3 Big Reasons to Work with a Google Premier Partner
by Bernie Laur
It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.
Fortunately, Google created the Premier Partner program to help businesses get the most out of advertising on these various channels by teaming up with certified agencies like 2060 Digital that know them inside and out. Below are three excellent reasons why you should consider working with a Premier Google Partner like us.
1. Reliable Expertise and Experience
We’re required to pass rigorous certification tests for the various aspects of Google’s advertising platform (display, search, video, mobile, etc.), which shows that our employees have a high level of proficiency in creating and managing successful advertising campaigns. And earning the Premier Partner badge is not just a “one and done” effort, either.
In fact, Google requires Premier Partners to maintain a certain minimum level of ad spend on a continuous basis, which means we’re actively engaged in managing live campaigns on these various channels. In other words, earning the Premier Partner badge isn’t just about passing a series of tests; it requires consistently demonstrating a high level of skill and experience in real-world campaign management in order to retain this coveted distinction.
2. Improved Accessibility
To say that Google AdWords, YouTube Advertising, and the Google Display Network are “robust” platforms would be a massive understatement. The interfaces for each of these platforms feature multiple bells and whistles that require a whopping investment of time to master, but to top it off they change all the time. Without keeping a very close pulse on these changes, it can be difficult to maintain a successful, well-optimized campaign.
This is one of the biggest advantages of working with a Premier Partner: We have the inside track on the various changes that take place within Google’s various ad platforms, and are often the first to be notified when new tools or features come down the pipe. In fact, Premier Partners are often invited to participate in beta programs that are inaccessible to other users, which means we can deploy “secret weapons” that can give you an edge over the competition.
In addition, Premier Partners like 2060 Digital have far better access to Google representatives, which means we can handle specific issues regarding your account without having to jump through hoops or waiting untold hours for a response from Google.
3. You Get Results!
This is the simplest and yet most important reason why working with a Premier Partner makes good sense. All the certifications and exclusive access in the world don’t mean a thing if your campaigns are unprofitable.
For this reason, Google also requires us to consistently meet certain performance standards, and while these standards aren’t published by Google, they’re directly tied to results-oriented metrics such as conversions. The dynamic Premier Partner badge on our homepage provides you with a real-time synopsis of our certifications and areas of specialization. This kind of badge helps keep agencies “honest” in terms of maintaining a high level of performance.
If you’re serious about boosting ROI, working with a Premier Partner is one of the wisest choices you can make. At 2060 Digital, we’re committed to maintaining our good standing in the Premier Partner program, and we’re serious about helping our clients get the most out of their online advertising campaigns. Contact us today to see how you can begin growing your business with the help and expertise of a Premier Google Partner!