The 2060 Digital Blog

You’ve invested a lot of time into your display ad campaigns, but how much time and money have you spent refreshing your ad copy? With ever-evolving technology, online advertising is aggressively growing, yet consumers are oftentimes overwhelmed by the abundance and repetition of the ads they see. And when the same old ad runs too often (especiall…

Search engine optimization (SEO) can be a tough nut to crack sometimes, and with all of the different ranking factors that are at play at any given time, it can be difficult to determine whether or not your SEO is even working. While the art and science of assessing SEO impact is still far from exact, there are some key data points you can look for…

Marketing is in Max Kanet’s blood, and his passion for getting results for clients has taken him on a career journey that’s honed his skills for market research, analytics, and strategy. Read on to see where it all began, and how he’s bringing his wealth of knowledge and experience to 2060 Digital.

Seasonality is one of the biggest factors impacting the world of digital marketing on a regular basis. For example, florists typically expect a boost in traffic around Valentine’s Day and Mother’s Day. Retailers of prom attire are well aware that March is the month where search engine traffic for prom dresses tends to peak. And of course, every onl…

For most businesses today, having a presence on Facebook is a no-brainer. And while setting up a Facebook page is a good first step toward gaining exposure for your business, your reach will be very limited without the help of paid advertising via Facebook Ads.

One of the most common questions we’re asked is “When’s the best time to send emails to my database?” And most times, the answer is not as straightforward as you’d like. Truth be told, there’s no “one size fits all” send time that guarantees a home run in terms of open rates or engagement. So does this mean that your email campaigns are relegated t…

One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date, that doesn’t mean …

Ah, the hashtag. That bastion of social media awesomeness. Some view it as a useful way to connect various themes and memes across social media sites, while others see it as somewhat of an annoyance. Either way it goes, hashtags–and the words that come behind them–aren’t going anywhere, and have actually proven to be quite an effective marketing to…

When it comes to creating brand-new websites for clients, we turn to our team of Web Developers to for their expertise and drive to deliver the best. Marc Palmer shares what the process is like making a client’s dream become an on-screen reality.

As the online advertising space continues to flourish, one of the most talked-about technologies to emerge in recent years is real-time bidding (RTB). This sophisticated system allows marketers to purchase advertising space on an impression-by-impression basis across a wide range of online properties.

Multi-channel marketing–i.e., the practice of marketing to consumers through multiple media channels–has become a major theme in recent years, and is becoming more and more of a necessity due to the rapid changes taking place in consumer behavior. In today’s era of digitally-driven commerce, potential customers have an unprecedented number of mediu…

8:30 a.m. I roll into the office, start up my computer and do some basic social housekeeping: checking my email and Facebook pages for notifications. I also grab coffee, because caffeine in all forms – iced, hot, or lukewarm – is a necessity.