaving your company’s integrity and good name in the hands of people…

Search engine optimization (SEO) is a critical staple of digital marketing, and when done right, it can attract a consistent stream of highly targeted visitors to your website. There are dozens of factors that go into a successful SEO campaign, but a large part of achieving high search engine rankings is knowing what practices to avoid. Below are s…

With more than 400 hours of video being uploaded every minute and a user base that’s at least 1 billion strong, YouTube is the 800-pound gorilla of video sharing websites. Stories abound of businesses and full-time YouTubers who have found success in leveraging the immensely popular video platform, and marketers who implement YouTube videos into th…

You’ve probably heard a lot of buzz about native advertising lately, but what exactly is it? Native advertising is a form of paid online advertising that closely mimics the look, feel and format of the surrounding content on the web page, making it virtually indistinguishable from the regular page content.