Ready, Aim, Convert with Retargeting and Outreach Advertising

Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are superficially similar because they use the same channels to reach out to the targeted audience. The real differences between them however lie in their marketing intentions and…

5 Retargeting Ads Defined: Website, Contextual, IP, Facebook and Email

Retargeting is one of the most effective marketing tactics that focuses advertising efforts and expenditure on traffic that is already familiar with your products and services – traffic that has previously demonstrated interest in your products. It’s cookie-based and uses JavaScript code to follow your target audience anonymously all over the web, delivering ads based…

How to Advertise Your Small Business on CNN.com

Most small businesses are well aware that in order to survive and thrive in today’s ultra-competitive market, a certain amount of their budget must be dedicated to advertising online. The ideal scenario would be for a business to advertise on some of the top online media outlets so their message can be seen by millions…

What is Retargeting and Can it Work for You?

One of the digital marketing world’s favorite buzzwords right now is “retargeting.” Maybe you’ve smiled and nodded through conversations about this advertising method without really knowing exactly how retargeting works or what retargeting can do for you. Let’s fix that.